1. Top Social Media Stats for 2013

2. Introduction
As a leading social promotions company, it is important for us to monitor and
stay up to date on the latest social trends, stats and engagement metrics
online.
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Since we are constantly keeping track internally of these metrics, we thought
other marketers could benefit from some of the data we have gathered for
social spending and stats on Facebook, Twitter, Pinterest, Youtube, Instagram
& other in 2013.
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If you have any additional info, updates or comments, please share.
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Cheers,
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Maura Rodgers
Founder, Strutta
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3. Social Spending
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4. Social Media is #1
Social Media is the # 1 activity on the web and the
Social Media thing we 1 activity on the web and the most
most common is the # do online.
common thing we do online.
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“Social
media carries more weight than ever. It’s clearly
not a fad, or a phase. It continues to grow as ever. It’s clearly
“Social media carries more weight than a habit,
and a fad, or a phase. It continues to grow as a habit,
not new platforms continue to appear and develop.”
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andCooper for Fast Company
new platforms continue to appear and develop.”
Beth
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Beth Cooper for Fast Company
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5. CMO Spend
•
8.4 percent of CMO overall budgets (4.7B this year) are spent
on social media, which will increase to 21.6 percent within the
next 5 years
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•
47% of marketers will increase their spend in 2014
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•
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CMOs are expected to spend more on technology than CIOs
in 2017

6. Breakdown of Social Spend
Facebook
YouTube
Twitter
Pinterest
Other
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7. Facebook Stats
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8. Facebook Users
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1.19 billion active users worldwide and counting
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53% female, 47% male
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189 million users on Facebook are mobile only
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Average time spent on site is 20 minutes per visit
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728M people log on to Facebook daily
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9. Brands on Facebook
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1M websites have integrated with Facebook
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80% of users prefer to connect with brands on Facebook
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51% of Facebook users are more likely to buy the products of
brands they follow online
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42% of marketers say FB is critical to their business
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Engagement is 120% higher for posts with photos
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57% of total SM budget
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10. Top Engaged Brands on Facebook
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11. # 1 Reason to Like Brands
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12. Twitter Stats
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13. Twitter Users
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554,750,000 active users worldwide
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53% female, 47% male
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73% between 15-25 years old
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73% mobile users
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460,000 new sign-ups each day
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400M tweets per day
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24% of users check their feed twice per day
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14. Brands on Twitter
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3M websites integrate with Twitter
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77% of top 100 companies are on Twitter
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33% of Twitter users follow a brand
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67% of Twitter users are more likely to buy from a brand they follow
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50% of shoppers have made purchases based on
recommendations
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Engagement is 200% higher for tweets with photo links
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13% of total SM budget
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15. Top Twitter Accounts
As a user, getting a
response from these top
Twitter accounts is a big deal
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16. #1 Reasons to Follow Brands
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17. Pinterest Stats
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18. Pinterest Users
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70M users
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80% female, 20% male
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35% mobile users
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71% of users in US, 125% international growth
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5M daily pins
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19. Brands on Pinterest
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500,000 business accounts on Pinterest
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Pinterest users are in a buying state of mind - transactional, not
relational
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22% of Pinterest traffic converted to a sale
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Pinterest traffic spent 66% more than Facebook traffic
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2% of total SM budget
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20. Top Brands on Pinterest
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•
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20
LL Bean
Jetsetter
Nordstrom
Everyday Health
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•
•
•
Lowes
Real Simple
Mashable
Sephora
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•
Better Homes &
Gardens
Purex

21. YouTube Stats
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22. YouTube Users
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1B unique visitors each month
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65.3% male, 34.7% female
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Most popular among 18-34 year olds
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40% mobile viewers
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6B hours of video watched
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100 hours of video uploaded every minute
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80% of YouTube traffic is international
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YouTube reaches more 18-34 adults than any cable network
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23. Brands on YouTube
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Attracted 6B in ad spend in 2013, doubled in 2 years
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Over 90% of Internet traffic is video content
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Video promotions 6x more effective than traditional print
campaigns
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13% of total SM budget
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24. Top Brands on YouTube
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25. Instagram Stats
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26. Instagram Users
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150M users and growing
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68% female, 32% male
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90% of users are under the age of 35
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16B photos shared, 7% of daily photo uploads
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27. Brands on Instagram
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Engagement is booming for brands
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1,300 brands on Instagram
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The top 50 brands have 722K followers on average
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Prime channel for entertainment, media & apparel
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Brand adoption up 80% in one year
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83% of posts include a #hashtag
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Just introduced ads in 2013
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28. Top Brands on Instagram
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29. Top Celebs on Instagram
1. Jenna Marbles
2. Snoop Dogg
3. Zooey Deschanel
4. Harry Styles
5. Chris Brown
6. Rob Kardashian
7. Barack Obama
8. Ariana Grande
9. Kourtney Kardashian
10. Rihanna
http://distilleryimage8.s3.amazonaws.com/92062988f55f11e1901022000a1e9e2c_7.jpg
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30. Other Stats
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31. OTHER
Tumblr
Google+
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300 million monthly uniques
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120,000 daily sign-ups
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900 posts per second
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105 million blogs
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24 billion minutes spent on site each
month
70% male
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300 million active “instream” users
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LinkedIn
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259 million users
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63% male, 37% female
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37% mobile users
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Users spend 17 minutes on average on site
each month
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3M business pages
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184M uniques per month
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No total user data shared

32. Resources
Overall
Facebook
Twitter Sources
• Fast Company
• Media Bistro
• Business Insider
• Tumblr Stats
• Business Insider - Primer
• Fast Company
• Zephoria
• Mashable -10 Engaged Brands
• Fresh Peel
• Social Baker
• Rival IQ
• Jeff Bullas
• Beevolve
Instagram
Pinterest
YouTube
• Nitrogram
• Business Insider - Instagram
• Mashable - 10 Most Followed
• Expanded Ramblings
• ReadWrite
• Mashable - Top Brands
• Youtube Stats
• Mashable - Top Brands on
Brands on Instagram
• Most Followed Celebs
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on Facebook
Instagram
Youtube
on

33. Thank You!
By Maura Rodgers
maura@strutta.com
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Learn more about Strutta’s powerful
social promotions platform:
http://www.strutta.com/features/
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www.strutta.com