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In 1997, Bilal Hashmat founded CureMD – a New York - based company – to provide IT solutions to the growing US healthcare market. The rst
company in the world to o er cloud - based services to the healthcare industry, CureMD today is one of the top-ranked healthcare IT providers in the
United States. Kubair A. Shirazee’s Ikonami Ltd. recently concluded an acquisition of its very successful suite of learning, competence, and
performance management products focussed on the UK healthcare industry by Radcli e Publishing Ltd., whose parent company, Electric Word plc,
a specialist information publisher focussed on the healthcare vertical. With the product installed in 410 hospital trusts of the National Health Service
(NHS), Ikonami Pakistan can pride itself on contribution to one of the largest healthcare providers in the world.



            Pakistan's Healthcare IT Industry - A Capability Pro le
Companies Pro led In This Brochure
           CUREMD                                             P1       AGA KHAN UNIVERSITY HOSPITAL                                                                                                                                                                                                                            P7
           IKONAMI                                            P1       INDUS HOSPITAL                                                                                                                                                                                                                                          P7
           KABOT INTERNATIONAL                                P5       SHAUKAT KHANUM CANCER HOSPITAL                                                                                                                                                                                                                          P7
           ITACK SOLUTIONS                                    P5
           SIS SERVICES                                       P5
           ELECTRONIC SOLUTIONS PAKISTAN (ESOLPK)             P5       OTHERS:
           SOFCOM                                             P6       PAKISTAN SOFTWARE EXPORT BOARD                                                                                                                                                                                                                             P7
           FOLIO 3                                            P6       NATIONAL ICT R&D FUND                                                                                                                                                                                                                                      P7
           CARE                                               P7       PAKISTAN SOFTWARE HOUSES ASSOCIATION                                                                                                                                                                                                                       P7
           NETSOL INC                                         P7       COMSATS INST. OF INFO. TECHNOLOGY (CIIT)                                                                                                                                                                                                                   P6
           MICRO INNOVATIONS                                  P7       SEECS - NUST                                                                                                                                                                                                                                               P6


     While CureMD and ikonami adopted the inside-out approach of
     creating products in Pakistan for the worldwide market, iTack            % GDP
                                                                                18
     Solutions’ Fahad chose to do the outside-in when he decided to                                                                                                                                              Diff.




                                                                                      16.0
     move back to Pakistan. iTack hopes to bring the high quality and           16                                                                                                                                                                                    Total expenditure on health

     functionality of the modern hospital information systems to the            14


     Pakistani and Middle Eastern market. iTack is not alone in this quest.     12




                                                                                                      11.2

                                                                                                               10.7



                                                                                                                                       10.5
                                                                                                                             10.5



                                                                                                                                                 10.4

                                                                                                                                                          10.2
     A number of Pakistani companies are making signi cant headway




                                                                                                                                                                      9.9

                                                                                                                                                                                    9.9

                                                                                                                                                                                               9.8

                                                                                                                                                                                                               9.7

                                                                                                                                                                                                                         9.7
                                                                                10




                                                                                                                                                                                                                                  9.4

                                                                                                                                                                                                                                           9.1

                                                                                                                                                                                                                                                     9.1

                                                                                                                                                                                                                                                             9.0

                                                                                                                                                                                                                                                                     9.0

                                                                                                                                                                                                                                                                            8.7

                                                                                                                                                                                                                                                                                      8.7
     in this direction, as the country's growing middle class demands a




                                                                                                                                                                                                                                                                                                       8.5

                                                                                                                                                                                                                                                                                                                   8.5

                                                                                                                                                                                                                                                                                                                            8.4

                                                                                                                                                                                                                                                                                                                                      8.1

                                                                                                                                                                                                                                                                                                                                              7.8
                                                                                8




                                                                                                                                                                                                                                                                                                                                                                7.3

                                                                                                                                                                                                                                                                                                                                                                          7.2

                                                                                                                                                                                                                                                                                                                                                                                       7.1

                                                                                                                                                                                                                                                                                                                                                                                                        7.0

                                                                                                                                                                                                                                                                                                                                                                                                                 6.9
     more responsive service, and hospitals seek to arrive in the age of




                                                                                                                                                                                                                                                                                                                                                                                                                         6.5

                                                                                                                                                                                                                                                                                                                                                                                                                                 6.0

                                                                                                                                                                                                                                                                                                                                                                                                                                          5.9
                                                                                6

     automation and eHealth. Companies such as Kabot International,
                                                                                4
     SiS Services, Electronic Solutions Pakistan (ESOLPK), Netsol, and
     Micro Innovations are developing a range of healthcare IT products,        2



     such as, Hospital Information Management Systems (HIMs),                   0




                                                                                                                                                                                                                         Greece
                                                                                                                                                                      Netherlands




                                                                                                                                                                                                                                                                                                                                                                          Luxembourg
                                                                                                      France




                                                                                                                                                                                    Portugal




                                                                                                                                                                                                                                                                                                                                                                                                                 Chile
                                                                                      United States




                                                                                                                             Austria




                                                                                                                                                          Belgium 1




                                                                                                                                                                                               New Zealand 1




                                                                                                                                                                                                                                                                                                                                              Slovak Republic
                                                                                                                                                                                                                                           Iceland




                                                                                                                                                                                                                                                                     OECD



                                                                                                                                                                                                                                                                                      United Kingdom
                                                                                                                                       Germany




                                                                                                                                                                                                               Denmark




                                                                                                                                                                                                                                                     Italy




                                                                                                                                                                                                                                                                                                       Australia




                                                                                                                                                                                                                                                                                                                                                                                                                                          Mexico
                                                                                                                                                 Canada




                                                                                                                                                                                                                                  Sweden




                                                                                                                                                                                                                                                             Spain



                                                                                                                                                                                                                                                                            Ireland




                                                                                                                                                                                                                                                                                                                   Norway

                                                                                                                                                                                                                                                                                                                            Finland

                                                                                                                                                                                                                                                                                                                                      Japan




                                                                                                                                                                                                                                                                                                                                                                                                        Poland
                                                                                                                                                                                                                                                                                                                                                                Hungary



                                                                                                                                                                                                                                                                                                                                                                                       Czech Republic




                                                                                                                                                                                                                                                                                                                                                                                                                         Korea

                                                                                                                                                                                                                                                                                                                                                                                                                                 Turkey
                                                                                                               Switzerland




     Electronic Health Records (EHR), healthcare management systems,
     billing and patient management systems, compliance systems,                           1. Current

