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Best employer of the year: superstar company

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Presentation I gave at the best employer of the year event. In my opinion, best employers turn into superstar companies.

Publicado en: Tecnología, Empresariales
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Best employer of the year: superstar company

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  2. 2. Do you<br />Your employees?<br />
  3. 3. HELP!StijnStijnen is part of my team!<br />
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  10. 10. Retention is the new acquisition.<br />Don’t force your clients to go to a new supplier when they want the best deals. No, try to keep them and increase their loyalty.<br />
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  12. 12. Is social media allowedorblocked in yourcompany? Or a mix?<br />
  13. 13. 56% has limited internet usage(InSites Consulting).<br />
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  27. 27. Install reverse mentorship where the digital natives & traditional business leaders learn from eachother.<br />
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  54. 54. Clientexperiences<br />
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  57. 57. Really love your fans. <br />Prince gives small secret concerts for his top fans. He loves them and they love him more than ever. Act remarkable towards the ones that love you.<br />
  58. 58. Storiesbyyour team.<br />
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  61. 61. My employees will go nuts, so I need to protect myself.<br />Make sure you don’t manage the 1% of lousy employees, but help the 99% great people to speak up and tell the world how great you are.<br />
  62. 62. “Ifyouneed a social media policy in whichyoutell employeeswhattheycan and cannot do onsocial media,your HR strategy has failed.”<br />Prof. Dr. Rudy Moenaert<br />Marketing expert<br />
  63. 63. Policy’s should be positive and facilitating. <br />CommonWealth asked its employees to snitch their friends on social media. Betray your friends and hunt them down, or…you will be fired.<br />
  64. 64. Empower your employees in using common sense.<br />Our policies are made to avoid people taking advantage of them. Result: they are not taking into account the problems of 95% of your customers. Bring back common sense.<br />
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  68. 68. What’s the future of ‘internal’ knowledge management?<br />Share your knowledge, your content, with your network. You’ll get more credits, the business impact will be higher and besides, internal knowledge building often fails.<br />
  69. 69. Shared wiki between employees and non-employees.<br />Oracle posts its FAQ documents on this public platform. It increases the collaboration between employees and external stakeholders.<br />
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  73. 73. Why not share your fun stuff with the world?<br />Flickr is a great place to show pictures of your great company culture.<br />
  74. 74. A blog is your own place, don’t underestimate it.<br />Here you can write stuff in more than 140 characters. You can use multi-media and you can put employees in the spotlight. <br />
  75. 75. A blog can be just about culture.<br />Give your employees the possibility to show the world that they love your company. And by the way, recent research showed that blogging employees are more loyal and have a higher productivity.<br />
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  92. 92. The consequence: integrationbetweeninternal and externalprocesses.<br />
  93. 93. Youbecomean open company.<br />Trust level of all stakeholderswillincrease.<br />
  94. 94. Youwillreceive more feedback than ever.<br />Open attitude increaseemotional bond withstakeholders.<br />
  95. 95. Co-create with brandfans before & behind the scenes.<br />
  96. 96. From co-creation to co-buying.<br />New collections are bought together with clients. Some clients even high a title like ‘junior purchasing manager’. Employees that are not on the payroll are the future.<br />
  97. 97. Pre-marketing boosts success.<br />If you hide your innovations, the result is simple: nobody will know about it. Claim a product or a domain before you actually have a product ready.<br />
  98. 98. Public co-creation is possible.<br />Telenet’sYelo was launched 6 months before the product was final. First users did not have to pay for the product. Telenet just asked for feedback. <br />
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  104. 104. Thankyou! Suggestionsorquestions: Steven@InSites.eu<br />

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