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3 C-level involvement, support is From co-creation to collaboration

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3 C-level involvement, support is not enough ………………………………………………………………………………………………………………………… One of the critical success factors In order to make sure the CEO’s who invest in collaboration is the involvement of your top feedback of consumers is used want to add consumer-feeling to executives. To implement during implementation, the the gut-feeling of the organization. collaboration in a credible way to involvement of your C-level is Many organizations don’t have a the market, there is need for necessary. Top management clue about what the consumers tangible proof of the results of the support is actually not enough. thinks. As a consequence market collaboration. Consumers want to Based on our interviews, we research is needed for every see a new product, change in conclude that the most successful small step. The moment your service or communication. If they cases of collaboration are all organization gets a consumer- feel there is no impact of their stories where the CEO has an feeling, managers can look at the efforts, they will drop out. active role: both internally and world through the eyes of the Consumers participate in this type externally. Internally, he or she consumer, which increases speed of projects to get recognized by a leads by example: consumer and decreases costs of ad hoc company, not to get rich. feedback is used to make research. important decisions. To the external world, they are the face of the company who reports back on decisions that have been made.conversationmanagement.biz I @steven_insites I @tomderuyck

Publicado en: Empresariales
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