     laboratory management systems, and pharmaceutical systems,
                                                                              Figure 1: Health expenditure as a share of GDP, 2008 (or latest year available)                                                                                                                                                                                                                                           (Source: OECD)
     etc. These companies are joined, on the user-side, by a number of
     hospitals that have developed their own systems to add to this mix          Clinical IT includes specialist clinical workstations, monitor-
     of frenzied development activity that has positioned Pakistan to            ing equipment, and decision-support systems, etc. Enterprise
     aim for a share of one of the most exciting, albeit well kept,              IT includes clinical data systems, and Electronic Medical
     opportunities of modern times.                                              Records (EMR) etc. Infrastructure IT includes hardware,
                                                                                 operating systems, network systems, and data centres, etc.
     Healthcare: A trillion dollar global opportunity                            Consulting includes business process re-engineering,
                                                                                 change management, and transformation, etc. As one goes
     Healthcare, globally, is more than a trillion dollar market. Analysis       away from the centre, the potential addressable market-size
     by OECD – the body representing the world’s 22 most developed               becomes larger, and the domain expertise needed to
     countries – estimated that the United States spent $7,538 per               approach the market becomes less specialised. A bigger
     person on health in 2008, well over double the $3,000 average of all        market, however, may not automatically translate into
     OECD countries.2 The United States leads the countries in terms of          greater opportunities for outsourced product development
     proportion of output dedicated to healthcare – at 16% of GDP –              or service delivery for specialist healthcare IT companies.
     followed by France, Switzerland, Austria, Germany, Canada, and
     Belgium (all above 10%) with the OECD average being 9.0% of GDP.            The future market growth in healthcare IT is expected to
     This expenditure has since exploded, leading to persistent calls, in        come from the tremendous demand for general applications,
     the United States, for instance, for fundamental healthcare reform,         which includes electronic medical records, computerized
     and an increasing pressure on US healthcare providers to stream-            physician order entry systems, and non-clinical systems.
     line processes, introduce automation and technology, practice               The fastest growing sub-segment is the EHRs
     evidence-based medicine, and introduce market-based reforms. In             where spending is particularly buoyed by the US market (EHR
     the United Kingdom, the National Health Service (NHS) is under              spending comprised 37% of global healthcare IT in 2008, and
     tremendous pressure to cut costs and increase e ciency.                     is destined to rise to 48% by 2015) as the US nancial stimulus
                                                                                 mandated by the American Recovery and Reinvestment Act
     Technology is the leading driver of healthcare spending                     (ARRA) 2009 is destined to drive IT spending through, among
                                                                                 others, spending $20 billion for the adoption of electronic
     While technology is a major driver of spending in the                       healthcare records.3
     healthcare industry, primarily as a means for improving
     e ectiveness, automation through the use of Information
     Technology (IT) is increasingly seen as a means to cut costs. There
     are a number of components of healthcare IT. Figure 2 divides
     healthcare spending into four di erent categories.
02
Consulting                                                                                First, a number of Pakistanis or individuals of Pakistani
               Infrastructure IT            IT in Healthcare = Infrastructure IT + Healthcare IT             descent living abroad have transferred their domain
                                                  Healthcare IT = Enterprise IT + Clinical IT
                   Enterprise IT                                                                             knowledge from more established markets abroad – such as
                    Clinical IT                    Consulting: Business Processing Re-Engineering (BPR),
                                                                                                             the United States and United Kingdom – back home.
                                                   Institutional Transformation, Change Management, etc.
                                                                                                             Customer references have gradually begun to build as well.
                                                   Infrastructure IT: IT Hardware, Operating Systems,        Second, a number of local health providers – large private
                                                   Netwroks, O ce Desktop, Outsourced infrastructure, etc.
                                                                                                             hospitals, hospital franchises, and even public and charity
                                                   Enterprise IT: Clinical Data Repositary, CPOE, EMR and
                                                   Departmental IT systems, etc.
                                                                                                             hospitals – have gradually built healthcare management
                                                                                                             systems from scratch in order to meet their particular needs,
                                                   Clinical IT: PACS, Workstations, Clinical Applications,
                                                   Decision Support, Monitoring related IT products,         leading to codi cation and di usion of domain knowledge
                                                   Other Medical Systems, etc.
                                                                                                             across the industry. Each of these factors has been instru-
                                                                                                             mental in the development of the domestic capability and
Figure 2: Breakdown of the Global IT in Healthcare Opportunity
                                                                                                             capacity to deliver globally-competitive products and
                                                  (Source: Philips Healthcare)                               services within a challenging domain. Table 1 summarises
However, despite the recent advances in IT investment,                                                       some of the leading players in Pakistan’s healthcare IT sector.
overall IT spending within the healthcare sector remains
considerably lower than other transaction-based industries.                                                                    (%) US Spending on IT Healthcare & other Services
A 2005 Frost and Sullivan report estimated that healthcare IT
spending in the US amounted to only 2.2% of the revenue as                                                                                                                                                    Financial Services
compared to 5.6% for business services, and 11.1% for                                                              15     (%) of revenue for IT
                                                                                                                                                                                                                       11.1




                                                                                                                                                                                      ConsumerTrade
 nancial services. The study also projected this number to




                                                                                                                                                Business Servicve
grow over subsequent years.4                                                                                       10




                                                                                                                                                                    Wholesale Trade




                                                                                                                                                                                                           Insurance
At about $88 billion5 a year, and growing faster (2.2%) than
the market average (0.5%), healthcare represents the
                                                                                                                         Healthcare
                                                                                                                                                                                      6.4
untapped “frontier” for IT adoption and investment that any
                                                                                                                                                5.6

                                                                                                                                       Retail
company – and country – can ill-a ord to ignore.
                                                                                                                                                                                                            8.1
                                                                                                                   5    2.2                                         6.4
Pakistan’s healthcare IT industry
                                                                                                                                      3.9
Pakistan’s IT companies have not overlooked the opportunity
a orded by greater IT penetration in the healthcare market.
Although a bit slow to start with, primarily because of the low
                                                                                                                   0
levels of healthcare IT spending at home, a couple of drivers
have resulted in a gradual development of signi cant and
                                                                                                             Figure 3: Intensity of IT spending in US industries
credible capability within the healthcare IT vertical.                                                                                                                                                (Source: Frost and Sullivan)


     COMPANIES                                                                                   SPECIALISATIONS

     CureMD                          Electronic hearth records; Enterprise practice management; Patient portals; Revenue cycle management

     ikonami                         Human capital management; Learning management system (LMS); Performance and competence management system; 360 degree feedback;
                                     Venue and bed management system

     Kabot International             Electronic health records; Chemotherapy management system; Practice management systems; Pharmacy inspection, monitoring, and
                                     compliance system; Billing and reporting system; VA User access management system

     SiS Services                    Hospital management system (HMS); Pharmacy management system
     iTack Solutions                 Hospital information management systems (HIMs) including patient records; Laboratory information management systems (LIMs); Clinic
                                     management systems
     Electronic Solutions            Hospital management information systems (HIMS); Doctors’ o ce automation system; E ciency measurement toolkits; Pharmacy automation
     Pakistan (ESOLPK)               and eCommerce systems
     NetSol Inc.                     Hospital information management systems (HIMS)
     Micro Innovations               Hospital information management systems (HIMS)
     The Shams Group                 Electronic document management and electronic health record (HER) system; Clinical informatics systems; Clinical decision support systems;
                                     Physicians’ dashboards; Pharmacy management systems
     Sofcom                          Quality management system for pharmaceutical industry; Human capital management systems
     Folio3                          Healthcare expert systems; patient data management
     CARE                            eHealth Systems
     Aga Khan University Hospital    Hospital information management systems (HIMS)
     Shaukat Khanum Cancer Hospital Hospital information management systems (HIMS)
     Indus Hospital                  Hospital information management systems (HIMS)
                                                                                                                                                                                                                                     03
Table 1: Pakistan's Leading Healthcare IT Companies                                                                                                                              (Source: Technomics' Compilation)
Bilal Hashmat serves on several US healthcare industry
                                                                        committees and was invited to give testimony to the US
                                                                        Government’s Certi cation / Adoption Work Group of HIT
                                                                        Standards Committee at the O ce of National Coordinator
                                                                        for Health IT.

                                                                        CureMD is not the only US company to have leveraged
                                                                        Pakistan’s high-quality and low-cost talent for setting up its
                                                                        R&D operations. While CureMD was in uenced to set up
                                                                        operations in Pakistan due to the a liations of its Pakistani –
                                                                        American founder, The Shams Group (TSG) is unique in that
                                                                        its founders are not of Pakistani origin, and yet they found
                                                                        Pakistan to be a fertile ground for talent necessary to support
                                                                        their R&D. TSG provides EHR, Health Information Systems
                                                                        (HIS), electronic document management and archiving
     Capitalising on the US rush for Electronic Health Records          systems, and reporting and business intelligence systems for
                                                                        over 400 hospitals across North America, Central and South
     CureMD is an award-winning provider of web-based all-in-           Asia. TSG has also won industry awards, such as the Top-100
     one healthcare solutions and accompanying services that            Healthcare Informatics (HCI) award, and a Tech Titan Fast 50
     empower care providers to improve the quality and value of         award.
     healthcare while opitimizing e ciency and pro tability. In
     2003, CureMD established a captive R&D facility in Lahore,         A niche market strategy in action
     Pakistan and embarked upon developing a suite of products
     for the US healthcare market that were designed and                While CureMD has ourished in the private provider-
     conceived by its domain experts, software architects, and          dominated US market based, partially, on the strength of its
     designers in the US. In the initial days of the company’s devel-   R&D operation in Lahore, ikonami has performed a similar
     opment, Bilal Hashmat, CureMD’s CIO, and his team of usabil-       feat in the United Kingdom in the vastly di erent culture of
     ity researchers spent a lot of time between the US and             the public sector-driven universal healthcare at the National
     Pakistan as they developed and re ned the company’s award          Health Service (NHS).
     winning products. On the whole, about 30% or more of the
     product development work took place in Pakistan.                   ikonami Technologies was founded in 2005 as a captive R&D
                                                                        operation of Ikonami Ltd. UK, specialising in specialist human
     Over the years, CureMD has become one of the leading IT            capital management software for the healthcare vertical.
     service providers to the US healthcare industry, with a            With its software servicing more than 1.2m people across 410
     number of its EMR/EHR modules winning awards and                   NHS Trusts, ikonami is a signi cant niche player in the UK
     notable mentions, and ranked amongst industry leaders.             healthcare market, and the company behind successful
     Black Book Rankings by industry market research rm Brown           Knowledge and Skills Framework (e-KSF) that is at the heart
     – Wilson ranked CureMD as one of the top-4 EMR vendors in          of the largest program ever undertaken at the NHS. Ikonami
     the US based on physician satisfaction6. The results were          product platforms encompass the entire range of human
     based on a four-month-long survey comprising 30,000                capital management, compliance, and professional
     healthcare professionals, physician practice administrators,       development sub-functions across an organisation as
     and hospital leaders in the healthcare IT arena.                   complex as the NHS: AT-Work™ is a competency and appraisal
                                                                        system that can be integrated with any payroll system,
     CureMD was also one of only 28 vendors across the US               enabling appraisals to be linked with pay; AT-Learning™ is a
     certi ed by the Centre for Medicare and Medicaid Services          web-based enterprise-level Learning Management System
     (CMS) in 2011 for its EHR solution, allowing it to tap into the    (LMS), that has taken the NHS’ learning management space
     multi-billion dollar federal healthcare market.7                   by storm; AT-Feedback™ is a web-based tool that automates
                                                                        the entire 3600 feedback; AT-Venues™ is an event, venue and
     More recently, CureMD also launched a Discreet Reportable          bed management system; and AT-Performance™ is a perfor-
     Transcription (DRT), enabled EMR solution that allows              mance management tool designed to store and manage
     physicians to call a toll-free number and dictate their ndings     competence, behavioural and service objectives for the sta .
     and clinical assessments in their own words, thus saving           In addition to product development, ikonami Technologies
     precious time and costs within the healthcare system.8             also provides product deployment and support services to its
                                                                        parent company.
         ”CureMD consistently ranked among the top-10
         highest-ranked EMR rms, including single and
         multi-physician internal medicine environments…” –
         Doug Brown, Managing Director, Brown – Wilson

