Web 2.0 Presentation

1. Unleashing the Power of Web 2.0 How to get the most out of the “New” Internet Prepared for What is Web 2.0 What is Social Media What is Social Networking Stats – LinkedIn, Twitter, Facebook, MySpace, etc Social Media/Networking Strategy Branding - How to become a the next Kleenex or Band-Aid of your space How to get started Benefits For Sales/Account Reps – Generating leads, prospecting How to use – Indeed, jigsaw, zoominfo, For Recruiters – Web Sourcing techniques Sourcing Strategies for CDI Found my prospect/candidate – now what? Tips for contacting Conclusion What in the Wide World is Web 2.0???? Wikipedia defines it as: quot; Web 2.0quot; is commonly associated with web development and web design that facilitates interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups (site with many feeds/sources) and folksonomies (picture sharing). A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them. (http://en.wikipedia.org/wiki/Web_2.0) Web 2.0 is a collection of technologies that allows users to interact with online content. This means Web surfers are no longer bound by the static experience of Web 1.0. These tools engage users by letting them participate in, control and guide their online visit. Some of the most popular Web 2.0 applications include: social networks, blogs, podcasts, and online video. Widespread adoption of Web 2.0 in America indicates that Web users have become more sophisticated and desire a personalized experience. ■ By 2012, the number of people reading blogs, at least once a month, is expected to grow to 145 million. ■ The number of people who visit social networks at least once a month is projected to increase to 115 million by 2013 . ■ Podcast audience will increase 251% by 2012. ■ Online video consumers will include 88% of Internet users by 2012. Quick Profile of Internet Users ■ As of 2009, there were 199.2 million Internet users. ■ 55% of adult Americans have high-speed Internet connections at home. ■ Research by Pew Internet found 72% adults go online on a daily basis. ■ 34% of Internet users are always connected, using internet services away from the home. ■ 18.8 million people used the Internet to search for a job in December 2008. ■ 34% of active job seekers visit company websites to search and apply for jobs. ■ 19% of people use a social networking site daily. ■ Over 30% of social network users are college graduates What is Social Media? According to Wikipedia: Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). (http://en.wikipedia.org/wiki/Social_media) Examples of Social Media Forums and Online Communities (yahoo.groups, google.groups, etc) Blogs Social Networks (facebook, myspace, etc) Multimedia Sharing (YouTube, Flickr, Picaso, etc) Digg RSS readers Microblogging (Twitter, Jaiku, Plurk) Top Social Media Sites (ranked by unique worldwide visitors November, 2008; comScore) Blogger (222 million) Facebook (200 million) MySpace (126 million) Wordpress (114 million) Windows Live Spaces (87 million) Yahoo Geocities (69 million) Flickr (64 million) hi5 (58 million) Orkut (46 million) Six Apart (46 million) What are Social networks? According to Wikipedia: A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Popular methods now combine many of these, with Facebook widely used worldwide; MySpace, Twitter and LinkedIn being the most widely used in North America; (http://en.wikipedia.org/wiki/Social-networking) Networking 2.0. The days of blind resume searching and generalized branding messages are over. It is all about who you know, and who they know. The two most important online networks for recruiting are Facebook and LinkedIn. These online networks provide very different types of user engagement. Facebook is used to connect classmates and old friends, while LinkedIn is purely for professional use. Social Network Stats Great reference for up-to-date stats: http://socialmediastatistics.wikidot.com/start According to Anderson Analytics, Generation Z (13-to-14-year-old) social network users were more likely to use MySpace than Facebook. Only 9% of them used Twitter and none used LinkedIn Generation Y was a somewhat different story. Three-quarters of 15-to-29-year-olds used MySpace, 65% used Facebook, 14% used Twitter and 9% used LinkedIn. Generation X, 30-to-44-year-olds, and baby boomers, 44-to-65-year-olds, connected on LinkedIn more than any demographic. Nine in 10 older social network users, which Anderson Analytics called the WWII generation, used Facebook, and 17% tweeted. When it came to why social networkers joined a social network, however, the reasons were similar from generation to generation. Sizable percentages of every age group wanted to keep in touch with friends, have fun or stay in contact with family, or had been invited by someone they knew. The youngest users were most likely to be interested in fun and friends, while family contact appealed more to older social networkers. Top Worldwide Sites unique visitors (June, 2009). Source: comScore Google Sites: 844 million Microsoft Sites: 691 million Yahoo! Sites: 581 million Facebook: 340 million Wikimedia Foundation sites: 303 million AOL: 280 million eBay: 233 million CBS Interactive: 186 million Amazon: 183 million LinkedIn “the site’s traffic is up in the recession. It hit 76 million members and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today, Adage, March 2 Almost 50 million users total (approx. 50/50 USA vs. rest of world) All about people who are talking about themselves Growing by 2 million members each month (one per second!) 12.5% are senior management (C and V level) About 10 million people have only 1 connection! Only 160,000 users have 500+ connections (about 0.2%) Approximately 571,000 are recruiters (corporate + third party) out of 1,5 million recruiters worldwide Roughly 25 million (about a third) have ten or fewer connections: Almost 10 million people have only 1 connection! Only 52,700 users have 500+ connections (about 0.2%) People who use LinkedIn properly do get leads and prospects. A small business owner received 15% of leads from LinkedIn Lawyers have joined LinkedIn in droves to achieve new business Many businesses report securing one or two new clients from LinkedIn MySpace ~300 MM+ users, 100% social, 100% “talking about themselves” Twitter  According to Compete, the growth rate for Twitter was 752%, for a total of 4.43 million unique visitors in December 2008, in the start of 2008, Twitter had only around 500,000 unique monthly visitors. Source: Mashable/Compete, Jan 9, 2009  Demographics of Twitter: Lots of stats here: 11% of online adults use Twitter or update their status online  Twitter users are mobile, less tethered by technology, Pew Research, Feb 12 90 million on Twitter, a free social networking and micro-blogging service to publish 140 characters long text-based posts (called “tweets”) to websites, mobile devices, etc. Facebook As of Sept 09 General Growth More than 400 million active users and growing 50% of our active users log on to Facebook in any given day The fastest growing demographic is those 35 years old and older User Engagement Average user has 130 friends on the site More than 6 billion minutes are spent on Facebook each day (worldwide) More than 40 million status updates each day More than 10 million users become fans of Pages each day Applications More than 2 billion photos uploaded to the site each month More than 14 million videos uploaded each month More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week More than 3 million events created each month More than 45 million active user groups exist on the site Social Media Strategy What are new Web usages? <ul><li>People behave differently – it expands their sphere of influence

