The document discusses business models and how digital technologies are changing them. It first defines a business model as how a company creates value for itself and customers. It then presents the Business Model Canvas framework, which provides a template for describing key components of a business model like customer segments, value propositions, and revenue streams. The document uses the example of book publishing to illustrate how digital technologies have disrupted traditional business models, enabling niche authors and audiences through self-publishing platforms and print-on-demand infrastructure.

1. UNDERSTANDING
BUSINESS
MODELS
Steven Noble

2. “consider how digital
technologies are changing
the workplace and work
practices currently and may
further change them in the
near future”
THIRD REFLECTION

3. “consider how digital
technologies are changing
business models and may
further change them in the
near future”
WHAT STEVEN HEARS

4. Source: unknown author, France, 1900 or 1901

5. Source: Khan Academy website, 2013

6. Business model:
“how a company creates
values for itself while
delivering products or
services for its customers”
DEFINITION

7. Or, with a not-for-profit:
“how an organisation
sustains itself while
creating value for its
stakeholders”
DEFINITION

8. A MODERN CLASSIC

9. BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010

10. BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010

11. CUSTOMER
SEGMENTS
Source: JenniferTrovato, Unsplash.com

12. BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010

13. BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010

14. VALUE PROPOSITIONS
Source: Pawel Kadysz, Unsplash.com

15. BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010

16. BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010

17. CHANNELS &
CUSTOMER
RELATIONSHIPS
Source: Johnny Lam, Unsplash.com

18. BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010

19. BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010

20. ACTIVITIES, RESOURCES
& PARTNERSHIPS
Source: gozha.net, Unsplash.com

21. BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010

22. BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010

23. COSTS & REVENUE
Source:Alejandro Escamilla, Unsplash.com

24. BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010

25. DIGITAL DISRUPTION
Source:Alejandro Escamilla, Unsplash.com

26. BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010

27. Source: Osterwalder & Pigneur, Business Model Generation, 2010

28. BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad
audience

29. BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad
audience
Retail
network

30. BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad
audience
Retail
network
Hits and
broad
content

31. BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad
audience
Retail
network
Hits and
broad
content
Content
acquisition,
publishing
and sales

32. BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad
audience
Retail
network
Hits and
broad
content
Content
acquisition,
publishing
and sales
Publishing
knowledge;
content

33. BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad
audience
Retail
network
Hits and
broad
content
Content
acquisition,
publishing
and sales
Publishing
knowledge;
content
Publishing and
marketing costs
Wholesale revenues

34. BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010

35. BOOK PUBLISHING:AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors;
niche audiences

36. BOOK PUBLISHING:AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors;
niche audiences
Lulu.com

37. BOOK PUBLISHING:AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors;
niche audiences
Lulu.com
Communities of
interest; online
profile

38. BOOK PUBLISHING:AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors;
niche audiences
Lulu.com
Communities of
interest; online
profile
Self-publishing
services; market
for unique
content

39. BOOK PUBLISHING:AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors;
niche audiences
Lulu.com
Communities of
interest; online
profile
Self-publishing
services; market
for unique
content
Platform
development;
logistics

40. BOOK PUBLISHING:AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors;
niche audiences
Lulu.com
Communities of
interest; online
profile
Self-publishing
services; market
for unique
content
Platform
development;
logistics
Platform; print-
on-demand
infrastructure

41. BOOK PUBLISHING:AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors;
niche audiences
Lulu.com
Communities of
interest; online
profile
Self-publishing
services; market
for unique
content
Platform
development;
logistics
Platform; print-
on-demand
infrastructure
Platform management and
development
Sales commissions (low);
publishing service fees

42. • Steven Noble
• steven@testivate.com
• http://testivate.com
• @steven_noble
• 0404 041 928
THANKS! AND LET’S
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