Preview of my presentation for the Southeastern Employment and Training Association (SETA) Spring Conference 2011, "The Power of Social Networks" [seta.org]

1. The power of social networks connect | communicate | share | create | thrive Steve Urquhart Southeastern Employment & Training Association March 7, 2011

3. ... 150 friends?

4. ... 300friends?

6. Social networking in action

7. Resources for job seekers

9. Know this guy?

10. How about her?

11. Don’t do it!!!

12. Social networks

13. … are not new!

14. New technology 150 Same social behavior

15. Dunbar’s Number

16. The power of weak ties Source: Joshua Porter, bokardo.com

19. Communicate

20. Create

21. Share

23. 16

25. Educate

26. Involve

30. Talk second

31. Engage and inform

32. Support and services

36. Critics. These are people who post reviews online, comment on blogs, or contribute in other ways to existing content.

37. Collectors. These are people who read lots of information and may vote or tag pages or photos.

38. Joiners. These are people who have a profile on different social networking sites and visit them with some regularity.

39. Spectators. These are people who read online information, list to podcasts, and watch videos but do not participate.

40. Inactives. As suspected, these are the people who aren’t engaged in any of these social technologies. Source: Forrester Research

43. Open circles = bright outlook, job openings anticipatedSource: Time Magazine. “The Economy’s Toughest Task” Interactive graphics on time.com

45. Free agents

46. Many skills

47. Specialization

49. Virtual assistants

50. Solopreneurs/solocrafters

51. Microenterprises

53. Brian Ward lost his job on a Friday afternoon. Eleven days later he had a new one. With nearly 1 in 10 people out of work and the typical job search lasting 12 weeks, how did the Cleveland-based software architect pull it off? In a phrase: online social networking. Using Twitter and Facebook to Find a Job By Barbara Kiviat -- Jun. 08, 2009

54. Set up a LinkedIn profile www.linkedin.com

55. Check Google … (they will) www.google.com

56. Write a web log (blog) … www.wordpress.com

57. Create a Twitter account … www.twitter.com

58. Learn more with Glassdoor www.glassdoor.com

59. Sign up for Meetup.com www.meetup.com

60. Publish and research, Scribd www.scribd.com

61. Go freelance on Solvate, etc. www.solvate.com

62. Go wash your Face(book) …

63. Check job board resources

64. Top 10 – Job seekers Set up a LinkedIn profile Check Google to see what HR would see Write a blog to showcase your expertise, virtual portfolio Create a Twitter account, follow and share your brilliance! Do your homework using Vault, Glassdoor, LinkedIn Sign up for MeetUp.com Get published on Scribd and Slideshare Line up freelance gigs on oDesk, Elance, etc. Clean up your Facebook profile Check out new social media job tools (Monster, CareerBuilder, Indeed.com, etc.)

65. Why LinkedIn is Awesome

66. Professional links

67. Career opportunities …

68. … and career path tools

71. Ch … ch … ch … changes! http://yir.linkedinlabs.com

72. Why Twitter is Awesome

73. Guinness World Records has confirmed that Sheen now holds the record for "the fastest time to reach 1 million followers on Twitter." Charlie's new record is "25 hours 17 minutes." He reached it between March 1 and 2.

74. Stage 4: “Um ... I might need a 12-step program!” Stage 3: “Oh, NOW I get it!” Stage 2: “Trying to figure it out.” Stage 1: “I don’t get it.”

75. It’s like a sticky note! … or a cocktail party!

76. Say what?!!?!? Marketing & Advertising Branding Search Research & Analysis Social CRM Trends Measurement Event Planning & Management Broadcast/Channel Communication & Dialog

78. MonsterCareers

79. CareerBuilder

80. SimplyHired

81. VaultCareers

82. NowHiringJobs

83. OnlineResume

84. CAREEREALISM

85. 360JobInterview

86. JobHuntOrg

87. CareerRocketeer

88. TheCareerKey

89. jobsearchninja

90. workforce101#TweetMyJobs

91. TweetMyJobs

92. Best Practices in Workforce Social Media

94. Most recommended … Door64.com GreenJOBS.pro JibberJobber.com JobHunt.org (Twitter) JobsAssistant.net Indeed.com BetterJobsFaster.org TweetMyJobs.com Linkedin.com Hireway.com

95. Top 10 – WIBs/One Stops Create a Facebook page (not a profile) for your office Establish and link a Meetup group for events Get your best communicators to blog, guest blog and ghost write Create a Twitter account, share info and job leads Set up a YouTube channel for info sessions, tips Publish meeting slides and materials on Slideshare and Scribd Create and manage a LinkedIn group for employers/HR Use HootSuite to schedule, manage and track it all Establish expertise by answering questions on Quora, LinkedIn, etc. Ensure that all social media is linked to/from your website

96. PolkWorks(Lakeland, Florida) www.facebook.com/pages/ Polk-Works/118288192030

97. Michigan Works! www.meetup.com/michiganworks

98. Illinois workNet www.twitter.com/ILworkNet

99. @Work – WorkSource atworkjax.wordpress.com

100. Workforce Central Florida www.youtube.com WORKFORCECENTRALFL

101. Quora www.quora.com/Job-Search

102. Wrapping it all up It’s not who you know, it’s who knows you We’re all within six degrees of our next opportunity (and Kevin Bacon) Social media mirrors our own social instincts Start somewhere … just take that first step:

103. 66 STEVE URQUHART Email: steve@t21solutions.com Twitter: @workforce101 Facebook: steveurquhart LinkedIn: in/steveurquhart www.t21solutions.com

104. Back-Up

107. Social networks – old school In centuries of technological innovation, the Internet and “Web 2.0” is the first one that creates groups!

108. Bulletin Board Service (BBS) Postal Service Telephone

109. LinkedIn Facebook Twitter

110. Crowdsourcing … huh? Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. Jeff Howe, WIRED

112. Outsourcing currently $500 billion industry

113. Crowdsourcing matches that potentialThe Rise of Crowdsourcing Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of labor: everyday people using their spare time to create content, solve problems, even do corporate R & D.