Digital and social media has greatly matured. 2016 will be a banner year for businesses big and small to take advantage of all of the opportunities available to reach your target. We asked some of the industries leading experts from marketing agencies such as Burrell Communications, Google, Standard Media Index, and more to share what would be big in 2016. Use these tips and WIN big! Presented by AdFam and SmartBrownVoices.com

1. 2016
DIGITAL/SOCIAL
TRENDS
Presented by AD FAM and
SmartBrownVoices.com
What'sComingandWhattoLookOutforin2016

2. @MRMIKESTREET
SMARTBROWNVOICES.COM
Make 2016 Matter
Digital and social media has greatly matured. 2016 will be a
banner year for businesses big and small to take advantage
of all of the opportunities available to reach your target. We
asked some of the industries leading experts from
marketing agencies such as Burrell Communications,
Google, Standard Media Index, and more to share what
would be big in 2016.
Use these tips and WIN big!

3. MANAGER, CLIENT ENGAGEMENT
AT STANDARD MEDIA INDEX
New York
Here’s why: 1) No shade to video,
but if we get back to basic
biology, there’s power in
retaining information when using
one sense over multiple, 2) Low
cost and low effort, 3)
Pandora/Spotify has maintained
listening habits and SoundCloud
is HUGE. 4) Growing
infrastructures to include more
Wi-Fi everywhere = more
opportunities to listen.
K A E I S H A O ' N E A L
G O B I G O N
P O D C A S T I N G

4. CONSULTANT, DIGITAL STRATEGY
BURRELL, FIT, DIGITAL FLASH
New York
Video across all channels is the ticket
to success. I reached over 2.1 million
people and got over 515,000 video
views on a 15 second video. So if you
are not doing video across all of your
channels you are missing an
opportunity to reach your customers.
Start small, test, and scale up from
there. You don't need to have a
Hollywood production budget to win
at video.
Advanced: Virtual Reality, 360 Video
#JUSTSHOOTIT
@ M R M I K E S T R E E T
V I D E O I S
E V E R Y T H I N G

5. CONSULTANT, DIGITAL STRATEGY
BURRELL
Chicago
In a marketplace where influential celebrities
shill products based on their outsized
personalities, inflated social media followings,
and market entire coffee table books based on
their #selfie game, the Selfie Economy is here to
stay. The ease in which consumers can now
concept, develop and post content which rivals
their favorite celebs in social media reach is now
engulfing an area that was once inhabited by
#spon #ads from celebutants like Kylie Jenner
and her social media super endorser sister Kim
Kardashian. A quick glance at even the most
moderately popular influencer profiles
(@Bretmanrock, @MrPhillWade,
@theblondesalad) shows a stream of their
curated lives, interspersed with content directly
representing their collaborations with lifestyle
advertisers. There will be a continued play from
brands to analyze social media to find passive
entrepreneurs with decent followings willing to
make money by doing what comes naturally to
them.
D E N I T R I A L E W I S
CUSTOMERS AS
CONTENT

6. CO-FOUNDER OF POINT AB CONSULTING,
ENTREPRENEUR IN RESIDENCE W/ GOOGLE
Durham, NC
Small business will begin to
leverage ad buying in Instagram
to drive more action + traction.
Instagram has made it easier to
purchase photo, video, and
carousel ads through the
Facebook Ads. Small businesses
that take the time to get their
demographic targeting correct
and are willing to spend a modest
ad budget can win.
T A L I B G R A V E S - M A N N S
INSTAGRAM ADS
FOR THE WIN

7. CREATIVE DIRECTOR AND FOUNDER OF
KMBA BLOG
Atlanta
The excitement of social media
lives in private groups.
Communities like Slack will
explode. Multicultural budgets
will again diminish. Despite
subcultures' dominance over
popular culture. Live video
streaming will have rapid growth.
Facebook, Blab, Periscope, are
leading the way. Twitter
cannibalize Periscope and offer
live streaming as well.
C R A I G B R I M M
D O N ' T S L A C K
O F F

8. MARKETING DIRECTOR FOR THE
ASSOCIATION OF NATIONAL ADVERTISERS’
New York
While it’s not being adopted as quickly as I’d
like, signs are there that it’s becoming critical
for marketers to understand contemporary
culture. Why? Because it’s not data that’s
important, it’s context. So whether you’re
looking at customer journeys or trying to
leveraging behavioral economics insights
—the study of how people make choices
—you’re working to place people in real
world contexts. And that means you need to
understand how they’re making meaning
and the forces that shape how they
perceive their options. That’s where
contemporary culture comes in.
R O B F I E L D S
C U L T U R E B E C O M E S
C R I T I C A L T O B U I L D I N G
B U S I N E S S E S A N D B R A N D S

9. VP/CREATIVE DIRECTOR,
CULTURE/COLLECTIVE
Atlanta
Snapchat isn't like Facebook or Instagram,
think of it as the new alternative to
television. With continuing diminishing
returns, marketers using Snapchat as an
organic social channel are realizing that it
isn't cost-effective. Brands should use it
differently — think appointment-watching,
awareness and buying eyeballs — not as
growing communities, editorial calendars
and real-time marketing. The language that
the “new TV” will use will be different. Its
perfect for brands that don't have big
budgets yet want to find creative ways to get
their content in front of millions of daily
users by building a following, first. While
there is a some overlap of tactics, the
common thread in building a Snapchat
following will be by promoting the content
across both traditional and social channels.
D E R R I C K W . R I V E R S
S N A P C H A T I S N ’ T J U S T S O C I A L
M E D I A — I T ’ S T H E N E W T V .
U S E I T A C C O R D I N G L Y .

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LEARN AT
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