Presentation for Advertising. (Year 3 Term 2)

1. im·ag·i·na·tion (ĭ-māj'ə-nā'shən)
-noun
the power of the mind to form images,
especially of what is not
present to the
senses

3. the ad

5. Agency:
Blattner Brunner
Creative Directors:
Jay Giesen, Dave Kwasnick
Art Director & Copywriter:
Derek Julin
Photographer:
Tom Cwenar

6. childhood
simplicity
idea

7. A print ad with no ideas
becomes wallpaper.

8. is it a
good ad?

9. Keith Reinhard’s
R.O.I.

10. Dad
Mom
Son Daughter

11. Dad
Mom
Son Daughter

12. Good Ad Scorecard
Relevance
Originality
Dad
Mom
Impact
Son Daughter
Credibility

13. awards
vs.
effective

14. Good Ad Scorecard
In the modern world of business,
Relevance
it is useless to be a creative,
Originality
original thinker, unless you can
Impact
also sell what you create.
Credibility

15. simple
vs.
complex

16. Good Ad Scorecard
Relevance
The strongest ideas are
Originality
always the simplest.
Impact
Credibility

17. Good Ad Scorecard
Relevance
Jorg Dietzell’s
Credibility
Originality
Impact
Credibility

18. is it a
at
re
g
good ad?

19. im·ag·i·na·tion (ĭ-māj'ə-nā'shən)
-noun
the power of the mind to form images,
especially of what is not
present to the
senses

20. gift
or/and
advertising tool?

21. thanks.