SlideShare una empresa de Scribd logo
1 de 14
Descargar para leer sin conexión
Blogging
 Your Beat
        Steve Buttry
Los Angeles Area News Group
      March 13, 2013
Read more about it
•   stevebuttry.wordpress.com
•   slideshare.net/stevebuttry
•   @stevebuttry
•   sbuttry@digitalfirstmedia.com
What’s your blog about?
      (6 words or less)
What’s your favorite blog?
Factors in blogging success
•   Idea       •   Voice
•   Format     •   Writing
•   Headline   •   Conversation
•   Visuals    •   Frequency
•   Links
What was your best recent
 post? Where did you get
        the idea?
Possible ideas
•   News           • Updates
•   Events         • Aggregation
•   Reviews        • Curation (pro
•   Buzz             media or social
•   Controversy      media)
•   Releases       • Reaction
                   • Reflection
Possible formats
•   Brief              •   Promotion
•   Video (w/ intro)   •   Chart/graph/map
•   Photo gallery      •   Q&A
•   List               •   Narrative
•   Review             •   Poll
•   News story         •   Curation
•   Quiz
Think beyond writing
•   Videos      •   Audio
•   Photos      •   Tweets
•   Slides      •   Source documents
•   Graphics    •   Maps
Linking
• Links provide depth, context
• Internal links boost traffic
• Links help people find your posts
  (pingbacks link to your blog)
• Relevant links boost SEO
Keys to SEO
• Relevance
• Keywords in headline (what would you
  search for?)
• Keywords in story (best in 1st paragraph)
• Understand how people are searching
• Relevant links
Reach a wider audience
• Effective use of social media (Facebook,
  Twitter, YouTube, Foursquare, etc.)
• Relevant comments (w/ links) on related
  blogs
• Emails/tweets/#hashtags call to attention
  of influencers
The blogging conversation
• Crowdsource (specific questions: “Do you
  know anyone who …?” “Did you see …?”
  “Has this ever happened to you?”)
• Consider ending post w/ question
• Stimulate/continue conversation in social
  media
• Engage with comments
Read more about it
•   stevebuttry.wordpress.com
•   slideshare.net/stevebuttry
•   @stevebuttry
•   sbuttry@digitalfirstmedia.com

Más contenido relacionado

La actualidad más candente

Personal branding the only thing you need to know
Personal branding the only thing you need to knowPersonal branding the only thing you need to know
Personal branding the only thing you need to knowEli Schwartz
 
Creating the brand of you
Creating the brand of youCreating the brand of you
Creating the brand of youCindy Ratzlaff
 
Engagement Attribution and Social Media
Engagement Attribution and Social MediaEngagement Attribution and Social Media
Engagement Attribution and Social MediaSteve Buttry
 
Reporting with social media
Reporting with social media Reporting with social media
Reporting with social media Steve Buttry
 
Using Twitter for research
Using Twitter for researchUsing Twitter for research
Using Twitter for researchSteve Buttry
 
Working and Thinking #digitalfirst
Working and Thinking #digitalfirstWorking and Thinking #digitalfirst
Working and Thinking #digitalfirstSteve Buttry
 
Writing for Social Media
Writing for Social MediaWriting for Social Media
Writing for Social MediaSteve Buttry
 
Ethics, Urgency and Accuracy
Ethics, Urgency and AccuracyEthics, Urgency and Accuracy
Ethics, Urgency and AccuracySteve Buttry
 
Digital Storytelling UTA
Digital Storytelling UTA Digital Storytelling UTA
Digital Storytelling UTA Steve Buttry
 
Social Media and Reporting
Social Media and ReportingSocial Media and Reporting
Social Media and ReportingSteve Buttry
 
Interactive Storytelling Tools
Interactive Storytelling ToolsInteractive Storytelling Tools
Interactive Storytelling ToolsSteve Buttry
 
Feed Your Enthusiasm: Blogging About Your Special Interests
Feed Your Enthusiasm: Blogging About Your Special InterestsFeed Your Enthusiasm: Blogging About Your Special Interests
Feed Your Enthusiasm: Blogging About Your Special InterestsFletcher Prince
 
