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#INBOUND14 
EVERYTHING YOU NEED TO 
KNOW FOR YOUR NEXT 
WEBSITE REDESIGN 
STEVE JAMES 
Partner, Stream Creative 
@steve_ja...
#INBOUND14
#INBOUND14 
Strategy
#INBOUND14 
Strategy 
1 Benchmark Your Current Metrics. 
2 Determine Your Goal. 
3 Define Your Brand. 
4 Define Your Buyer...
#INBOUND14
#INBOUND14
#INBOUND14
#INBOUND14 
Buyer Personas 
1 Large Cheese Producers 
2 Small Market/Boutique 
Grocery Stores 
3 End Consumer
#INBOUND14
#INBOUND14
#INBOUND14 
Takeaway 
Define & document at least 3 
customer types your company 
currently services.
#INBOUND14 
2 Plan
#INBOUND14 
Plan 
1 Define Your Team. 
2 Platform Considerations. 
3 Review and outline current assets. 
4 Outline Site Ar...
#INBOUND14
#INBOUND14
#INBOUND14
#INBOUND14 
Takeaway 
Plan. Purpose. Personalize.
#INBOUND14 
3 Design
#INBOUND14 
Design 
1 Website Creative Brief 
2 Wireframes 
3 Review Colors and Images 
4 Full Color Mock-ups
#INBOUND14
#INBOUND14
#INBOUND14
#INBOUND14
#INBOUND14 
Takeaway 
Simple, Purposeful and 
Responsive.
#INBOUND14 
4 Build
#INBOUND14 
Build 
1 Platform 
2 Templates 
3 Finalize Content 
4 Testing and Review
#INBOUND14
#INBOUND14
#INBOUND14
#INBOUND14
#INBOUND14
#INBOUND14
#INBOUND14 
Takeaway 
Find a platform that allows 
marketers to focus on marketing.
#INBOUND14 
5 Optimize
#INBOUND14 
Optimize 
1 Basics 
2 Shareability 
3 Analytics 
4 Keywords 
5 Redirects 
6 Mobile
#INBOUND14
#INBOUND14
#INBOUND14
#INBOUND14
#INBOUND14
#INBOUND14
#INBOUND14 
Takeaway 
Please do not forget your redirects!
#INBOUND14 
6 Launch
#INBOUND14 
Launch 
1 Prepare 
2 Checklist 
3 Announce 
4 Kick off content strategy
#INBOUND14
#INBOUND14
#INBOUND14 
Takeaway 
Manage expectations on 
launch day.
#INBOUND14 
7 Analyze
#INBOUND14 
Analyze 
1 Are pages indexed 
2 Post-launch checklist 
3 Benchmark metrics 
4 Kick off content strategy 
5 Upd...
#INBOUND14
#INBOUND14
#INBOUND14
#INBOUND14 
Takeaway 
Set Quarterly review times to see how 
your web site design is performing. 
Make frequent updates.
#INBOUND14 
QUESTIONS ?
#INBOUND14 
THANK YOU!
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EVERYTHING YOU NEED TO KNOW FOR YOUR NEXT WEBSITE REDESIGN - #Inbound 2014 HubSpot COS Deep Dive Session

Steve James (@steve_james_), Partner at Stream Creative
Presentation Slides from #Inbound2014.

HubSpot COS Deep Dive Session
Description: Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session, Steve James from HubSpot partner agency Stream Creative will walk through everything you need to know before you start your website redesign from preparing your content assets to integrating your buyer personas into the designs of your website. If you are planning a website redesign in the next year, don't miss out on this session.

EVERYTHING YOU NEED TO KNOW FOR YOUR NEXT WEBSITE REDESIGN - #Inbound 2014 HubSpot COS Deep Dive Session

  1. 1. #INBOUND14 EVERYTHING YOU NEED TO KNOW FOR YOUR NEXT WEBSITE REDESIGN STEVE JAMES Partner, Stream Creative @steve_james_
  2. 2. #INBOUND14
  3. 3. #INBOUND14 Strategy
  4. 4. #INBOUND14 Strategy 1 Benchmark Your Current Metrics. 2 Determine Your Goal. 3 Define Your Brand. 4 Define Your Buyer Persona.
  5. 5. #INBOUND14
  6. 6. #INBOUND14
  7. 7. #INBOUND14
  8. 8. #INBOUND14 Buyer Personas 1 Large Cheese Producers 2 Small Market/Boutique Grocery Stores 3 End Consumer
  9. 9. #INBOUND14
  10. 10. #INBOUND14
  11. 11. #INBOUND14 Takeaway Define & document at least 3 customer types your company currently services.
  12. 12. #INBOUND14 2 Plan
  13. 13. #INBOUND14 Plan 1 Define Your Team. 2 Platform Considerations. 3 Review and outline current assets. 4 Outline Site Architecture/Site Map. 5 Plan out your URL Mapping/301 Redirects. 6 Define Your Content Plan.
  14. 14. #INBOUND14
  15. 15. #INBOUND14
  16. 16. #INBOUND14
  17. 17. #INBOUND14 Takeaway Plan. Purpose. Personalize.
  18. 18. #INBOUND14 3 Design
  19. 19. #INBOUND14 Design 1 Website Creative Brief 2 Wireframes 3 Review Colors and Images 4 Full Color Mock-ups
  20. 20. #INBOUND14
  21. 21. #INBOUND14
  22. 22. #INBOUND14
  23. 23. #INBOUND14
  24. 24. #INBOUND14 Takeaway Simple, Purposeful and Responsive.
  25. 25. #INBOUND14 4 Build
  26. 26. #INBOUND14 Build 1 Platform 2 Templates 3 Finalize Content 4 Testing and Review
  27. 27. #INBOUND14
  28. 28. #INBOUND14
  29. 29. #INBOUND14
  30. 30. #INBOUND14
  31. 31. #INBOUND14
  32. 32. #INBOUND14
  33. 33. #INBOUND14 Takeaway Find a platform that allows marketers to focus on marketing.
  34. 34. #INBOUND14 5 Optimize
  35. 35. #INBOUND14 Optimize 1 Basics 2 Shareability 3 Analytics 4 Keywords 5 Redirects 6 Mobile
  36. 36. #INBOUND14
  37. 37. #INBOUND14
  38. 38. #INBOUND14
  39. 39. #INBOUND14
  40. 40. #INBOUND14
  41. 41. #INBOUND14
  42. 42. #INBOUND14 Takeaway Please do not forget your redirects!
  43. 43. #INBOUND14 6 Launch
  44. 44. #INBOUND14 Launch 1 Prepare 2 Checklist 3 Announce 4 Kick off content strategy
  45. 45. #INBOUND14
  46. 46. #INBOUND14
  47. 47. #INBOUND14 Takeaway Manage expectations on launch day.
  48. 48. #INBOUND14 7 Analyze
  49. 49. #INBOUND14 Analyze 1 Are pages indexed 2 Post-launch checklist 3 Benchmark metrics 4 Kick off content strategy 5 Update/test/measure
  50. 50. #INBOUND14
  51. 51. #INBOUND14
  52. 52. #INBOUND14
  53. 53. #INBOUND14 Takeaway Set Quarterly review times to see how your web site design is performing. Make frequent updates.
  54. 54. #INBOUND14 QUESTIONS ?
  55. 55. #INBOUND14 THANK YOU!

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