     CureMD has won a number of di erent innovation awards,
     including the Asia Paci c Information Technology Alliance’s
     APICTA Award for e-Health applications and MedTech
     Journal’s Innovation Award. CureMD has sought to play an
     increasingly active part in health policy debates around
04   adoption of IT in the US, thus shaping, rather than merely
     reacting to, changes in the healthcare IT market place.            (Photo Credits: Siemens)
ikonami Ltd was recently, acquired by Electric Word plc (AIM:      work ow for Vista-associated HR functions, and
ELE), the specialist information publisher with complemen-         “PharmaKomply” enables VA facilities to manage their Joint
tary interests in the healthcare vertical. ikonami will be         Commission conformance requirements for medication
rebranded as Radcli e Solutions – alongside Electric Word          management. Kabot’s approach to product development
other recent acquisition, Radcli e Publishing, which primarily     has been clever, albeit with its own challenges. “The VA brand
focuses on professional development books, journals and            does sell and establishes a comfort level for our clients”, says
training in primary healthcare.9 Kubair A. Shirazee, the CEO of    Dr. Arif Toor, CEO of Kabot International. With a basic track
ikonami Technologies and one of the Directors of ikonami           record established after more than 25 deployments within
Ltd., sees this acquisition as a crucial in exion point for the    the US, Kabot has recently adopted the reseller model in
company, allowing it to use its successful track-record of         anticipation of rapid growth in the years to come.
product development within the healthcare vertical and
diversify its o erings. “It is a mark of acknowledgement of the
considerable success that ikonami has had with developing a
successful range of products for the healthcare vertical that
an international player has acquired our entire product
portfolio, with a view to using its much greater marketing
muscle to take it to the next level. This frees up ikonami to
pursue other exciting opportunities, while bene ting from
the pro ts of its existing product-line,” says Kubair Shirazee.
ikonami Technologies – the Pakistani operation – will
continue to provide product development and support to
the new entity, while venturing into new areas.

Health and hospital information management systems
                                                                   iTack Solutions has developed a complete range of products
Health information management systems form the core of             to meet the needs of information management and
the healthcare IT and automation movement. A number of             integration across the healthcare value chain. For example,
healthcare IT companies have particularly targeted this            i-Care is a web-based suite of products encompassing an
opportunity.                                                       end-to-end hospital management information system cover-
                                                                   ing all departmental needs. iClinic is specially designed for
                                                                   the clinics and iLabs for laboratories and diagnostic centres.
                                                                   “The ultimate objective for iTack’s product suite,” says Fahad
                                                                   Mohiyuddin, the CEO of iTack Solutions, “is to create the tools
                                                                   necessary for a ‘paperless’ hospital.”

                                                                   From a market standpoint, iTack is seeking to go against the
                                                                   tide of creating products for the developed world. iTack seeks
                                                                   to bring the developed world's healthcare standards and
                                                                   automation to the emerging markets and developing
                                                                   countries in the Middle East and Asia. The company has
                                                                   recently made inroads into the Pakistani market and a couple
                                                                   of deployments in the Middle East are also on the way.

                                                                   Other companies with a variety of healthcare IT products and
                                                                   services include Solultions in Software Services (SiS Services
                                                                   with a hospital management system and a pharmacy
Kabot International (also Kabot Systems) is a key player in this   management software product and Electronic Solutions
market. It began developing its product suite in 2005 by           Pakistan (ESOLPK) primarily works on a service model, and
leveraging the release of US Veteran A airs’ legacy software –     has delivered a range of web and Windows-based healthcare
Vista ® –under the Freedom of Information Act (FOIA). Vista –      automation tools such as my MDCentral – an all-in-one
operated by 180,000 healthcare professionals across 170 VA         doctors’ o ce Automation tool – and Dr-SIR – a research-
hospitals – is considered as a Gold Standard by the US             based expert system for e ciency improvement in hospitals,
Government. Kabot’s biggest achievement was to adapt this          in addition to a number of bespoke portals, e-learning
platform for commercial use, especially for Ambulatory             platforms, and e-commerce systems, among others.
Clinics and Physician O ces. Rebranded as Vista++, the EMR
product also contains several key modules such as Practice             "Ikonami has an excellent reputation for its software
Manager, Chemotherapy Manager, Pathology, and Billing.                 within the NHS, a strong market position, and an
Kabot is one of the rst 50 companies to get this product               outstanding opportunity to grow in a fast-changing
certi ed for the O ce of National Coordinator of Health IT             environment,       in   which     e ective     people
(ONC) “meaningful use” certi cation 2011/2012, necessary to            management, training and compliance will be
take advantage of CMS incentives for HIT adoption.                     increasingly important within the new health service
                                                                       structures…this acquisition gives us an excellent
Building upon its expertise to re-engineer the VA platform,            platform for future organic growth in the healthcare
Kabot has launched a number of new products. “SenVis                   sector, and allows us to extend the Radcli e brand so
Studio” enables the user to easily navigate Vista’s                    soon after we acquired it.” – Julian Turner, CEO,              05
complex technical architecture. “Mynapin” automates                    Electric Word plc.
New emerging niche markets                                                                    Folio3 recently launched the Smart Path Platform for
                                                                                                   Diagnosis One, a US client. Smart Path consists of an expert
     Companies have also gone further down the value-chain                                         system designed to enable doctors to make better diagnoses
     within the pharmaceutical and diagnostics industry. Sofcom,                                   – as well as a public health surveillance system funded by the
     for example, has developed a process information                                              centre for Diseases Control (CDC) in the US. The latter was
     management system and laboratory management system                                            deployed in Pakistan, and can be deployed for use by other
     for the pharmaceutical industry. Spectrum is a web-based                                      public health agencies.
     FDA 21 CFR Part 11-compliant total quality management tool
     designed to ensure consistent product and process quality,                                    Folio3 has also developed mobile applications for customers
     resource optimization, and compliance to cGMP. According                                      such as Myomo, a MIT spino that produces robotic devices
     to the FDA, Process Analytical Technology (PAT) o ers                                         that help stroke patients recover limb usage. Folio3's
     considerable cost-savings, and has been hailed by the                                         smartphone app acts as a remote control for the robotic arm,
     industry as the most radical change in pharmaceutical                                         and gathers patient progress data that can be reviewed by
     manufacturing over the last 30 years. Sofcom’s clients include                                therapists on the other side of the world. e-Health is certainly
     GlaxoSmithKline (GSK), P zer, Merck, Bristol-Myers Squibb,                                    a growing area where Pakistan is seeking to develop capacity.
     Parke Davis, and BASF, among others.                                                          The COMSATS Institute of Information Technology (CIIT) is
                                                                                                   seeking to become a leader in bioinformatics. An
     Folio3 is a fast growing software services outsourcing                                        inter-departmental health informatics research group has
     company in Pakistan that was part of the All-World Fast                                       been set up to focus on telemedicine, e-Health, and mobile
     Growth Pakistan-25 2010 List. Folio3 specialises in mobile,                                   health technology, among others. The School of Electrical
     entertainment, and social media platforms, among others. It                                   Engineering and Computer Sciences (SEECS) at the National
     has also developed capability within the e-Health space.                                      University of Sciences and Technology (NUST) has also


