2. Look at the Following Images…
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•
What connects these do you think?
Discuss the answers with your partner – be prepared to share!
3. G325 Section B Introduction
What Will I Study?
• There are four areas you need to understand in preparing for the
exam:
1.
2.
3.
4.
How do the contemporary media represent nations, regions and
ethnic / social / collective groups of people in different ways?
How does contemporary representation compare to previous
time periods?
What are the social implications of different media
representations of groups of people?
To what extent is human identity increasingly ‘mediated’?
4. Collective Identity: Youth
The Representation of Teenager in the Media
• Unit Argument: The representation of the
Collective Identity of Teenagers is complex and
will always depend on;
1. Who Produces the Media
2. The Media Form used for the Representation
3. The Target Audience for the Representation
5. Lesson Topics
•
•
•
•
•
•
•
•
•
•
•
•
Lesson 1: Introduction to the Topic/What is Identity
Lesson 2: Representation of Teenagers in Historic Film
Lesson 3: Representation of Teenagers in Historic Film
Lesson 4: Historical Context
Lesson 5: Key Theories and Theorists
Lesson 6: Representation of Teenagers in Modern Film
Lesson 7: Representation of Teenagers in Modern Film
Lesson 8: Demonisation of Youth
Lesson 9: Audience Theories
Lesson 10: How to structure an Answer
Lesson 11: Answer Planning
Lesson 12: Summary of Term 1
7. Final Exam
How will I be assessed?
• Media Studies Final Exam – 10th June 2014
• Section B
• 60 mins for Section B
• Answer Topic: Media & Collective Identity
• Answer 1 Question from a choice of 2
• You MUST discuss at least 2 Different Media Forms
• You MUST refer to historical, present and future
representations
8. Marks Awarded
How will I be marked?
• Total of 50 marks
• Marks are given for 3 different areas
1. Explaination/Analysis/Argument (max. 20)
2. Use of Examples (max. 20)
3. Terminology (max. 10)
•
Examiners will be looking to see how well you:
–
–
–
–
Answer the actual question asked – not just a general response!
Create an argument and structure your response using case studies
and theories
Apply theory you have learnt to the case studies
Triangulation – how have your brought it all together
9.
10. What is Identity?
• What do you understand by the term
‘Identity’?
• Spend 2 minutes discussing a definition with
the person sitting next to you
• Now make a 4 and discuss your definitions –
can you create a suitable group definition?
11. What is Identity?
• Before we can begin to study ‘Collective
Identity’ we need to ensure we understand
what the terms mean!
• Identity is constructed in a number of
different ways and forms
13. What is Identity?
• Identity is the way we feel about ourselves> Your
identity is defined by a VALUE CONCENSUS
• This defines and determines what role and status you
have to adopt to fit into society.
• Expectations about what makes a ‘good’ person and
our understanding of society ensures most will
attempt to live up to these expectations without
question
Date
Term ?, Lesson ?
13
14. What is Society?
• A system of values made up of social
institutions such as; family, education, law,
politics, religion, the media, peer groups
• We learn from an early age to see our STATUS
in society wrapped up in our lifestyle and
ambitions – this is an agreement in society as
to how to organise our daily lives
• This is known as a VALUE CONSENSUS
Date
Term ?, Lesson ?
14
15. What is Functionalism?
• Some academics believe that if this concensus
did not exist - if we were always confused
about our values and behaviours – then chaos
and anarchy would reign
• These academics as known as functionalists!
Date
Term ?, Lesson ?
15
17. What is Functionalism?
• Talcott Parsons was a key functionialist
thinker
• He believed that the role of social institutions
such as family, education, religion and the
media is to ensure the passing on
(reproduction) of socially acceptable patterns
of behaviour
Date
Term ?, Lesson ?
17
19. Task 1
• Look at the following images
• What adjectives would you use to describe
them?
• Why would you use these?
20.
21.
22.
23.
24. Task 1
• How accurately do these images represent
young people in Britain?
• Are they positive or negative representations?
• Why?
Date
Term ?, Lesson ?
24
25. Representation
• The way in which the Media present the world
to us.
• They create the real world through a system
of codes and signs for Audiences to read
Date
Term ?, Lesson ?
25
27. Factors that Affect
Representation
• Audience Positioning: Consider how different
groups of audience react to a subject
• Interaction between groups: What effect will
representations have on groups in society
• Cultural Ideology: What expectations does
society have about how certain groups or
characters behave and operate in society.
Date
Term ?, Lesson ?
27
28. Media and Information
• For many of us, the media is the key source of our
understanding of the world
• Example: What is it like to live in Australia?
• If you have never been, how might you know?
• The media is a powerful tool for shaping our
attitudes and beliefs – do you agree?
Date
Term ?, Lesson ?
28
29. What Makes You, You?
• You probably are very aware of your own
Identity but I would like to get to know you
better
• Have a go at the following quiz – please be
honest – and answer all the questions
• We will be discussing the answers – I will keep
everything confidential
31. What Makes You, You?
• I’d like you to be creative and construct a
Mood Box that demonstrates your own
Personal Identity
• Use a shoe box to Create an identity– take you
time and make sure you get every aspect of
your personality on there!
