1.
FOLLOW THE

2.
20202017
$2 BILLION $10 BILLION
GOOD
GROWTO

3.
WHEN LESS IS
MORE
INSTAGRAM LIKE RATE VS. FOLLOWERSHIP
10
8
6
4
2
0
FOLLOWER
RANGE
<1k 1k-10k 10k-100k 100k-1M 10M+1M-10M

4.
marketers believe that influ-
encer marketing campaigns
help them reach a more
targeted audience
of consumers rely on social
media as the most
Important source of infor-
mation when shopping
higher ROI through influencer
marketing than traditional
forms of marketing such as
TV, print and desktop ads
earned for every dollar
spent on influencer market-
ing by brands
TALK
ROIABOUT

5.
PEERS
average cost $180
per post to hire a
micro influencer
MICRO MACROVS
CELEBRITIES
average cost
$250,000 per
post to hire a
macro influencer
2.5%
lower
engagement
rate
10,000+
FOLLOWERS
1,000-10,000
FOLLOWERS
higher
engagement
rate

6.
ALL ABOUT THE ‘GRAM
99%
INSTAGRAM
70%
FACEBOOK
46%
SNAPCHAT
42%
TWITTER
37%
YOUTUBE
27%
PINTEREST
Where influencers are spending their time in 2018