2. They meet in different places – social networks, blogs, forums

3. They share content and spread the voice – viral videos, blogs, Twitter

4. They influence

5. They comment

6. They advertise themselves

7. Go where they are

8. People regroup on communities

9. Word of mouth is stronger

10. People read blogs and consume more user generated content

11. People tend to take part in online conversations and are happy to communicate with brands</li></ul>Why set up a Social Media Strategy? <ul><li>Community awareness

12. Communities getting smarter, more informed, more organized

13. Networking through online communities stronger than ever

14. Branding your company and yourself</li></ul>The Ultimate Effect <ul><li>Connect with People

15. Initiate curiosity and drive people to generate awareness

16. Get your brand (yourself and company) out to the people</li></ul>Building your Brand – Being the next Band-Aid or Kleenex In its simplest form, a brand is a noun. It is the name attached to a product or service. However, upon close inspection, a brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours. A brand offers the customer a guarantee and then delivers on it. Viral Marketing – allowing your message to disperse among your community and out to other communities within your network – via blog, twitter, LinkedIn, Facebook, etc.. How do I get started? <ul><li>Go and meet users on the Internet – LinkedIn, Facebook, MySpace, Twitter

17. Create Group or join groups of interests

18. Participate

19. Build trust</li></ul>Listening Post Get a Google account and get Google Reader. Go to Technorati and/or Google Blogsearch. Find the search bar and put in: -Your name in quotes.-Your company name (if that matters).-Your competition’s name.- keywords to your industry. A Social Hub or Two Go to FriendFeed. Build an account and add your blog, your Flickr photos, your Upcoming.org, and your whatever-you’re-doing-on-the-Web into it. This is another way to share out what you’re doing, but also another place where conversations are happening that you might not see if you’re not there with another kind of listening post. Some Social Network Outposts At this point, my top 3 choices for social networks are: -LinkedIn – for professional networking.-Facebook – for social circles.-Twitter– for everyday conversation and networking. On those sites, amongst other things, be sure to point links back to your primary site or your blog. Thread the needle for people. What to Do With It All This is partially difficult to answer, as it’s up to you what your goals are for using social media. But some of the things you can do once you have this all in place are: -Learn who’s talking about you (or your company, or the other keywords you put into your reader), and engage them in conversation on their site. -Make relationships with others before you need them on social networks. -Find other professionals in your field, or in unrelated fields on social networks. -Connect with old friends and business colleagues. -Discover new people through reading and learning, and follow the media they make on the various networks, and/or in Friendfeed. -Learn more about your competitors through the media they make, and discover where you can build more value. With a good core blog, you can further reinforce this positive brand. Have conversations on Twitter, share your pictures, guest post and comment. Participate in forums that relate to what you do and your audience. Above all where you want connections to be made, use a consistent avatar, picture, nickname and style. Connect all the profiles back to your blog, and where appropriate link out to the social media sites. Growing your LinkedIn Network - Being a Linked-In Open Networker (LION) Search LinkedIn for colleagues and classmates Auto-scan your Webmail (Gmail, Yahoo, Hotmail, AOL, etc.) and Outlook for contacts Use “Discover your contacts” at least once a month Upload new contacts regularly using the Outlook toolbar Build your Network Quickly – <ul><li>www.opennetworker.com

20. www.toplinked.com

21. You can import any or all of your Outlook or Webmail (Google, AOL, Yahoo) contacts to LinkedIn</li></ul>LinkedIn Groups Directory <ul><li>You can create groups for free – be as niche as possible

22. Have access to all those who join – it’s your group!

23. Join other groups – monitor discussions

24. See where the experts are and network</li></ul>Why create your own group? LinkedIn Groups are free to create and boost your niche candidate pipelines People are more likely to accept a group invite than a personal networking connection You can send a message to everyone in your group, even if they are not your direct connections It's a great destination to include in your signature file Prequalify members by obtaining detailed information listed in their profile If your group content is good it can drive viral marketing (word of mouth) Groups are an easy way to build your brand in your target niche almost overnight Offer immense value to your target audience. Groups can be focused and adjusted on-the-fly, responding to your community's needs in a timely way. Gain your audience's trust and attention, particularly if you offer valuable insights or information they don't get elsewhere. Group Discussions are an excellent way to engage your target community in a conversation. You can even have several different groups, one for each of your niches. Sales and Recruiters = Offense and Defense = Team CDI Communication critical to success Provide Recruiting team with information to succeed Provide Sales with vetted candidates Time = $ so be as efficient in your disciplines as possible. YOU are the EXPERT A client placement is a Homerun or Touchdown for Team CDI – Everyone involved WINS For Sales/Account Mgrs One of the best ways to find targeted industry professionals is a combined search of related job titles and company names (use tools like Indeed or SimplyHired to find). www.Indeed.com Indeed.com is a search engine for jobs, allowing job seekers to find jobs posted on thousands of company career sites and job boards. Find similar jobs – various titles for that job – Companies looking for that job – Locations - Breakdown on Employers and Staffing agencies looking for that job Create a RSS feed to monitor future jobs from a company or in the job in general Analytics on a particular Job trend – see if a demand www.SimplyHired.com Same as Indeed, but breaks down into more detail. www.Zoominfo.com - Expand your list of relevant companies to target –especially under-the-radar players Shows. Free and premium service – Free service provides Company name, info, summary, job openings, employee names, list of competitors, News articles, etc. The premium service provides email address/contact info. But you can probably figure out how to get that info, like company email address, just by using some other people finding/locating techniques within this presentation www.Jigsaw.com – interactive site – you put in your contact and you get access to someone else’s. Swap database of employee info – like a electronic rolodex where everyone can share provide they participate. try company search.(All choices are in the Search menu atop the homepage.) Find people being talked about by sales people and/or other recruiters You can mix industry/subindustry, geography down to local level, etc., in your criteria. Downloadble company lists (free company data) Run your search on 2 million companies www.linkedin.com – great tool for gathering intelligence on your targeted accounts and prospects. <ul><li>You’ll find company information, locations, subsidiaries

