On 23rd October 2020 I did a quick 10-minute talk giving 10 tips on ways freelancers/agencies/whoever can get more clients, looking at the less traditional and more alternative (and - most importantly - least salesy) methods, including getting involved with online communities (especially during COVID/lockdown), running your own [thing], targeting semi-related industries, and so on.

1. Turn Digi
10 Ways to Get More SEO Clients
Steve Morgan
October 23, 2020

2. Steve Morgan
➔ SEO 11+ years / Freelancer 7+ years
➔ I blog: SEOno & Anti-Sell.com
➔ Wrote a book: Anti-Sell (2019)
➔ Fun fact #1: rock music fan (esp. J-rock)
➔ Fun fact #2: big D&D fan!
@TurnDigi

3. 10 Ways to Get More SEO Clients
(in a Non-Salesy Way)!
@TurnDigi

4. #1 - Go to SEO meetups
@TurnDigi
Image credit:
Claire Carlile at
Bristol SEO Meet

5. #2 - Go to non-SEO meetups
@TurnDigi
vs

6. #3 - Speak at events & meetups
@TurnDigi

7. #4 - Run your own [thing]
▪ Meetup / conference / event
▪ Webinar
▪ Podcast
▪ Twitter chat
▪ Online community (e.g. Facebook group)
▪ Something (anything)!
@TurnDigi

8. #5 - Contribute in Facebook groups
▪ Two examples for me:
▪ Cardiff Start
▪ Welsh ICE members’ group
▪ Don’t just join SEO groups!
▪ And don’t sell!
@TurnDigi

9. #6 - Get involved with Twitter chats
▪ E.g. #SEOChat, #SEMrushchat, etc.
▪ What works for me:
▪ #ContentClubUK
▪ #FreelanceHeroes
▪ #FreelanceChat
@TurnDigi

10. #7 - Coworking!
@TurnDigi
Image credit: Welsh ICE

11. #8 - Create useful resources
@TurnDigi

12. #9 - Host free advice workshops
@TurnDigi

13. #10 - Ask your happy clients
▪ Past & present
▪ Don’t just ask for testimonials!
@TurnDigi

14. Summary
▪ Target semi-related industries (e.g. web design, copywriting,
social media marketing, etc.)
▪ Get yourself out there - make yourself visible
▪ Self-promote by helping, not schmoozing
▪ Most important of all: DON’T SELL!
@TurnDigi

15. 15 Ways to Get SEO Clients (in a Non-Salesy Way)!
anti-sell.com/seo
@TurnDigi

16. Anti-Sell - the book!
Anti-Sell: Marketing, Lead
Generation & Networking Tips
for Freelancers Who Hate Sales
▪ Paperback | Kindle | Audiobook
▪ 4.8 out of 5 on Amazon UK
▪ Winner of 4 book awards
anti-sell.com/book
@TurnDigi

17. @steviephil
Thank you