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Building Your Storiad Book Marketing Campaign

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Getting your digital book marketing campaign up and running is quick and easy. And fun!

Publicado en: Tecnología
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Building Your Storiad Book Marketing Campaign

  1. 1. Building Your Digital Book Marketing Campaign A Step-by-Step Guide storiad.com @storiad © 2018Storiad, Inc.
  2. 2. 2 A Little Teamwork Goes a Long Way Let’s Build Your Digital Book Marketing Campaign Together The following is a step-by-step guide to building your digital book marketing campaign.
  3. 3. 3 Campaign Basics Getting Started Goal þ Enter basic information .Author Tasks þ Change account password þ Add profile pic, public email, social media links, etc. þ Answer “Interview questions” 5 Minutes Edit Profile Time Estimate: Questions?
  4. 4. 4 Launch Portfolio Planner Uploading Book Information Goal þ Upload book information as prompted by the system Author Tasks þ Cover art þ Book description þ Book specs þ Video assets þ Audio assets þ Various selling links þ Book excerpt þ Book reviews þ Other marketing assets Project Portfolio 15 Minutes Time Estimate: Questions?
  5. 5. 5 Launch Digital Press Kit Platform Organizing Your Marketing Assets Goals þ Customize digital press kit(s) þ Publish to Web Author Tasks þ System auto-populates press kit from Portfolio inputs þ Get familiar with press kit editing system þ Customize “look and feel” of the press kit þ Add additional marketing information, as needed þ Create additional press kits, as needed 30 + Minutes Time Estimate: Digital Press Kit Platform Questions?
  6. 6. 6 15 Minutes Time Estimate: Marketing Plan Wizard Goal þ Develop actionable, step-by- step marketing plan Author Tasks þ Launch Marketing Plan Wizard þ Select answers to five multiple choice questions þ Refine target audience parameters þ Review and finalize marketing plan Launch Marketing Plan Wizard Customizing the Marketing Plan Questions?
  7. 7. 7 30+ Minutes Time Estimate: Goal þ Develop book market research platform to identify target book audiences Author Tasks þ Search Storiad Book Market Research database þ Save contacts to series of lists Launch Book Market Research Platform Using the Storiad Contacts Database Research Platform Questions?
  8. 8. 8 30+ Minutes Time Estimate: Goal þ Customize messaging templates to correspond to saved contacts lists þ Start sending marketing messages Author Tasks þ Access preloaded messaging templates þ Customize templates, as needed þ Verify prepopulated contact information þ Review and finalize marketing messages þ Send messages Messaging Platform Launch Messaging Platform Customizing & Sending Marketing Messages Questions?
  9. 9. 9 5 Minutes Time Estimate: Goal þ Schedule first author video event Author Tasks þ Customize video event details þ Schedule event time and date þ Send event invitations via email and social media Video Event Platform Launch Video Platform Scheduling Author Video Events Questions?
  10. 10. 10 5 Minutes Time Estimate: Networking Platform Goal þ Connect with other authors from on the Storiad network þ Start Discussion Group Author Tasks þ Send networking invites þ Customize Discussion Group, as needed þ Invite contacts to join Discussion Group Launch Networking Platform Starting a Publishing Industry-oriented Network Questions?
  11. 11. 11 Campaign Dashboard You’re all set to go. Happy book marketing. Campaign Dashboard Managing Your Digital Book Marketing Campaign
  12. 12. Thank You

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