Blog Like a Journalist
Blog Like a JournalistBlog Like a Journalist
Blog Like a JournalistDan Kennedy
 
Blog Like a Journalist
Blog Like a JournalistBlog Like a Journalist
Blog Like a JournalistDan Kennedy
 
Twutorial for Journos
Twutorial for JournosTwutorial for Journos
Twutorial for JournosSteve Buttry
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategySteve Buttry
 
Social media for researchers
Social media for researchersSocial media for researchers
Social media for researchersTegan Darnell
 
Digital storytelling (especially liveblogging)
Digital storytelling (especially liveblogging)Digital storytelling (especially liveblogging)
Digital storytelling (especially liveblogging)Steve Buttry
 
Blog like a journalist
Blog like a journalistBlog like a journalist
Blog like a journalistDan Kennedy
 

La actualidad más candente (20)

Personal branding the only thing you need to know
Personal branding the only thing you need to knowPersonal branding the only thing you need to know
Personal branding the only thing you need to know
 
Creating the brand of you
Creating the brand of youCreating the brand of you
Creating the brand of you
 
Engagement Attribution and Social Media
Engagement Attribution and Social MediaEngagement Attribution and Social Media
Engagement Attribution and Social Media
 
Reporting with social media
Reporting with social media Reporting with social media
Reporting with social media
 
Using Twitter for research
Using Twitter for researchUsing Twitter for research
Using Twitter for research
 
Working and Thinking #digitalfirst
Working and Thinking #digitalfirstWorking and Thinking #digitalfirst
Working and Thinking #digitalfirst
 
Blogging basics
Blogging basicsBlogging basics
Blogging basics
 
Writing for Social Media
Writing for Social MediaWriting for Social Media
Writing for Social Media
 
Ethics, Urgency and Accuracy
Ethics, Urgency and AccuracyEthics, Urgency and Accuracy
Ethics, Urgency and Accuracy
 
Digital Storytelling UTA
Digital Storytelling UTA Digital Storytelling UTA
Digital Storytelling UTA
 
Social Media and Reporting
Social Media and ReportingSocial Media and Reporting
Social Media and Reporting
 
Interactive Storytelling Tools
Interactive Storytelling ToolsInteractive Storytelling Tools
Interactive Storytelling Tools
 
Feed Your Enthusiasm: Blogging About Your Special Interests
Feed Your Enthusiasm: Blogging About Your Special InterestsFeed Your Enthusiasm: Blogging About Your Special Interests
Feed Your Enthusiasm: Blogging About Your Special Interests
 
Blog Like a Journalist
Blog Like a JournalistBlog Like a Journalist
Blog Like a Journalist
 
Blog Like a Journalist
Blog Like a JournalistBlog Like a Journalist
Blog Like a Journalist
 
Twutorial for Journos
Twutorial for JournosTwutorial for Journos
Twutorial for Journos
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social media for researchers
Social media for researchersSocial media for researchers
Social media for researchers
 
Digital storytelling (especially liveblogging)
Digital storytelling (especially liveblogging)Digital storytelling (especially liveblogging)
Digital storytelling (especially liveblogging)
 
Blog like a journalist
Blog like a journalistBlog like a journalist
Blog like a journalist
 

Destacado

A Digital Project for Your Community
A Digital Project for Your CommunityA Digital Project for Your Community
A Digital Project for Your CommunitySteve Buttry
 
Newsroom Transformation
Newsroom TransformationNewsroom Transformation
Newsroom TransformationSteve Buttry
 
Community engagement nypa
Community engagement nypaCommunity engagement nypa
Community engagement nypaSteve Buttry
 
Preparing for Success in Your Job Hunt
Preparing for Success in Your Job HuntPreparing for Success in Your Job Hunt
Preparing for Success in Your Job HuntSteve Buttry
 
Manage your changing workload
Manage your changing workloadManage your changing workload
Manage your changing workloadSteve Buttry
 
Digital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community NewsDigital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community NewsSteve Buttry
 
How journalists can use Facebook and Twitter
How journalists can use Facebook and TwitterHow journalists can use Facebook and Twitter
How journalists can use Facebook and TwitterSteve Buttry
 
Using social media for journalism
Using social media for journalismUsing social media for journalism
Using social media for journalismSteve Buttry
 
