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What's the Value of a Facebook Like?

Measuring brand value has always been a challenge for marketers. Every marketer understands social media is an important piece of the marketing pie, but it is difficult to measure it's ROI. Now, using Facebook "likes" every company can compare its brand value to that of its competitors based on a scale that really matters: the love of Facebook fans, adjusted for company size. On this scale, developed by Booz & Company, some brands place unexpectedly high (Forever 21, Starbucks, Subway), and others (Amazon, Microsoft, Toyota) are surprisingly low. Watch the video to find out how you can use Facebook to measure brand value, or read the full article on strategy+business What's Your Company's Facebook LPM (Likes per Million)?