25. Current employees, new employees, and former employees (assuming they are in LinkedIn of course)

26. Common job titles, recent promotions and changes

27. Popular profiles</li></ul>Targeting such searches to blogs will often get you additional useful intelligence WIN THE WAR. The National Sales Executive Association has conducted a survey on how many sales you can get depending on how many times you contact your prospects. Their statistics show that most sales are made from the 5th contact through the 12th contact. Here is the data they have compiled about on which prospect contact the sale is made: Cumulative 2% of sales are made on the 1st contact 2%3% of sales are made on the 2nd contact 5%5% of sales are made on the 3rd contact 10%10% of sales are made on the 4th contact 20%80% of sales are made on the 5th - 12th contact100% With these statistics in mind, structure the mix of your calls to maximize success. The first calls require 50 attempts to succeed while fourth contact calls require only 10 attempts to succeed. Follow-through drives results. CALL ACCOUNTS RECEIVABLE OR PAYROLL. Employees in these departments are taught to answer telephones and return messages. Customer service is important to their job function. They will talk with anyone. Ask some questions and get a lot of useful information before asking to transfer to another extension. E-MAIL A FOLLOW-THROUGH. An e-mail follow-through to your listener greatly increases the chance of a return call. I encourage you to turn on the return receipt requested feature in your e-mail software. Knowing that the listener opened your e-mail is a very valuable when making the next telephone call. The subject line should reference the voice mail and have a date stamp: quot; Follow-through on Tuesday's voice mailquot; or quot; My xx/xx/xxxx voice mailquot; . An email follow-through builds recognition with your listener. Try to Get the following from Hiring Manager during discussion of Requirement <ul><li>“Must have” keywords that if absent will eliminate candidate

28. Preferred or Nice to have keywords that would elevate a candidate to the top of the list

29. Names of Competitor Companies

30. Companies that are off-limits to recruit from (some can’t recruit from their clients, or have no hire agreements in place with other companies)

31. Any additional buzz words or keywords to consider</li></ul>For Recruiters Where is your candidate??? Welcome to Web Based Recruiting <ul><li>Find their resume via Search Engines