           Pharmacy Medication Safety                         Physician Clinical Practice                                          Clinical Documentation


          Medication       Outpatient                          Physician                                          Ambulatory         Patient           I&O
                                             eMAR                                Results           Order                                                            Flowsheets
          Order Entry     Prescriptions                         Order                                               Practice       Assessment       Vital Sings
                                                                                 Review            Sets
                                                                 Entry                                            Management


                                          Substitution/
           Dosing          Formulary                                           Rounding/          Patient            Patient
                                             Cost            Provider                                                                Kardex          Task Lists     Care Plans
         Management       Management                                           Work ow            History/          Locator/
                                          Management      Documentation
                                                                                 Tools         Problem Lists      Patient Lists


                                           Access to
                               Drug                                                                                                  Non-MD           Patient      Interfaces to
           Barcoding                         Drug
                           Interactions                                         Pathways         Protocols                            Orders         Education       Monitors
                                           Database



                                                                                                                                   Critical Care    Non-MD
              Robot         Pharmacy       Automated
                                                                                                                                    Specialty    Evidence Based
            Interface        Robot         Dispensing         Core Information Management                                         Documentation Documentation

                                                                                   User Interface/Portal

                                                                                                                                   Enterprise Patient Access
           Department/Support Services                                     Data Aggregation and Reporting Tools

                                                                                                                                   Admission/       Enterprise       Eligibility
              Lab           Radiology      Cardiology       Enterprise          Clinical                           Common          Registration     Scheduling      Veri cation
                                                                                                  Research
                                                          Master Person          Data                               Medical
                                                                                                 Repository
                                                           Index (MPI)         Repository                         Vocabularies

                                                                                                                                                                    Technical
                                                                                                                   Standard        Request for      Consumer
                           Emergency                                            Decision                                                                             Denial
           Pathology                        Surgery          Order                                 Rules             CDM/         Authorization       Portal
                           Department                                           Support                                                                            Management
                                                          Management                              Engine           Master File
                                                                               Repository


                             Other                              Security       Integration       Response             PDA           Health Information Management
                                            Medical
          Blood Bank      Departmental                           Tools            Tools            Time             Support
                                            Imaging
                            Systems
                                                                                                                                                                     Coding
                                                                                                                                     Coding         Abstracting
                                                                                                                                                                     Support
                                                                               Document          Document
                                                                                Imaging           Imaging
          Care Management                                                        Single            Batch
                                                                                                                                      Chart
                            Initial &                                                                                                                 Chart         Electronic
                                           Discharge                                                                                Tracking/
         Authorization     Concurrent                                                                                                               Completion      Signature
                                           Planning                                                                                Management
                             Review
                                                              Clinical Decision Support

           Clinical           Payer        InterQual                                                              Comparative       Release of      Printing the    Work ow
           Denial         Communication   Support for           Data            Severity           Report                          Information          EMR          Tools
                                                                                                                   Database
         Management         and Notes         LOC             Warehouse        Adjustment          Writer
                                                                                                                    Access


                                                                                                                                                      MRN
                                                                                                                                  Transcription/
           Pathways        Post Acute       Disease        Outsomes            Resource           Provider                                         Management
                                                                                                                  Credentialing     Dictation
             (LOS)         Placement      Management      Measurement          Utilization        Pro ling                                          and Merge



        Phillips Medical Systems
06
     Figure 4: A Taxonomy of Healthcare IT system functions                                                                       (Source: Cap Gemini / Philips Healthcare, 2004)
established critical competence within healthcare quality                                                  Shaukat Khanum Memorial Trust (SKMT) Hospital and
 certi cation. Through a project funded by the National ICT                                                 Research Centre in Lahore, and a number of government,
 R&D Fund, SEECS implemented a Health Level 7 (HL7) based                                                   military (CMH), and semi-private hospitals such as Fauji
 open source solution for e-Health applications, and has                                                    Foundation Hospitals have jumped onto the automation
 developed HL7 certi cation capability.                                                                     bandwagon.

 The National ICT R&D Fund has also funded other capability                                                 As these hospitals have moved towards creating automated
 development projects in the e-Health area, namely, a
                                                                                                            – even paperless – environments, they have also sought to
 tele-surgical training robot and simulator, and a remote
                                                                                                            develop and market these capabilities elsewhere. The Aga
 patient monitoring system. The results of these projects,
                                                                                                            Khan Hospital’s IS department has signed a 20-year contract
 although preliminary, point towards a growing interest and
 expertise in Pakistan.                                                                                     with a French children’s health institute in Kabul,
                                                                                                            Afghanistan, to deploy and maintain its system in their
 Center for Advanced Research in Engineering (CARE) has                                                     facility. It has also been able to leverage the Aga Khan
 developed a geographically distributed ECG machine that is                                                 Network’s global relationships to deploy their systems
 capable of diagnosis and monitoring of remotely located                                                    elsewhere. The SKMT has worked with several other hospitals
 patients of severe arrythmic abnormalities and other condi-                                                in and around Lahore to develop or deploy its HIMS at these
 tions. This infrastructure would enable patients in rural areas                                            facilities. It has also recently entered into a joint venture with
 who would not have survived or would be misdiagnosed                                                       NetSol Technologies to productise and further develop their
 because of lack of availability of expert cardiologists to be                                              HIMS. Netsol’s HMIS has been deployed in 3 hospitals,
 seen and monitored in real-time. These machines have high                                                  namely, Social Security Hospitals, the National Institute of
 resolution signal acquisition, real time data storage, and                                                 Heart Diseases (NIHD), and Maroof International. Indus
 patient database management and can communicate with a                                                     Hospital is also engaged in licensing discussions with other
 Cardiac Control Centre at an urban hospital in real time over
                                                                                                            charity hospitals. Another company–Micro Innovations–has
 cellular mobile networks, dialup connections, or satellite
                                                                                                            worked with Civil Hospital and Capital Development
 connections, whichever is conveniently available. The project
                                                                                                            Authority (CDA) Hospital to develop an open-source based
 also aims to machine diagnose (without human involvement)
 arrhythmia and other life threatening heart disease. The                                                   hospital management system.
 project is funded through a grant by National ICT R&D Fund.
                                                                                                            These conversations, and collaborations, point towards a
 Building upon a wealth of domestic experience                                                              healthy demand for automation within the healthcare sector
                                                                                                            in Pakistan, and the desire to leverage the experience gained
 While a number of Pakistani companies look towards the                                                     within the in-house operations of these hospitals, and
 developed world for markets, there has been a fast-growing                                                 productise these for the commercial market. Pakistan
 wealth of domestic experience with hospital management                                                     Software Export Board (PSEB) and Pakistan Software Houses
 systems, as Pakistan’s healthcare system prepares itself for                                               Association of the IT and ITES companies (P@SHA) are
 greater levels of automation and e ciency.                                                                 working with the industry to further this emerging capability
                                                                                                            within Pakistan’s IT industry. Together, these, and many more
 A number of Pakistani hospitals – starting with Aga Khan                                                   companies, are powering the global healthcare industry.
 University Hospital (AKUH) and Indus Hospital in Karachi,

       HEALTHCARE IT STANDARD                                                                DESCRIPTION

       HL7                                              • Messaging standards involved in order entries, scheduling appointments, tests, admittance/discharge and transfer of patients.
                                                        • Vocabulary standards for demographic information, units of measurement immunizations and clinical encounters.
                                                        • Clinical document architecture standards for text-based reports.
       NCPDP Scripts                                    National Council for Prescription Drug Program provides standards for ordering drugs from retail pharmacies. Proposed in February 2005
                                                        that NCPDP Scripts will be the adopted standard used by all medicare providers.
       IEEE 1073                                        The Institute of Electrical and Electronics Engineers 1073 provide standards for healthcare providers to plug medical devices into
                                                        computer systems, and allow monitoring from ICU and tele-health services.
       LOINC                                            Laboratory Logical Observation Identi er Name Codes utilised to standardise the electronic exchange of laboratory results.
       DICOM                                            Digital Imaging Communications in Medicine provides standards that enable both the retrieval and transfer of images and diagnostic
                                                        information from medical devices and sta work stations.
       SNOMED-CT                                        Systematized Nomenclature Medical Clinical Terms for laboratory results, non-laboratory interventions and procedures, anatomy,
                                                        diagnosis and nursing.