Data visualization in storytelling
Data visualization in storytellingData visualization in storytelling
Data visualization in storytellingSteve Buttry
 
Virtual reality ethics
Virtual reality ethicsVirtual reality ethics
Virtual reality ethicsSteve Buttry
 

Destacado (11)

A Digital Project for Your Community
A Digital Project for Your CommunityA Digital Project for Your Community
A Digital Project for Your Community
 
Advanced Blogging
Advanced BloggingAdvanced Blogging
Advanced Blogging
 
Newsroom Transformation
Newsroom TransformationNewsroom Transformation
Newsroom Transformation
 
Community engagement nypa
Community engagement nypaCommunity engagement nypa
Community engagement nypa
 
Preparing for Success in Your Job Hunt
Preparing for Success in Your Job HuntPreparing for Success in Your Job Hunt
Preparing for Success in Your Job Hunt
 
Manage your changing workload
Manage your changing workloadManage your changing workload
Manage your changing workload
 
Digital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community NewsDigital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community News
 
How journalists can use Facebook and Twitter
How journalists can use Facebook and TwitterHow journalists can use Facebook and Twitter
How journalists can use Facebook and Twitter
 
Using social media for journalism
Using social media for journalismUsing social media for journalism
Using social media for journalism
 
Data visualization in storytelling
Data visualization in storytellingData visualization in storytelling
Data visualization in storytelling
 
Virtual reality ethics
Virtual reality ethicsVirtual reality ethics
Virtual reality ethics
 

Similar a Blogging Your Beat

Digital Journalism
Digital JournalismDigital Journalism
Digital JournalismSteve Buttry
 
Writing for the Web
Writing for the WebWriting for the Web
Writing for the WebSteve Buttry
 
Community engagement overview
Community engagement overviewCommunity engagement overview
Community engagement overviewSteve Buttry
 
Why We Engage: America East
Why We Engage: America EastWhy We Engage: America East
Why We Engage: America EastSteve Buttry
 
Engagement in reporting
Engagement in reportingEngagement in reporting
Engagement in reportingSteve Buttry
 
Engagement Workshop Vacaville
Engagement Workshop VacavilleEngagement Workshop Vacaville
Engagement Workshop VacavilleSteve Buttry
 
Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01Gabriel Garcia
 
Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01Piera Colognori
 
Reporting with Social Tools
Reporting with Social ToolsReporting with Social Tools
Reporting with Social ToolsSteve Buttry
 
Engaging in Breaking News Coverage
Engaging in Breaking News CoverageEngaging in Breaking News Coverage
Engaging in Breaking News CoverageSteve Buttry
 
Planning Digital Enterprise Stories
Planning Digital Enterprise StoriesPlanning Digital Enterprise Stories
Planning Digital Enterprise StoriesSteve Buttry
 
Planning and Delivering Digital Stories
Planning and Delivering Digital StoriesPlanning and Delivering Digital Stories
Planning and Delivering Digital StoriesSteve Buttry
 
676 soc medsignusup
676 soc medsignusup676 soc medsignusup
676 soc medsignusupSue Robinson
 
Design social interface
Design social interfaceDesign social interface
Design social interfaceGabriela Cosma
 
Social Media for Campus Progress Reporters
Social Media for Campus Progress ReportersSocial Media for Campus Progress Reporters
Social Media for Campus Progress Reporterstarakutz
 
Social Media for Campus Progress Reporters
Social Media for Campus Progress ReportersSocial Media for Campus Progress Reporters
Social Media for Campus Progress Reportersphilliet
 
Better Journalism through Engagement
Better Journalism through EngagementBetter Journalism through Engagement
Better Journalism through EngagementSteve Buttry
 
Engagement Workshop Denver
Engagement Workshop DenverEngagement Workshop Denver
Engagement Workshop DenverSteve Buttry
 

Similar a Blogging Your Beat (20)

Digital Journalism
Digital JournalismDigital Journalism
Digital Journalism
 
Writing for the Web
Writing for the WebWriting for the Web
Writing for the Web
 
Community engagement overview
Community engagement overviewCommunity engagement overview
Community engagement overview
 