32. Social Networks (LinkedIn, MySpace, Facebook, Twitter, Xing, Blogs, etc)

33. Groups, Associations, and Conferences

34. Company Pages</li></ul>Find resumes and listings of people on the open Internet, who are often never found in subscription-based resume databases. Remember that the best results come from using more than one search string, on more than one search engine, because the overlap is very small – usually under 10% of the first 100 results. (Thumbshots.com ranking tool illustrates this.) Internet Mining or Web Sourcing for Resumes Searching prospect’s via Google, Yahoo, MSN/Bing, and other search engines. Searching on Google Resumes by geography on Google Useful for zip code search Use a tool like ZipMath’s Zip Codes in a Radius (under Applications menu) to find the low and high zip values Example: Seattle area resumes ~cv (C++ OR MFC) ~ui 98001..98599 -example -job -jobs -sample -send -submit -template -your Try these only on Google because they use the tilde ~ (like or related): Example with quot; interior designquot; - KEYWORDS (built | created | designed | worked) (intitle:~blog | inurl:~blog) ~cv -job -jobs -send -submit -you Example with quot; public accountingquot; -KEYWORDS education (blog | blogs) (comments | rss | feed | archives | posted | tags | trackback) ~cv -job -jobs -send -submit -you Searching on Yahoo Same searches can be performed on the Yahoo search engine except tilde ~ cannot as that is unique to Google only. However, one command is unique to Yahoo and that is the Use linkdomain: to find pages that point back to your target site. Yahoo’s linkdomain command allows you to search for and find websites/pages that link back to a specified site. For example, we can leverage Yahoo’s linkdomain functionality to search for websites/pages that link back to Facebook groups and pages. Let’s look for websites/pages that mention groups, organizations, or associations, “accounting,” CPA, and “New York” as well as link back to Facebook: linkdomain:facebook.com (group OR association OR organization) CPA accounting “New York” Let your imagination and creativity run wild – using Yahoo’s linkdomain search functionality you can target Facebook groups of minority groups, industry groups, skill groups, etc. For example: linkdomain:facebook.com (group OR association OR organization) women engineers Use feature:homepage to find personal and professional pages feature:homepage C++ UNIX (resume or cv or vitae or bio) feature:homepage (biztalk dallas) KEYWORD1 KEYWORD2 (resume OR vitae) feature:homepage Site: Command – for searching within a web site Blogs Use Blogs to find experts and track people who comment on specific subjects or to source competitive intelligence. Focus on site(s) known for hosting many blogs (quot; j2ee applicationquot; OR quot; j2me applicationquot; ) site:spaces.live.com-job -jobs quot; investment bankingquot; analyst site:blogspot.com-job -jobs Social networks Sites like LinkedIn, Xing and MySpace are searchable: site:linkedin.com “sales executive” Hallmark “atlanta area” site:linkedin.com quot; software engineer|developer * Lehman brothersquot; -intitle:directory site:linkedin.com quot; software engineer|developer * verizon wirelessquot; -intitle:directory site:linkedin.com quot; software engineer|developer * motorolaquot; -intitle:directory quot; new york areaquot; site:xing.com quot; product managerquot; baxter site:myspace.comquot; mtvnetworks quot; producer quot; santa monica Company pages Search corporate sites for pronouns and job titles: site:pfizer.comregulatory (he OR she) Events, Conferences, Groups, Associations site:raps.org director pfizer site:mvpa.com geffen Search for Filetypes Most Search Engines can find documents written in: MS Word (doc), Adobe (pdf), Rich Text (rtf), Plain text (txt), PowerPoint (ppt), Excel (xls), and others Use filetype: to find only that kind of document If they are talking about themselves they may publish resumes, white papers, etc. Find documents in Adobe and MS Word:(filetype:doc OR filetype:pdf) If they are being talked about they may be mentioned in spreadsheets or powerpoint presentations:(filetype:xls OR filetype:ppt) Examples: (filetype:doc| filetype:xls | filetype:ppt | filetype:txt| filetype:rtf | filetype:pdf) engineer (*@dell.com | *@hp.com) filetype:xls (Alumni OR Attendee) *@ibm.com <ul><li>(filetype:doc OR filetype:wpd OR filetype:wps OR filetype:pdf OR filetype:rtf OR filetype:txt) AND (intitle:resume OR inurl:resume) AND ("software engineer" | “software developer”)

35. (filetype:doc | filetype:wpd | filetype:wps | filetype:pdf | filetype:rtf | filetype:txt) AND (intitle:resume OR inurl:resume) AND architect AND Loadrunner</li></ul>Other Queries to Try: These work on most search engines (add -job -jobs etc. if you get too many results; click bottom link to show similar results if too few). Play around and experiment you may surprise yourself with the results you get. KEYWORDS resume (me OR my) (inurl:blog OR intitle:blog OR inurl:weblog OR intitle:weblog) KEYWORDS inurl:wordpress (resume OR cv OR vita) Some Search Strings for the Search Engines (Google, Yahoo, Bing): Intitle:resume “job title” –job –you on either Google or Yahoo +j2ee +swing (filetype:doc | filetype:pdf | filetype:rtf | filetype:txt) (resume | cv | “curriculum vitae” | present) –jobs + (“New York” | NY) ~cv quot; database administratorquot; 94101..95127 -~jobs (408|650|415|510|925|831) Wink & Spock Metasearch tools for blogs/social networks Wink.com Searches: LinkedIn, MySpace, Twitter, Zoominfo, & dozens of others Enter jargon, job titles, and/or employers in the quot; Otherquot; field example: public accounting in Boston Spock.com Searches: LinkedIn, Yahoo, Plaxo, MySpace and blogs From Advanced search enter keywords and specify a country or city Large/Popular Blog Hosts Besides searching directly on/from these sites, you can add site: in front of any of these to add to a search string (e.g., site:myspace.com). This is not an exhaustive list: 360.yahoo.com blogs.msdn.com blogspot.com typepad.com technorati.com wordpress.com LiveJournal.com mindsay.com weblogs.com weblogger.com xanga.com RSS Alerts/Feeds - (most commonly translated as quot; Really Simple Syndicationquot; but sometimes quot; Rich Site Summaryquot; ) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. Google alerts – www.google/alerts Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Some handy uses of Google Alerts include: monitoring a developing news story keeping current on a competitor or industry getting the latest on a celebrity or event Yahoo Alerts – www.alerts.yahoo.com Sourcing Strategies for CDI Prospects/Candidates/Applicants = who are they really? Prospect is someone you search/source Applicant is someone who expresses interest in your company’s requisition. A prospect becomes an applicant when they apply for that specific opening Candidate is someone you select to move forward through the interview process. An applicant becomes a candidate one the company expresses interest Sourcing Protocol <ul><li>Post Requirement (ACTIVE)