       HIPAA                                            Transaction and code sets for electronic exchange of health related information for billing and administration.

       Federal Terminologies                            • FDA name and codes for ingredients, manufactured dosage forms, drug products.
                                                        • National Library of Medicine’s RxNORM for describing clinical drugs.
                                                        • VA National Drug File Reference Terminology for specified drug classification.

       HUGN                                             The Human Gene Nomenclature for exchanging information regarding the role of genes in biomedical research.

       EPA Substance Abuse Registry System              Environmental Protection Agency’s Substance Registry System for non-medicinal chemicals of
                                                        importance to healthcare.
Table-2: A Proliferation of Standards – Key Healthcare IT Standards in the US                                                                                                     (Source: IntellectUK)
                                                                                                                                                                                                          07
Pakistan Software Export Board (PSEB)
                      2nd Floor, Evacuee Trust Complex
                      Aga Khan Road, F-5
                      Islamabad, Pakistan

                      Telephone: +92 51 111-333-666 and +92 51 9204074
                      E-mail: mkt@pseb.org.pk

                      PSEB is the apex body created by the Government of Pakistan (GOP) within the Ministry of IT and Telecom
                      (MOITT) and charged with promoting Pakistan’s exports from IT and IT-enabled Services (ITeS) industry. PSEB
                      hosts and supports foreign delegations to conferences and events, match-makes and networks Pakistani
                      companies with foreign partners and clients, and supports international marketing and image-building
                      activities.

                      To learn more about Pakistan’s IT industry, please visit the Industry Portal at http://www.IT.org.pk


                      Pakistan Software Houses Association (P@SHA)
                      Suite 310, Business Centre
                      Block 6, PECHS
                      Karachi, Pakistan

                      Telephone: +92 21 3541 8121 and +92 21 3430 4796
                      Contact: Jehan Ara, President
                      E-mail: president@pasha.org.pk

                      P@SHA is the representative association for Pakistan’s IT and IT-enabled services industry. It is a platform for
                      promoting, protecting and developing the software industry in Pakistan. It provides a focal point of
                      representation to a variety of outside agencies, seeks to nd ways to tackle issues confronting member
                      companies, and provide advocacy for the advancement of Pakistan’s IT industry.

                      To learn more about Pakistan’s IT industry, please visit P@SHA website at http://www.pasha.org.pk


                      Technomics International Ltd
                      93 Century Court
                      Woking, GU21 6DR
                      United Kingdom

                      Telephone: +44 1483 901916
                      Fax: +44 1483 901925
                      Contact: fp@technomics-international.com

                      Brand Intellect ™ is a branding and image marketing service of Technomics Media that focuses on
                      strategic thought leadership to support “marketing of nations” and adoption of new and revolutionary
                      ideas.


    Disclaimer:
    This document is prepared by Technomics International’s Brand Intellect™ Service for Pakistan Software Export Board (PSEB). It
    provides factual assessment and “best judgement” analysis of an emerging, dynamic, and fast-changing industry. It is not intended
    as a sole means of advice for making investment decisions, and neither PSEB nor its consultant assumes any responsibility for the
    same.

    References:
1   http://www.investegate.co.uk/article.aspx?id=201104150700089830E
2   http://www.oecd.org/document/11/0,3746,en_21571361_44315115_45549771_1_1_1_1,00.html
3   http://www.businesswire.com/news/home/20091210005301/en/Research-Markets-Future-Healthcare-Market-2015-%E2%80%93
4   Intellect UK, 2005, United States IT Healthcare Market Analysis, by Frost and Sullivan, London
5   http://www.itjungle.com/tfh/tfh030209-story05.html
6   CureMD, 2011, http://www.curemd.com/news2011March04.htm
7   CureMD, 2011, http://www.curemd.com/news2011Jan.htm
8   CureMD, 2011, http://www.curemd.com/news2008Oct19.htm
9   http://www.investegate.co.uk/article.aspx?id=201104150700089830E
                                                                                                                                         08

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Powering Global Health: Pakistan's Healthcare IT Industry 2011

