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How to create and Organize your social media
Introduction
Organizing is quite hard. It requires effort and discipline. And organizing your social media posts may take
forever, especially that you need to concentrate on other aspects as engagement, analyzing and follow-ups.
A social media calendar is the perfect solution to such a hassle, and it ensures that you use your time wisely,
and work towards meeting your marketing goals. You’ll be able to see your plan for months and even for a
whole year including images, content, timing and more.
If you’re managing your social media business, you have to increase your ROI and run your accounts strategically.
The good news is, you can create your social media calendar in so many ways. Spreadsheet, Word document or
consider one of many social media management tools, and we love to use Stickyposts.
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How to create and Organize your social media
Why You Should Create Your Social Media Calendar?
Social media marketing requires hardworking and a lot of effort. You can’t just publish random posts,
if you want to go professional you need to think about everything you publish carefully, and make sure
that they work all together to achieve your predetermined strategic goals.
That’s why creating social media calendar has many benefits for your social media activities. It helps you
map time-sensitive content ahead of time and it serves as a system of record. But you also need to put
into consideration other concerns. You need to be where your audience is. Ideally, you want the people
who follow you on your social channels, to be the same types of people who would buy your product.
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How to create and Organize your social media
Determine What Types of Social Media
Content Will You Share:
You’ll need to study your social media channels audience to know what types of posts you should create.
Your content should correlate with your brand (product or service), relate to your audience and add value
to them.
We listed the main types of posts below for you:
1-Images.
2-Videos, including your own content, and live streaming.
3-Text.
4-Links to your own posts or website pages, or selected posts from other sites.
You’ll figure out that your audiences will favor some of these post types over others. And by checking the
analytics or insights provided by each of the leading social networks, you’ll know what types of posts your
audience prefers, are they clicking on the attached links or no? If they prefer live streaming over videos.
And if you’re using a social media management tool like Stickyposts, you’ll be able to get the analytics for
each social account so you can define your strength and weakness points.
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How to create and Organize your social media
Layout Your Social Media Content Calendar:
Now you need to look into the future, and plan how to operate your social accounts. You’ll need to find a
calendar that suites your activities and you may need to support it with a spreadsheet alongside it.
Or if you’re using Stickyposts you can use their form of Calendar View.
The idea is that you pre-write each of your posts in your Social Media Content Calendar before you transfer
the details into the actual post. Make sure that you enter the post data into the right columns for that day
and correspond it with the social network you're using on column A.
You’ll need to include images links, posting time and content in your calendar and spreadsheet then transfer
it to the desired platform. Unless if you’re using Stickyposts; you are creating it as you plan it and schedule it
for delivery at the right time.
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How to create and Organize your social media
Mastering Your Content:
To perfect your post content, there are a few specific points you should bear in mind when writing copy
for your posts:
•Make sure that you check your posts for correct spelling and grammar.
•Be crisp and clear in your writings. Stick to any character limits for your social media account, e.g.,
280 characters on Twitter.
•Deliver value to your audience. Create posts that other people will want to share. Avoid outrageous Ads.
•Use hashtags, especially on Twitter and Instagram, but don't overuse them.
•If you link to an external page in your posts, make sure that the content is relevant for your post. Avoid
connecting to generic pages.
•Add high quality visuals in your post, and commit to the platform standards.
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How to create and Organize your social media
Publish at the Best Times for Your Audience:
You need to think carefully about the times you schedule your posts. You want your audience to engage
and share your content. Consider where most of your audience is located, and make sure that you are
posting according to the correct time zone. If you’re using Stickyposts it’ll do it automatically for you!
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How to create and Organize your social media
What is Sticky Posts
Sticky Posts Features
1. Auto Scheduling Feature
2. Auto Reply Feature
3. Tracking Competitors & Influencers Feature
The cheapest & easiest system in the world for scheduling and publishing posts and blogs on all social media
platforms posts at the same time using Artificial Intelligent Technology available now in the Arabic version
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Sticky Posts Services
1. Manage Social Media platform in one place
2. Tracking Competitors & Influencers Feature
3. Control all activities automatically
4. Save Time & Money
5. Detail Reports and Statistics
6. Safety & Security
Sticky Posts Services For
1. Companies & Brands
2. E-Commerce Owners
3. Influencers, Bloggers &
Users4. NGO's & Governments
5. Advertising & Media Agencies
6. Freelancer & Job Seekers
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How to create and Organize your social media