36. Job boards (premium and free boards)

37. Employee Referral – via Jobvite (send all employees email with new job)

38. Search ATS database for viable candidates

39. Search job boards

40. Premium Board

41. Monster

42. Dice

43. HotJobs

44. Careerbuilder

45. Free Boards </li></ul>www.Jobscout.dbm.com www.Grayhairmanagement.com www.Itpinnacle.com www.Jobisland.com www.Ihhus.careercast.com www.searchease.com www.securityfocus.com www.smuz.com www.scguild.com www.thejobspider.com www.devbristo.com www.scguild.com www.jobvertise.com www.gadball.com www.resumespider.com www.craigslist.org www.engineeringjobs.com/menuresume.htm www.getmeajob.com www.talentblast.com www.free-for-recruiters.com www.jobvillage.com/login.html www.careerchase.net/employer/1employer_welcome.html www.jobvalues.com www.findaresume.com www.jobs4jobs.com/job.html www.help-wanted.net/advressrch.jsp www.the3djobs.com/searchresumes.asp www.careerfile.com/employers.html?cmd=employers www.jobisland.com www.promatch.org www.right.com/global/oursvcs/esolutions/jobbank.htm http://lhhus.careercast.com/texis/account http://jobsearch2.jobinthebox.com www.resunet.com www.cv-profiles.co.uk/profiles www.ritesite.com www.netshare.com www.resumejet.com www.erpgenie.com http://linux.freerecruiting.com www.job4you.com http://internships.wetfeet/employerlogin.asp www.thejobbox.com <ul><li>Search LinkedIn (PASSIVE)

