Presentation on "Organizational Communication" by Shabbir Akhtar (PGPM 10, Globsyn Business School - Global Campus) for the subject "Organizational Behavior"

1. Organizational Communication
(report)
Presented by – Shabbir Akhtar
(PGPM 10, Globsyn Business School – Global Campus)
Organizational Communication

2. Organizational Communication
Barriers
• Poor structure to the
communication
• A weak delivery
• The use of wrong medium
to deliver the
communication
• The use of jargons
• The message is delivered to
the wrong audience
• A distracting environment
Organizational Communication

3. Participating Companies
Participants: HR manager of the
company (1yr of experience in FMCG
industry and his first job as a MBA
Graduate) and the sales executive of
the company (total 6yrs of
experience in FMCG industry of Participant: Branch Manager of an
which 4yrs in the present outlet (a management graduate and
organization) 7 yrs experienced in service industry)
Organizational Communication

4. Methodologies
• Preparing the • Interviewing Executives
questionnaire: and Mid-level Managers
 Communication flow • Observing and
 Coordination/knowledge sharing
Evaluating the
 Communication barriers
 Accuracy responses
 Timeliness • Analysing the
 Media effectiveness Information and Data
Organizational Communication

5. Findings
MPS Food Products KFC India
Communication though the company holds the lines of communication are
Flow frequent town-hall meetings, the “open” all the way to the top
employees are not comfortable executives
sharing ideas to their managers
Coordination / different departments share most interdepartmental
Knowledge information with each other, but meetings are useful for
Sharing sometimes they are biased and obtaining the information
reflect their personal interest employees need to do their job
Communication there are too many the Company takes good care so
Barriers “gatekeepers” in the that the barriers of
organisation that hinders the communications can be avoided
flow of important information effectively
Organizational Communication

6. Findings
MPS Food Products KFC India
Accuracy communication from other most of the information passed
departments are not reliable down from the top-
management are not detailed
Timeliness often employees can not do important information about
their job because they don’t the organization are conveyed
have the information they need to the employees accurately
to complete it and timely
Media of all the medium of employees receive information
Effectiveness communications face-to-face about company news and
interaction is the most effective events via email, company
form in the organization intranet, their managers, and
town-hall meetings
Organizational Communication

7. Analysis
Though both the companies maintain a good communication flow in
their organization, there are some areas which still need attention
Organizational Communication

8. Recommendations
• Senior leaders should be
more visible
• Front-line managers and
supervisors should provide
regular performance
feedback
• The communication system
should provides timely
information and two-way
communication channels
Organizational Communication

9. Limitations
• All the answers and
responses from the
employees were not
unbiased
• The participants from the
companies were very few.
So the study got limited
• It was very difficult to study
the whole communication
structure of the
organization in a short
period of time
Organizational Communication

10. Thank you
Organizational Communication