Why We Engage: America East
Why We Engage: America EastWhy We Engage: America East
Why We Engage: America East
 
Engagement in reporting
Engagement in reportingEngagement in reporting
Engagement in reporting
 
Engagement Workshop Vacaville
Engagement Workshop VacavilleEngagement Workshop Vacaville
Engagement Workshop Vacaville
 
Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01
 
Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01Coloradodigitaljournalism 121019094853-phpapp01
Coloradodigitaljournalism 121019094853-phpapp01
 
Why we engage
Why we engageWhy we engage
Why we engage
 
Why We Engage
Why We EngageWhy We Engage
Why We Engage
 
Reporting with Social Tools
Reporting with Social ToolsReporting with Social Tools
Reporting with Social Tools
 
Engaging in Breaking News Coverage
Engaging in Breaking News CoverageEngaging in Breaking News Coverage
Engaging in Breaking News Coverage
 
Planning Digital Enterprise Stories
Planning Digital Enterprise StoriesPlanning Digital Enterprise Stories
Planning Digital Enterprise Stories
 
Planning and Delivering Digital Stories
Planning and Delivering Digital StoriesPlanning and Delivering Digital Stories
Planning and Delivering Digital Stories
 
676 soc medsignusup
676 soc medsignusup676 soc medsignusup
676 soc medsignusup
 
Design social interface
Design social interfaceDesign social interface
Design social interface
 
Social Media for Campus Progress Reporters
Social Media for Campus Progress ReportersSocial Media for Campus Progress Reporters
Social Media for Campus Progress Reporters
 
Social Media for Campus Progress Reporters
Social Media for Campus Progress ReportersSocial Media for Campus Progress Reporters
Social Media for Campus Progress Reporters
 
Better Journalism through Engagement
Better Journalism through EngagementBetter Journalism through Engagement
Better Journalism through Engagement
 
Engagement Workshop Denver
Engagement Workshop DenverEngagement Workshop Denver
Engagement Workshop Denver
 

Más de Steve Buttry

Updating Journalism Ethics
Updating Journalism EthicsUpdating Journalism Ethics
Updating Journalism EthicsSteve Buttry
 
Media Writing slides Oct. 27
Media Writing slides Oct. 27Media Writing slides Oct. 27
Media Writing slides Oct. 27Steve Buttry
 
Writing for social media slides
Writing for social media slidesWriting for social media slides
Writing for social media slidesSteve Buttry
 
Media writing aug 25
Media writing aug 25Media writing aug 25
Media writing aug 25Steve Buttry
 
Media writing aug 30
Media writing aug 30Media writing aug 30
Media writing aug 30Steve Buttry
 
Media writing sept 1
Media writing sept 1Media writing sept 1
Media writing sept 1Steve Buttry
 
Media writing class slides sept 6
Media writing class slides sept 6Media writing class slides sept 6
Media writing class slides sept 6Steve Buttry
 
Using unnamed sources
Using unnamed sourcesUsing unnamed sources
Using unnamed sourcesSteve Buttry
 
Leading Change in Your Organization
Leading Change in Your OrganizationLeading Change in Your Organization
Leading Change in Your OrganizationSteve Buttry
 
Updating codes of ethics
Updating codes of ethicsUpdating codes of ethics
Updating codes of ethicsSteve Buttry
 
Job-Hunting in Today's Journalism Market
Job-Hunting in Today's Journalism MarketJob-Hunting in Today's Journalism Market
Job-Hunting in Today's Journalism MarketSteve Buttry
 
Writing for social media
Writing for social mediaWriting for social media
Writing for social mediaSteve Buttry
 
Newsroom Transformation
Newsroom TransformationNewsroom Transformation
Newsroom TransformationSteve Buttry
 
Twitter for Journalism Professors
Twitter for Journalism ProfessorsTwitter for Journalism Professors
Twitter for Journalism ProfessorsSteve Buttry
 
Going Digital-First in Your Newsroom
Going Digital-First in Your NewsroomGoing Digital-First in Your Newsroom
Going Digital-First in Your NewsroomSteve Buttry
 
Mobile Newsgathering
Mobile NewsgatheringMobile Newsgathering
Mobile NewsgatheringSteve Buttry
 