  • 1. In 1997, Bilal Hashmat founded CureMD – a New York - based company – to provide IT solutions to the growing US healthcare market. The rst company in the world to o er cloud - based services to the healthcare industry, CureMD today is one of the top-ranked healthcare IT providers in the United States. Kubair A. Shirazee’s Ikonami Ltd. recently concluded an acquisition of its very successful suite of learning, competence, and performance management products focussed on the UK healthcare industry by Radcli e Publishing Ltd., whose parent company, Electric Word plc, a specialist information publisher focussed on the healthcare vertical. With the product installed in 410 hospital trusts of the National Health Service (NHS), Ikonami Pakistan can pride itself on contribution to one of the largest healthcare providers in the world. Pakistan's Healthcare IT Industry - A Capability Pro le
  • 2. Companies Pro led In This Brochure CUREMD P1 AGA KHAN UNIVERSITY HOSPITAL P7 IKONAMI P1 INDUS HOSPITAL P7 KABOT INTERNATIONAL P5 SHAUKAT KHANUM CANCER HOSPITAL P7 ITACK SOLUTIONS P5 SIS SERVICES P5 ELECTRONIC SOLUTIONS PAKISTAN (ESOLPK) P5 OTHERS: SOFCOM P6 PAKISTAN SOFTWARE EXPORT BOARD P7 FOLIO 3 P6 NATIONAL ICT R&D FUND P7 CARE P7 PAKISTAN SOFTWARE HOUSES ASSOCIATION P7 NETSOL INC P7 COMSATS INST. OF INFO. TECHNOLOGY (CIIT) P6 MICRO INNOVATIONS P7 SEECS - NUST P6 While CureMD and ikonami adopted the inside-out approach of creating products in Pakistan for the worldwide market, iTack % GDP 18 Solutions’ Fahad chose to do the outside-in when he decided to Diff. 16.0 move back to Pakistan. iTack hopes to bring the high quality and 16 Total expenditure on health functionality of the modern hospital information systems to the 14 Pakistani and Middle Eastern market. iTack is not alone in this quest. 12 11.2 10.7 10.5 10.5 10.4 10.2 A number of Pakistani companies are making signi cant headway 9.9 9.9 9.8 9.7 9.7 10 9.4 9.1 9.1 9.0 9.0 8.7 8.7 in this direction, as the country's growing middle class demands a 8.5 8.5 8.4 8.1 7.8 8 7.3 7.2 7.1 7.0 6.9 more responsive service, and hospitals seek to arrive in the age of 6.5 6.0 5.9 6 automation and eHealth. Companies such as Kabot International, 4 SiS Services, Electronic Solutions Pakistan (ESOLPK), Netsol, and Micro Innovations are developing a range of healthcare IT products, 2 such as, Hospital Information Management Systems (HIMs), 0 Greece Netherlands Luxembourg France Portugal Chile United States Austria Belgium 1 New Zealand 1 Slovak Republic Iceland OECD United Kingdom Germany Denmark Italy Australia Mexico Canada Sweden Spain Ireland Norway Finland Japan Poland Hungary Czech Republic Korea Turkey Switzerland Electronic Health Records (EHR), healthcare management systems, billing and patient management systems, compliance systems, 1. Current laboratory management systems, and pharmaceutical systems, Figure 1: Health expenditure as a share of GDP, 2008 (or latest year available) (Source: OECD) etc. These companies are joined, on the user-side, by a number of hospitals that have developed their own systems to add to this mix Clinical IT includes specialist clinical workstations, monitor- of frenzied development activity that has positioned Pakistan to ing equipment, and decision-support systems, etc. Enterprise aim for a share of one of the most exciting, albeit well kept, IT includes clinical data systems, and Electronic Medical opportunities of modern times. Records (EMR) etc. Infrastructure IT includes hardware, operating systems, network systems, and data centres, etc. Healthcare: A trillion dollar global opportunity Consulting includes business process re-engineering, change management, and transformation, etc. As one goes Healthcare, globally, is more than a trillion dollar market. Analysis away from the centre, the potential addressable market-size by OECD – the body representing the world’s 22 most developed becomes larger, and the domain expertise needed to countries – estimated that the United States spent $7,538 per approach the market becomes less specialised. A bigger person on health in 2008, well over double the $3,000 average of all market, however, may not automatically translate into OECD countries.2 The United States leads the countries in terms of greater opportunities for outsourced product development proportion of output dedicated to healthcare – at 16% of GDP – or service delivery for specialist healthcare IT companies. followed by France, Switzerland, Austria, Germany, Canada, and Belgium (all above 10%) with the OECD average being 9.0% of GDP. The future market growth in healthcare IT is expected to This expenditure has since exploded, leading to persistent calls, in come from the tremendous demand for general applications, the United States, for instance, for fundamental healthcare reform, which includes electronic medical records, computerized and an increasing pressure on US healthcare providers to stream- physician order entry systems, and non-clinical systems. line processes, introduce automation and technology, practice The fastest growing sub-segment is the EHRs evidence-based medicine, and introduce market-based reforms. In where spending is particularly buoyed by the US market (EHR the United Kingdom, the National Health Service (NHS) is under spending comprised 37% of global healthcare IT in 2008, and tremendous pressure to cut costs and increase e ciency. is destined to rise to 48% by 2015) as the US nancial stimulus mandated by the American Recovery and Reinvestment Act Technology is the leading driver of healthcare spending (ARRA) 2009 is destined to drive IT spending through, among others, spending $20 billion for the adoption of electronic While technology is a major driver of spending in the healthcare records.3 healthcare industry, primarily as a means for improving e ectiveness, automation through the use of Information Technology (IT) is increasingly seen as a means to cut costs. There are a number of components of healthcare IT. Figure 2 divides healthcare spending into four di erent categories. 02
  • 3. Consulting First, a number of Pakistanis or individuals of Pakistani Infrastructure IT IT in Healthcare = Infrastructure IT + Healthcare IT descent living abroad have transferred their domain Healthcare IT = Enterprise IT + Clinical IT Enterprise IT knowledge from more established markets abroad – such as Clinical IT Consulting: Business Processing Re-Engineering (BPR), the United States and United Kingdom – back home. Institutional Transformation, Change Management, etc. Customer references have gradually begun to build as well. Infrastructure IT: IT Hardware, Operating Systems, Second, a number of local health providers – large private Netwroks, O ce Desktop, Outsourced infrastructure, etc. hospitals, hospital franchises, and even public and charity Enterprise IT: Clinical Data Repositary, CPOE, EMR and Departmental IT systems, etc. hospitals – have gradually built healthcare management systems from scratch in order to meet their particular needs, Clinical IT: PACS, Workstations, Clinical Applications, Decision Support, Monitoring related IT products, leading to codi cation and di usion of domain knowledge Other Medical Systems, etc. across the industry. Each of these factors has been instru- mental in the development of the domestic capability and Figure 2: Breakdown of the Global IT in Healthcare Opportunity capacity to deliver globally-competitive products and (Source: Philips Healthcare) services within a challenging domain. Table 1 summarises However, despite the recent advances in IT investment, some of the leading players in Pakistan’s healthcare IT sector. overall IT spending within the healthcare sector remains considerably lower than other transaction-based industries. (%) US Spending on IT Healthcare & other Services A 2005 Frost and Sullivan report estimated that healthcare IT spending in the US amounted to only 2.2% of the revenue as Financial Services compared to 5.6% for business services, and 11.1% for 15 (%) of revenue for IT 11.1 ConsumerTrade nancial services. The study also projected this number to Business Servicve grow over subsequent years.4 10 Wholesale Trade Insurance At about $88 billion5 a year, and growing faster (2.2%) than the market average (0.5%), healthcare represents the Healthcare 6.4 untapped “frontier” for IT adoption and investment that any 5.6 Retail company – and country – can ill-a ord to ignore. 8.1 5 2.2 6.4 Pakistan’s healthcare IT industry 3.9 Pakistan’s IT companies have not overlooked the opportunity a orded by greater IT penetration in the healthcare market. Although a bit slow to start with, primarily because of the low 0 levels of healthcare IT spending at home, a couple of drivers have resulted in a gradual development of signi cant and Figure 3: Intensity of IT spending in US industries credible capability within the healthcare IT vertical. (Source: Frost and Sullivan) COMPANIES SPECIALISATIONS CureMD Electronic hearth records; Enterprise practice management; Patient portals; Revenue cycle management ikonami Human capital management; Learning management system (LMS); Performance and competence management system; 360 degree feedback; Venue and bed management system Kabot International Electronic health records; Chemotherapy management system; Practice management systems; Pharmacy inspection, monitoring, and compliance system; Billing and reporting system; VA User access management system SiS Services Hospital management system (HMS); Pharmacy management system iTack Solutions Hospital information management systems (HIMs) including patient records; Laboratory information management systems (LIMs); Clinic management systems Electronic Solutions Hospital management information systems (HIMS); Doctors’ o ce automation system; E ciency measurement toolkits; Pharmacy automation Pakistan (ESOLPK) and eCommerce systems NetSol Inc. Hospital information management systems (HIMS) Micro Innovations Hospital information management systems (HIMS) The Shams Group Electronic document management and electronic health record (HER) system; Clinical informatics systems; Clinical decision support systems; Physicians’ dashboards; Pharmacy management systems Sofcom Quality management system for pharmaceutical industry; Human capital management systems Folio3 Healthcare expert systems; patient data management CARE eHealth Systems Aga Khan University Hospital Hospital information management systems (HIMS) Shaukat Khanum Cancer Hospital Hospital information management systems (HIMS) Indus Hospital Hospital information management systems (HIMS) 03 Table 1: Pakistan's Leading Healthcare IT Companies (Source: Technomics' Compilation)