46. With Enterprise Account or Personal Account

47. Internet Mining/Web Sourcing for Resumes (PASSIVE)

48. Google – www.google.com

49. Yahoo – www.yahoo.com

50. Bing/MSN – www.bing.com

51. Socials Networks (PASSIVE)

52. Facebook

53. MySpace

54. Twitter

55. Xing

56. Other…

57. Groups, Blogs, Associations (PASSIVE)

58. Google Groups

59. Yahoo Groups

60. LinkedIn Groups

61. www.blogs.msdn.com

62. www.Blogspot.com

63. www.typepad.com

64. www.technorati.com

65. www.wordpress.com

66. www.livejournal.com

67. www.weblogs.com

68. www.xanga.com

69. www.weblogger.com

70. Company Pages (PASSIVE)</li></ul>Gathering Contact Info and Reaching out Find a person whether a requisition prospect (Recruiters) or a company prospect (Sales) – but information is incomplete… Now what? Once you find the name of someone relevant, search on the name (and any additional keywords needed for context) to find other people they work(ed) with, influenced or were influenced by www.123people.com 123people is a real time people search tool that looks into nearly every corner of the web. Using our proprietary search algorithm, you can find comprehensive and centralized people related information consisting of images, videos, phone numbers, email addresses, social networking and Wikipedia profiles, blog, and much more www.Pipl.com Real-time search of deep web (databases like JigSaw, Zoominfo) Includes social networks, blogs, and websites Plus white pages listings, Hoovers, LexisNexis www.Spokeo.com Lets you aggregate all your contacts’ sites into one location so you can stay up to date with all their “goings on.” www.Zabasearch.com This site works particularly well if you have the person’s middle initial or know their state of residence (use in combination with BirthDatabase) www.Whitepages.com www.Switchboard.com Find a business, person, directions, phone, etc www.PeopleLookup.com Helps you find people, lookup a phone number, search for cell numbers, find an address or phone number for people, and search for people in the US www.local.live.com Find business locations and their website based on your local area. Uses Bing.com maps. www.local.google.com Find business locations and their website based on your local area. . www.zipmath.com among the handy functions are finding zip codes within a mileage radius to quickly determine the low and high values for a commutable distance from the job location Who Owns the Web Page? Whois.sc/domain for example www.whois.sc/bluewaverecruiting.com - An easy way to find contact information for the owner of almost any web domain. Can provide name, address, phone number, and email address. Just type the root domain after www.whois.sc/”domain name.com” Metasearch tools www.Clusty.com What really makes Clusty unique is what happens after you search. Instead of delivering millions of search results in one long list, our search engine groups similar results together into clusters. Clusters help you see your search results by topic so you can zero in on exactly what you’re looking for or discover unexpected relationships between items. When was the last time you went to the third or fourth page of the search results? Rather than scrolling through page after page, the clusters help you find results you may have missed or that were buried deep in the ranked list. www.Dogpile.com www.AllTheInternet.com ** Special commands from the major search engines are not universal. Inurl: and intitle: commands are the only ones that seem to be common to metasearch engines. if you know the company simply type *@companydomain on the regular Google.com (not groups) search engine (e.g., *@intrinsix.com). Again, among the results (the emails will be in boldface), you should be able to spot the email pattern quickly. Use LinkedIn for Contact Information Profile lists their: name, company name, and location Google company and location to find office and call Google“FirstnameLastname@company.com” Use www.mailtester.com to validate email addresses Google “Company, City, State” to find work numbers Google “prospect name” + “phone” to find extensions or direct no’s. Calling or Email??? Do both! Email + call + follow-up email Do not email or call more than three times over a week; they get the message No response = not compelling BE COMPELLING and RELEVANT Follow Up is CRITICAL Following are the Top 10 general job sites in terms of traffic and popularity from www.TopJobSites.com : right0#1 General Job Site: Monster.com With or without their Super Bowl ad, Monster.com is still the biggest of the biggest. Monster is the world's #1 hiring management resource. Over 800,000 jobs, 130,000 employers and literally millions of resumes. They have associated sites in more than 20 countries around the world (and growing). 449580096520#2 General Job Site: CareerBuilder.com CareerBuilder is owned by several newspapers (Knight Ridder, Tribune and Gannett) and includes print want ads from more than 200 markets in electronic format. It serves as the exclusive print recruitment services provider for major metropolitan newspapers throughout the U.S. They acquired CareerPath in 2000 and Headhunter in 2002. They have approximately 900,000 jobs from 25,000 employers. 449580066040#3 General Job Site: HotJobs.com HotJobs.com is a subsidiary of Yahoo! and drives the primary career channel for Yahoo! You can search by type of firm (direct employer or staffing firm--a nice feature if you only want to see the direct employer, rather than third-parties), location, job category and experience level. You can also search in more than 25 countries internationally, although many of these countries list only a handful of jobs. #4 General Job Site: Guru.com Guru.com takes a different approach from most job boards in that it is an online marketplace for freelance talent. If you are open to considering contract, consulting or freelance work, this site may help you in your quest for your next project. #5 General Job Site: indeed.com indeed.com is a job aggregator. You can save your searches and have jobs delivered to you by e-mail alert, MyYahoo, or other RSS feed readers. #6 General Job Site: Jobing.com Jobing.com provides local employment opportunities in a variety of locations, including Arizona, Colorado, South Florida, New Mexico and other locations. #7 General Job Site: Job.com #8 General Job Site: Vault Provides information on more than 3,000 companies and 70 industries. The Vault Career Library is Vault's best-selling collection of more than 60 career guides and employer profiles, including well-known titles such as the Vault Guide to the Top 100 Law Firms, Vault Guide to Finance Interviews, and Vault Guide to the Top 50 Consulting Firms. Also has company-specific message boards. #9 General Job Site: Jobster Jobster is a job networking and aggregator site. #10 General Job Site: simplyhired.com simplyhired.com is a job aggregator. Conclusion Putting the pieces/information together for practical uses There is no right way/wrong way – many ways (and tools) exist to find prospects Tools and techniques are developing constantly as the web remains a fluid every changing electronic environment. What will Web 3.0 bring us? The Semantic Web is an evolving development of the World Wide Web in which the meaning (semantics) of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content And beyond Web 3.0? Perhaps combining the virtual worlds of tomorrow with Facebook, LinkedIn, and Twitter. We’re already seeing a need to have one place to manage family and business connections and eliminating the need to maintain multiple sites. Whatever it may look like – know that we’ll have access to vast amounts of information and applications which may blur the line between reality and cyber-space.

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