WordPress Meetup Nairobi April 2020 - Michael Owour: The Business of WordPress

1. The Business of WordPress
Some insights into making a business of your
passion for technology

2. Today’s Agenda

A brief background

Problems you will face as a freelancer

Solutions to the problems you will face as a
freelancer

Who am I?

3. A Brief Background

The philosophy behind starting a small
business is pretty simple…
 Deliver value to clients
 Clients give you revenue in return for the value
 Your job as the business owner is to extract profit
from the revenue to reward yourself for the
investment and effort you have put in

4. The Real Problems

Low quality clients

Project slippage

Lack of recurring revenue
These 3 things will impact your profit and kill you
business!

5. Low Quality Clients

You end up becoming a commodity.

You have poor marketing.

You have poor positioning.

6. Project Slippage

Clients try to micro manage you.

Eats into your profit.

Destroys your confidence.

7. Lack of Recurring Revenue

You get stuck in the feast and famine cycle.

You end up saying “yes” too often.

You are not building an asset.

8. The Solutions

Dream clients.

Profitable projects.

A war chest of recurring revenue.

9. The Dream Client

They buy into my process.

I avoid wasting time.

They chase me.

10. The Profitable Project

I do what you do best.

High profit margins.

My confidence grows.

11. Recurring Revenue

I get predictable cash flow.

I have the freedom to say no.

I start to build real assets.

12. Remember

Account management is more than sending
emails.

Your real client is your client’s client.

If you protect your client from their silly ideas,
they’ll gladly pay you for their good ones.

13. Michael Owuor
@s3interdev
/TheRealMichaelOwuor
Solution Architect at Superior Software Solutions