  • 4. Bilal Hashmat serves on several US healthcare industry committees and was invited to give testimony to the US Government’s Certi cation / Adoption Work Group of HIT Standards Committee at the O ce of National Coordinator for Health IT. CureMD is not the only US company to have leveraged Pakistan’s high-quality and low-cost talent for setting up its R&D operations. While CureMD was in uenced to set up operations in Pakistan due to the a liations of its Pakistani – American founder, The Shams Group (TSG) is unique in that its founders are not of Pakistani origin, and yet they found Pakistan to be a fertile ground for talent necessary to support their R&D. TSG provides EHR, Health Information Systems (HIS), electronic document management and archiving Capitalising on the US rush for Electronic Health Records systems, and reporting and business intelligence systems for over 400 hospitals across North America, Central and South CureMD is an award-winning provider of web-based all-in- Asia. TSG has also won industry awards, such as the Top-100 one healthcare solutions and accompanying services that Healthcare Informatics (HCI) award, and a Tech Titan Fast 50 empower care providers to improve the quality and value of award. healthcare while opitimizing e ciency and pro tability. In 2003, CureMD established a captive R&D facility in Lahore, A niche market strategy in action Pakistan and embarked upon developing a suite of products for the US healthcare market that were designed and While CureMD has ourished in the private provider- conceived by its domain experts, software architects, and dominated US market based, partially, on the strength of its designers in the US. In the initial days of the company’s devel- R&D operation in Lahore, ikonami has performed a similar opment, Bilal Hashmat, CureMD’s CIO, and his team of usabil- feat in the United Kingdom in the vastly di erent culture of ity researchers spent a lot of time between the US and the public sector-driven universal healthcare at the National Pakistan as they developed and re ned the company’s award Health Service (NHS). winning products. On the whole, about 30% or more of the product development work took place in Pakistan. ikonami Technologies was founded in 2005 as a captive R&D operation of Ikonami Ltd. UK, specialising in specialist human Over the years, CureMD has become one of the leading IT capital management software for the healthcare vertical. service providers to the US healthcare industry, with a With its software servicing more than 1.2m people across 410 number of its EMR/EHR modules winning awards and NHS Trusts, ikonami is a signi cant niche player in the UK notable mentions, and ranked amongst industry leaders. healthcare market, and the company behind successful Black Book Rankings by industry market research rm Brown Knowledge and Skills Framework (e-KSF) that is at the heart – Wilson ranked CureMD as one of the top-4 EMR vendors in of the largest program ever undertaken at the NHS. Ikonami the US based on physician satisfaction6. The results were product platforms encompass the entire range of human based on a four-month-long survey comprising 30,000 capital management, compliance, and professional healthcare professionals, physician practice administrators, development sub-functions across an organisation as and hospital leaders in the healthcare IT arena. complex as the NHS: AT-Work™ is a competency and appraisal system that can be integrated with any payroll system, CureMD was also one of only 28 vendors across the US enabling appraisals to be linked with pay; AT-Learning™ is a certi ed by the Centre for Medicare and Medicaid Services web-based enterprise-level Learning Management System (CMS) in 2011 for its EHR solution, allowing it to tap into the (LMS), that has taken the NHS’ learning management space multi-billion dollar federal healthcare market.7 by storm; AT-Feedback™ is a web-based tool that automates the entire 3600 feedback; AT-Venues™ is an event, venue and More recently, CureMD also launched a Discreet Reportable bed management system; and AT-Performance™ is a perfor- Transcription (DRT), enabled EMR solution that allows mance management tool designed to store and manage physicians to call a toll-free number and dictate their ndings competence, behavioural and service objectives for the sta . and clinical assessments in their own words, thus saving In addition to product development, ikonami Technologies precious time and costs within the healthcare system.8 also provides product deployment and support services to its parent company. ”CureMD consistently ranked among the top-10 highest-ranked EMR rms, including single and multi-physician internal medicine environments…” – Doug Brown, Managing Director, Brown – Wilson CureMD has won a number of di erent innovation awards, including the Asia Paci c Information Technology Alliance’s APICTA Award for e-Health applications and MedTech Journal’s Innovation Award. CureMD has sought to play an increasingly active part in health policy debates around 04 adoption of IT in the US, thus shaping, rather than merely reacting to, changes in the healthcare IT market place. (Photo Credits: Siemens)
  • 5. ikonami Ltd was recently, acquired by Electric Word plc (AIM: work ow for Vista-associated HR functions, and ELE), the specialist information publisher with complemen- “PharmaKomply” enables VA facilities to manage their Joint tary interests in the healthcare vertical. ikonami will be Commission conformance requirements for medication rebranded as Radcli e Solutions – alongside Electric Word management. Kabot’s approach to product development other recent acquisition, Radcli e Publishing, which primarily has been clever, albeit with its own challenges. “The VA brand focuses on professional development books, journals and does sell and establishes a comfort level for our clients”, says training in primary healthcare.9 Kubair A. Shirazee, the CEO of Dr. Arif Toor, CEO of Kabot International. With a basic track ikonami Technologies and one of the Directors of ikonami record established after more than 25 deployments within Ltd., sees this acquisition as a crucial in exion point for the the US, Kabot has recently adopted the reseller model in company, allowing it to use its successful track-record of anticipation of rapid growth in the years to come. product development within the healthcare vertical and diversify its o erings. “It is a mark of acknowledgement of the considerable success that ikonami has had with developing a successful range of products for the healthcare vertical that an international player has acquired our entire product portfolio, with a view to using its much greater marketing muscle to take it to the next level. This frees up ikonami to pursue other exciting opportunities, while bene ting from the pro ts of its existing product-line,” says Kubair Shirazee. ikonami Technologies – the Pakistani operation – will continue to provide product development and support to the new entity, while venturing into new areas. Health and hospital information management systems iTack Solutions has developed a complete range of products Health information management systems form the core of to meet the needs of information management and the healthcare IT and automation movement. A number of integration across the healthcare value chain. For example, healthcare IT companies have particularly targeted this i-Care is a web-based suite of products encompassing an opportunity. end-to-end hospital management information system cover- ing all departmental needs. iClinic is specially designed for the clinics and iLabs for laboratories and diagnostic centres. “The ultimate objective for iTack’s product suite,” says Fahad Mohiyuddin, the CEO of iTack Solutions, “is to create the tools necessary for a ‘paperless’ hospital.” From a market standpoint, iTack is seeking to go against the tide of creating products for the developed world. iTack seeks to bring the developed world's healthcare standards and automation to the emerging markets and developing countries in the Middle East and Asia. The company has recently made inroads into the Pakistani market and a couple of deployments in the Middle East are also on the way. Other companies with a variety of healthcare IT products and services include Solultions in Software Services (SiS Services with a hospital management system and a pharmacy Kabot International (also Kabot Systems) is a key player in this management software product and Electronic Solutions market. It began developing its product suite in 2005 by Pakistan (ESOLPK) primarily works on a service model, and leveraging the release of US Veteran A airs’ legacy software – has delivered a range of web and Windows-based healthcare Vista ® –under the Freedom of Information Act (FOIA). Vista – automation tools such as my MDCentral – an all-in-one operated by 180,000 healthcare professionals across 170 VA doctors’ o ce Automation tool – and Dr-SIR – a research- hospitals – is considered as a Gold Standard by the US based expert system for e ciency improvement in hospitals, Government. Kabot’s biggest achievement was to adapt this in addition to a number of bespoke portals, e-learning platform for commercial use, especially for Ambulatory platforms, and e-commerce systems, among others. Clinics and Physician O ces. Rebranded as Vista++, the EMR product also contains several key modules such as Practice "Ikonami has an excellent reputation for its software Manager, Chemotherapy Manager, Pathology, and Billing. within the NHS, a strong market position, and an Kabot is one of the rst 50 companies to get this product outstanding opportunity to grow in a fast-changing certi ed for the O ce of National Coordinator of Health IT environment, in which e ective people (ONC) “meaningful use” certi cation 2011/2012, necessary to management, training and compliance will be take advantage of CMS incentives for HIT adoption. increasingly important within the new health service structures…this acquisition gives us an excellent Building upon its expertise to re-engineer the VA platform, platform for future organic growth in the healthcare Kabot has launched a number of new products. “SenVis sector, and allows us to extend the Radcli e brand so Studio” enables the user to easily navigate Vista’s soon after we acquired it.” – Julian Turner, CEO, 05 complex technical architecture. “Mynapin” automates Electric Word plc.
