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………………… 1. ………………… 2. ………………… From co-creation to collaboration

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………………… 1. ………………… 2. ………………… 3. 1-time Project based Structural try out collaboration collaboration 1. Collaboration always starts with a first time try out. Companies organize a co-creation project in which they allow the customer to participate in one specific project. Most occurring examples are co-creation of a new product, a new package or new marketing communication. 2. If this try out is experienced as a success, the second step is to apply collaboration on a project based level in the organization. In this stage, companies have the habit to involve customers in every important new project they work on. 3. After a while, it becomes hard for them to take decisions without the voice of the customer during the process and they decide to structurally collaborate.conversationmanagement.biz I @steven_insites I @tomderuyck

Publicado en: Empresariales
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