The document provides tips for successful blogging, including focusing on a clear idea or topic, developing a distinctive voice, using compelling headlines and formats, incorporating visual elements, publishing with regular frequency, and engaging readers through comments and social media. Success also depends on factors like writing quality, linking to additional relevant content, and optimizing posts for search engine visibility through keywords and external links. The document encourages bloggers to think beyond just writing by including different types of multimedia content and questions that stimulate ongoing discussion.
10. Linking
• Links provide depth, context
• Internal links boost traffic
• Links help people find your posts
(pingbacks link to your blog)
• Relevant links boost SEO
11. Keys to SEO
• Relevance
• Keywords in headline (what would you
search for?)
• Keywords in story (best in 1st paragraph)
• Understand how people are searching
• Relevant links
12. Reach a wider audience
• Effective use of social media (Facebook,
Twitter, YouTube, Foursquare, etc.)
• Relevant comments (w/ links) on related
blogs
• Emails/tweets/#hashtags call to attention
of influencers
13. The blogging conversation
• Crowdsource (specific questions: “Do you
know anyone who …?” “Did you see …?”
“Has this ever happened to you?”)
• Consider ending post w/ question
• Stimulate/continue conversation in social
media
• Engage with comments
14. Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry
• sbuttry@digitalfirstmedia.com