  • 6. New emerging niche markets Folio3 recently launched the Smart Path Platform for Diagnosis One, a US client. Smart Path consists of an expert Companies have also gone further down the value-chain system designed to enable doctors to make better diagnoses within the pharmaceutical and diagnostics industry. Sofcom, – as well as a public health surveillance system funded by the for example, has developed a process information centre for Diseases Control (CDC) in the US. The latter was management system and laboratory management system deployed in Pakistan, and can be deployed for use by other for the pharmaceutical industry. Spectrum is a web-based public health agencies. FDA 21 CFR Part 11-compliant total quality management tool designed to ensure consistent product and process quality, Folio3 has also developed mobile applications for customers resource optimization, and compliance to cGMP. According such as Myomo, a MIT spino that produces robotic devices to the FDA, Process Analytical Technology (PAT) o ers that help stroke patients recover limb usage. Folio3's considerable cost-savings, and has been hailed by the smartphone app acts as a remote control for the robotic arm, industry as the most radical change in pharmaceutical and gathers patient progress data that can be reviewed by manufacturing over the last 30 years. Sofcom’s clients include therapists on the other side of the world. e-Health is certainly GlaxoSmithKline (GSK), P zer, Merck, Bristol-Myers Squibb, a growing area where Pakistan is seeking to develop capacity. Parke Davis, and BASF, among others. The COMSATS Institute of Information Technology (CIIT) is seeking to become a leader in bioinformatics. An Folio3 is a fast growing software services outsourcing inter-departmental health informatics research group has company in Pakistan that was part of the All-World Fast been set up to focus on telemedicine, e-Health, and mobile Growth Pakistan-25 2010 List. Folio3 specialises in mobile, health technology, among others. The School of Electrical entertainment, and social media platforms, among others. It Engineering and Computer Sciences (SEECS) at the National has also developed capability within the e-Health space. University of Sciences and Technology (NUST) has also Pharmacy Medication Safety Physician Clinical Practice Clinical Documentation Medication Outpatient Physician Ambulatory Patient I&O eMAR Results Order Flowsheets Order Entry Prescriptions Order Practice Assessment Vital Sings Review Sets Entry Management Substitution/ Dosing Formulary Rounding/ Patient Patient Cost Provider Kardex Task Lists Care Plans Management Management Work ow History/ Locator/ Management Documentation Tools Problem Lists Patient Lists Access to Drug Non-MD Patient Interfaces to Barcoding Drug Interactions Pathways Protocols Orders Education Monitors Database Critical Care Non-MD Robot Pharmacy Automated Specialty Evidence Based Interface Robot Dispensing Core Information Management Documentation Documentation User Interface/Portal Enterprise Patient Access Department/Support Services Data Aggregation and Reporting Tools Admission/ Enterprise Eligibility Lab Radiology Cardiology Enterprise Clinical Common Registration Scheduling Veri cation Research Master Person Data Medical Repository Index (MPI) Repository Vocabularies Technical Standard Request for Consumer Emergency Decision Denial Pathology Surgery Order Rules CDM/ Authorization Portal Department Support Management Management Engine Master File Repository Other Security Integration Response PDA Health Information Management Medical Blood Bank Departmental Tools Tools Time Support Imaging Systems Coding Coding Abstracting Support Document Document Imaging Imaging Care Management Single Batch Chart Initial & Chart Electronic Discharge Tracking/ Authorization Concurrent Completion Signature Planning Management Review Clinical Decision Support Clinical Payer InterQual Comparative Release of Printing the Work ow Denial Communication Support for Data Severity Report Information EMR Tools Database Management and Notes LOC Warehouse Adjustment Writer Access MRN Transcription/ Pathways Post Acute Disease Outsomes Resource Provider Management Credentialing Dictation (LOS) Placement Management Measurement Utilization Pro ling and Merge Phillips Medical Systems 06 Figure 4: A Taxonomy of Healthcare IT system functions (Source: Cap Gemini / Philips Healthcare, 2004)
  • 7. established critical competence within healthcare quality Shaukat Khanum Memorial Trust (SKMT) Hospital and certi cation. Through a project funded by the National ICT Research Centre in Lahore, and a number of government, R&D Fund, SEECS implemented a Health Level 7 (HL7) based military (CMH), and semi-private hospitals such as Fauji open source solution for e-Health applications, and has Foundation Hospitals have jumped onto the automation developed HL7 certi cation capability. bandwagon. The National ICT R&D Fund has also funded other capability As these hospitals have moved towards creating automated development projects in the e-Health area, namely, a – even paperless – environments, they have also sought to tele-surgical training robot and simulator, and a remote develop and market these capabilities elsewhere. The Aga patient monitoring system. The results of these projects, Khan Hospital’s IS department has signed a 20-year contract although preliminary, point towards a growing interest and expertise in Pakistan. with a French children’s health institute in Kabul, Afghanistan, to deploy and maintain its system in their Center for Advanced Research in Engineering (CARE) has facility. It has also been able to leverage the Aga Khan developed a geographically distributed ECG machine that is Network’s global relationships to deploy their systems capable of diagnosis and monitoring of remotely located elsewhere. The SKMT has worked with several other hospitals patients of severe arrythmic abnormalities and other condi- in and around Lahore to develop or deploy its HIMS at these tions. This infrastructure would enable patients in rural areas facilities. It has also recently entered into a joint venture with who would not have survived or would be misdiagnosed NetSol Technologies to productise and further develop their because of lack of availability of expert cardiologists to be HIMS. Netsol’s HMIS has been deployed in 3 hospitals, seen and monitored in real-time. These machines have high namely, Social Security Hospitals, the National Institute of resolution signal acquisition, real time data storage, and Heart Diseases (NIHD), and Maroof International. Indus patient database management and can communicate with a Hospital is also engaged in licensing discussions with other Cardiac Control Centre at an urban hospital in real time over charity hospitals. Another company–Micro Innovations–has cellular mobile networks, dialup connections, or satellite worked with Civil Hospital and Capital Development connections, whichever is conveniently available. The project Authority (CDA) Hospital to develop an open-source based also aims to machine diagnose (without human involvement) arrhythmia and other life threatening heart disease. The hospital management system. project is funded through a grant by National ICT R&D Fund. These conversations, and collaborations, point towards a Building upon a wealth of domestic experience healthy demand for automation within the healthcare sector in Pakistan, and the desire to leverage the experience gained While a number of Pakistani companies look towards the within the in-house operations of these hospitals, and developed world for markets, there has been a fast-growing productise these for the commercial market. Pakistan wealth of domestic experience with hospital management Software Export Board (PSEB) and Pakistan Software Houses systems, as Pakistan’s healthcare system prepares itself for Association of the IT and ITES companies (P@SHA) are greater levels of automation and e ciency. working with the industry to further this emerging capability within Pakistan’s IT industry. Together, these, and many more A number of Pakistani hospitals – starting with Aga Khan companies, are powering the global healthcare industry. University Hospital (AKUH) and Indus Hospital in Karachi, HEALTHCARE IT STANDARD DESCRIPTION HL7 • Messaging standards involved in order entries, scheduling appointments, tests, admittance/discharge and transfer of patients. • Vocabulary standards for demographic information, units of measurement immunizations and clinical encounters. • Clinical document architecture standards for text-based reports. NCPDP Scripts National Council for Prescription Drug Program provides standards for ordering drugs from retail pharmacies. Proposed in February 2005 that NCPDP Scripts will be the adopted standard used by all medicare providers. IEEE 1073 The Institute of Electrical and Electronics Engineers 1073 provide standards for healthcare providers to plug medical devices into computer systems, and allow monitoring from ICU and tele-health services. LOINC Laboratory Logical Observation Identi er Name Codes utilised to standardise the electronic exchange of laboratory results. DICOM Digital Imaging Communications in Medicine provides standards that enable both the retrieval and transfer of images and diagnostic information from medical devices and sta work stations. SNOMED-CT Systematized Nomenclature Medical Clinical Terms for laboratory results, non-laboratory interventions and procedures, anatomy, diagnosis and nursing. HIPAA Transaction and code sets for electronic exchange of health related information for billing and administration. Federal Terminologies • FDA name and codes for ingredients, manufactured dosage forms, drug products. • National Library of Medicine’s RxNORM for describing clinical drugs. • VA National Drug File Reference Terminology for specified drug classification. HUGN The Human Gene Nomenclature for exchanging information regarding the role of genes in biomedical research. EPA Substance Abuse Registry System Environmental Protection Agency’s Substance Registry System for non-medicinal chemicals of importance to healthcare. Table-2: A Proliferation of Standards – Key Healthcare IT Standards in the US (Source: IntellectUK) 07
  • 8. Pakistan Software Export Board (PSEB) 2nd Floor, Evacuee Trust Complex Aga Khan Road, F-5 Islamabad, Pakistan Telephone: +92 51 111-333-666 and +92 51 9204074 E-mail: mkt@pseb.org.pk PSEB is the apex body created by the Government of Pakistan (GOP) within the Ministry of IT and Telecom (MOITT) and charged with promoting Pakistan’s exports from IT and IT-enabled Services (ITeS) industry. PSEB hosts and supports foreign delegations to conferences and events, match-makes and networks Pakistani companies with foreign partners and clients, and supports international marketing and image-building activities. To learn more about Pakistan’s IT industry, please visit the Industry Portal at http://www.IT.org.pk Pakistan Software Houses Association (P@SHA) Suite 310, Business Centre Block 6, PECHS Karachi, Pakistan Telephone: +92 21 3541 8121 and +92 21 3430 4796 Contact: Jehan Ara, President E-mail: president@pasha.org.pk P@SHA is the representative association for Pakistan’s IT and IT-enabled services industry. It is a platform for promoting, protecting and developing the software industry in Pakistan. It provides a focal point of representation to a variety of outside agencies, seeks to nd ways to tackle issues confronting member companies, and provide advocacy for the advancement of Pakistan’s IT industry. To learn more about Pakistan’s IT industry, please visit P@SHA website at http://www.pasha.org.pk Technomics International Ltd 93 Century Court Woking, GU21 6DR United Kingdom Telephone: +44 1483 901916 Fax: +44 1483 901925 Contact: fp@technomics-international.com Brand Intellect ™ is a branding and image marketing service of Technomics Media that focuses on strategic thought leadership to support “marketing of nations” and adoption of new and revolutionary ideas. Disclaimer: This document is prepared by Technomics International’s Brand Intellect™ Service for Pakistan Software Export Board (PSEB). It provides factual assessment and “best judgement” analysis of an emerging, dynamic, and fast-changing industry. It is not intended as a sole means of advice for making investment decisions, and neither PSEB nor its consultant assumes any responsibility for the same. References: 1 http://www.investegate.co.uk/article.aspx?id=201104150700089830E 2 http://www.oecd.org/document/11/0,3746,en_21571361_44315115_45549771_1_1_1_1,00.html 3 http://www.businesswire.com/news/home/20091210005301/en/Research-Markets-Future-Healthcare-Market-2015-%E2%80%93 4 Intellect UK, 2005, United States IT Healthcare Market Analysis, by Frost and Sullivan, London 5 http://www.itjungle.com/tfh/tfh030209-story05.html 6 CureMD, 2011, http://www.curemd.com/news2011March04.htm 7 CureMD, 2011, http://www.curemd.com/news2011Jan.htm 8 CureMD, 2011, http://www.curemd.com/news2008Oct19.htm 9 http://www.investegate.co.uk/article.aspx?id=201104150700089830E 08