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A manifesto about the importance of sotrytelling in a new marketing environment.
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How storytelling can enhance digital projects
1.
2.
No one can
deny the importance of social network in our days.
3.
data proving its
relevance are all around the web.
4.
5.
The tools for
social network are growing faster and faster as well.
6.
Social Network has
changed marketing environment forever.
7.
8.
9.
10.
11.
12.
Lets talk about
stories?
13.
Stories are the
essence of human experience.
14.
Stories give us
context, and context help us to understand things.
15.
Stories inspire and
motivate people to action.
16.
and stories have
proven its value in all kinds of human activities.
17.
So the question
becomes on how to apply story concepts at the social media environment
18.
First of all,
you need to understand what stories your brand can attach to or tell.
19.
Then, you gotta
track conversations that are attached to your brand’s values.
20.
Finally, you must
find a way to make your brand fill the gap between stories that are being told and stories that you can tell.
21.
We believe there
are TWO WAYS that you can do it.
22.
1. Learning with
the guys from filmmaking 2. Learning with the guys from game design.
23.
1. Lessons from
filmmaking. • • •
24.
Coca-Cola have done
it beautifully
25.
And people reacted
to their story! • • • •
26.
Gatorade also got
a great story.
27.
And everyone enjoyed
so much! • • • • •
28.
In both examples,
we had:
29.
2. Lessons from
game design •
30.
31.
2. Lessons from
game design • • •
32.
PEPSI showed us
how to inspire stories.
33.
Responses were amazing!
• • • • •
34.
FIAT MIO invited
adventurers for a journey
35.
And people got
the cause. • • • •
36.
In both examples,
we had:
37.
Social network is
all about conversations. Storytelling is all about conversations.
38.
And every BRAND
has stories to tell.
39.
So you just
have to master the art of storytelling.
40.
What are you
waiting to inspire people to share your brandstories?
41.
Hands on and
let the adventure begins!
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