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10 Must Know Content Marketing Facts For Valentine's Day

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Trying to think of how to strategize your Valentine's Day marketing? We're sharing useful data on audience intent and buyer behavior while also sprinkling some content examples from our client work in this Slideshare. Take a look and let us know if you're ready to learn more.

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10 Must Know Content Marketing Facts For Valentine's Day

  1. 1. Valentine’s Day 10 MUST KNOW CONTENT MARKETING FACTS FOR
  2. 2. In 2015, Valentine’s Day spending reached an all time high of $18.9 billion. #1
  3. 3. Customers spend an average of $142.31 on Valentine’s gifts Above is just some work we did for Samsung. #2  
  4. 4. Who’s reading Valentine’s Day content: #3   77% Women 44% Gen X 41% Millennial
  5. 5. When they are reading: Content about Valentine’s Day starts to rise in November and peaks in February*. *How do we know this? We have intent-based, proprietary publisher data which allows us to gain insights into your audience – as well as how to reach them most effectively! #4   NOVEMBER through FEBRUARY
  6. 6. Consumers are 50% more likely to look at content about special occasion outfits in February. #5
  7. 7. Consumers are 37% more likely to look at content about jewelry in December, in preparation for the holidays and Valentine’s Day. #6
  8. 8. 120x more likely to search Valentine’s Day parties and decorations. #7  
  9. 9. Like what you see? We shot, edited and own all photos in this presentation! 81x more likely to search Valentine’s Day gifts #8
  10. 10. Above is some work we did for Personal Creations. #9 29x more likely to search about Valentine’s Day festive foods and recipes
  11. 11. #10   Millennials want to know how to find the perfect Valentine’s Day gift (they account for 50% of gift content searches)
  12. 12. Ready to learn more?
  13. 13. Valentine’s Day 10 MUST KNOW CONTENT MARKETING FACTS FOR We have a real-life example of how we incorporated Valentine’s Day into one of our client’s content marketing strategy. Contact us to learn about our social starter package. info@studioD.com V A L E N T I N E ’ S S P E C I A L
  14. 14. Valentine's Day. WISHING YOU HAPPY PLANNING FOR YOUR

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