The broader ethics discussion
The broader ethics discussionThe broader ethics discussion
The broader ethics discussionSteve Buttry
 
#twutorial for copy editors
#twutorial for copy editors#twutorial for copy editors
#twutorial for copy editorsSteve Buttry
 

Más de Steve Buttry (20)

Updating Journalism Ethics
Updating Journalism EthicsUpdating Journalism Ethics
Updating Journalism Ethics
 
Media Writing slides Oct. 27
Media Writing slides Oct. 27Media Writing slides Oct. 27
Media Writing slides Oct. 27
 
Writing for social media slides
Writing for social media slidesWriting for social media slides
Writing for social media slides
 
Covering Events
Covering EventsCovering Events
Covering Events
 
Media writing aug 25
Media writing aug 25Media writing aug 25
Media writing aug 25
 
Media writing aug 30
Media writing aug 30Media writing aug 30
Media writing aug 30
 
Media writing sept 1
Media writing sept 1Media writing sept 1
Media writing sept 1
 
Media writing class slides sept 6
Media writing class slides sept 6Media writing class slides sept 6
Media writing class slides sept 6
 
Interviewing Tips
Interviewing TipsInterviewing Tips
Interviewing Tips
 
Using unnamed sources
Using unnamed sourcesUsing unnamed sources
Using unnamed sources
 
Leading Change in Your Organization
Leading Change in Your OrganizationLeading Change in Your Organization
Leading Change in Your Organization
 
Updating codes of ethics
Updating codes of ethicsUpdating codes of ethics
Updating codes of ethics
 
Job-Hunting in Today's Journalism Market
Job-Hunting in Today's Journalism MarketJob-Hunting in Today's Journalism Market
Job-Hunting in Today's Journalism Market
 
Writing for social media
Writing for social mediaWriting for social media
Writing for social media
 
Newsroom Transformation
Newsroom TransformationNewsroom Transformation
Newsroom Transformation
 
Twitter for Journalism Professors
Twitter for Journalism ProfessorsTwitter for Journalism Professors
Twitter for Journalism Professors
 
Going Digital-First in Your Newsroom
Going Digital-First in Your NewsroomGoing Digital-First in Your Newsroom
Going Digital-First in Your Newsroom
 
Mobile Newsgathering
Mobile NewsgatheringMobile Newsgathering
Mobile Newsgathering
 
The broader ethics discussion
The broader ethics discussionThe broader ethics discussion
The broader ethics discussion
 
#twutorial for copy editors
#twutorial for copy editors#twutorial for copy editors
#twutorial for copy editors
 

Blogging Your Beat

  • 1. Blogging Your Beat Steve Buttry Los Angeles Area News Group March 13, 2013
  • 2. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • sbuttry@digitalfirstmedia.com
  • 3. What’s your blog about? (6 words or less)
  • 5. Factors in blogging success • Idea • Voice • Format • Writing • Headline • Conversation • Visuals • Frequency • Links
  • 6. What was your best recent post? Where did you get the idea?
  • 7. Possible ideas • News • Updates • Events • Aggregation • Reviews • Curation (pro • Buzz media or social • Controversy media) • Releases • Reaction • Reflection
  • 8. Possible formats • Brief • Promotion • Video (w/ intro) • Chart/graph/map • Photo gallery • Q&A • List • Narrative • Review • Poll • News story • Curation • Quiz
  • 9. Think beyond writing • Videos • Audio • Photos • Tweets • Slides • Source documents • Graphics • Maps
  • 10. Linking • Links provide depth, context • Internal links boost traffic • Links help people find your posts (pingbacks link to your blog) • Relevant links boost SEO
  • 11. Keys to SEO • Relevance • Keywords in headline (what would you search for?) • Keywords in story (best in 1st paragraph) • Understand how people are searching • Relevant links
  • 12. Reach a wider audience • Effective use of social media (Facebook, Twitter, YouTube, Foursquare, etc.) • Relevant comments (w/ links) on related blogs • Emails/tweets/#hashtags call to attention of influencers
  • 13. The blogging conversation • Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”) • Consider ending post w/ question • Stimulate/continue conversation in social media • Engage with comments
  • 14. Read more about it • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • sbuttry@digitalfirstmedia.com