Presentation Strictly Remarketing, more effective marketing for your site

1. STRICTLY REMARKETING
REALISE MORE RETURN ON YOUR ONLINE INVESTMENTS

2. Introduction
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
You have invested a lot of money on your website
You optimized the website for Google Search
You have a very expensive Adwords campaign running
Your follow up on leads cannot be faster.
But yet ……….

3. Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
95%-97% Of your site visitors leave your site
without buying, converting etc.
Does this mean they are not interested n you anymore?????

4. Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Partly this is true, but....
The majority has shown interest by visiting your site and
enquiring information
There are various reasons why they have not taken action
yet:
Not relevant now
No time now, but maybe later
The customer likes your offer, but wants to compare with other
offers
The customer would like to discuss with their partner, colleague etc.
Your client is however still HOT.

5. WHAT IS REMARKETING
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
By using remarketing, you can show your ads everywhere,
only to people who have visited your site but not have
bought anything yet. This way you stay top of mind at your
most potential customers at the lowest cost possible
Do you remember ads from this company?:

6. Your advantages
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Higher ROI on your site visitors
Higher ROI on your Google investments
Lower Adwords costs
Only targeting on Hot prospects
Low cost advertising on premium websites
Fully automatic optimization
Full service solution

7. Higher Results
Click rates up to 10 % (normal average 0,08%)
Conversion ratio to 4% ( normal average 1-2%)
Always Top of mind of your potential client
After sales transactions opportunities
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl

8. Remarketing Case:
Parkfly.nl ( airport parking)
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Visitor visits Parkfly website, but does not book yet .
Next visit is a weather website , e.g. www.weeronline.nl and
sees a Parkfly ad with an extra discount of € 5 if he/she books
now
Results:
Click through rate between 1-20%.
Raise in turnover after 1st month 10%.
Transaction amount 5% up.
Lower Google Adwords costs ( <40%).

9. Remarketing Case:
Parkfly.nl
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl

10. Remarketing Case :
Financial Lease
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Visitor visits Financial lease site.
Checks out a car.
Comes next on national news website
www.telegraaf.nl, sees an Ad with the same car and
one more suggestion from same price class.
Results:
Campaign still running, significant higher ctr,
higher number of contracts ( >+5%).

11. Sites where your ad can be shown
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Plus over 100.000
other websites

12. Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl

14. Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
ID = 12345= parkfly visitor
How : Step 1, cookie placement
1. Visitor
visits your
website
2. Strictly Digital
places cookie on
visitor’s computer

15. Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
4. ID = 12345= Parkfly visitor
How: Step 2 , Retargeting sitevisitor
2. Site asks
Strictly Digital for
an Ad
3. Check
cookiedirectory of
user
1. Visitor visits
(national)
website
5.User recognized
as Parkfly prospect
, so buy ad position
and place Parkfly
Ad

16. Strictly Digital is full service
You only pay one monthly all inclusive price and receive:
Complete bannerset production (once ) incl Facebook format
Campaignplanning
Campaign management and optimization
Weekly extensive report in your mailbox
Your own login with personal dashboard
You focus on your sales , we on your campaign
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl

17. Strictly Digital, Cost effective marketing
Prices Strictly Remarketing

18. Strictly Digital, Cost effective marketing
Pack
Pack
1.000
Pack
2.500
Pack
5.000
Pack
10.000
Pack
25.000
Unique visitors 1.000 2.500 5.000 10.000 25.000
Bannerset production 6 formats 6 formats 6 formats 6 formats 6 formats
Max. monthly impresssions 10.000 25.000 70.000 175.000 400.000
Campaign Management
Weekly report
User Login
Telephone support
Price per Month €180,- €395,- €750,- €1.475,- €3.750,-
Dynamic Banner €2.500,- €1.500,-
Extra bannerset €495,- €495,- €495,- €495,- €495,-

19. Our Clients
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl

20. When will you start
generating higher ROI on
your online investments?
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl

21. AIDA- salesmodel
• Advertising
• Mouth to mouth
• Mailing
Attention
• Sitevisit
• Information request
• Sales conversation
Interest
• RETARGETINGDesire
• Sale, conversionAction
• RETARGETINGLoyalty
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl