1. Assignment 3: Ethical Climate Survey
Assignment 3: Ethical Climate SurveyDue Week 9 and worth 300 pointsA study by the U.S.
Sentencing Commission recognized the importance of organizational culture and its impact
on an organization’s commitment to ethical conduct and compliance with the law (LRN,
2006). Imagine that a business of your choosing is concerned about recent ethical breaches
by its employees. The business has hired you as a consultant to evaluate the current ethical
climate of the organization. The leadership has requested that you to develop a
comprehensive survey that the business can use to determine the ethical climate of the
organization. Note: You may create and / or make all necessary assumptions needed for the
completion of this assignment.In preparation for this assignment, read the article titled
“Measuring Your Organization’s Climate for Ethics: The Survey Approach”. Also, for tips on
writing effective survey questions read the article titled, “Writing Good Survey Questions”,
located athttps://www.surveymonkey.com/mp/writing-survey-questions/.Write a four to
six (4-6) page paper in which you:Provide a brief (one [1] paragraph) description of the
organization for which you are providing consulting services.Recommend key steps that the
organization can take to create a strong culture.Develop an introduction paragraph to the
survey explaining the tie between organizational culture and ethical conduct.Designate at
least two (2) groups within the organization who will take the survey, and provide a
rationale as to why these two (2) groups should complete the survey.Develop a one (1)
paragraph invitation to participate in the survey explaining the purpose and intended use of
the survey.Develop criteria for conducting the ethical climate survey of the organization.
The criteria should identify:Who the target audience is;The method by which the you will
administer the survey;Instructions for participants on accessing and completing the
survey.Construct at least three (3) sample questions that address each of the following
areas (12 questions total). At least two (2) of the twelve (12) questions should require an
open-ended response.Determine the organizational cultureExamine the ethical climate of
the organizationExamine the impact of existing ethics training program(s)Determine the
overall satisfaction of employees with the management on leading the organization in an
ethical mannerWrite a concluding paragraph that summarizes the intent, the purpose, and
expected impact of conducting the ethical climate surveye at least three (3) quality
academic references in this assignment. You may include the resource(s) provided in the
assignment. Note: Wikipedia does not qualify as an academic resource.Your assignment
must follow these formatting requirements:Be typed, double spaced, using Times New
Roman font (size 12), with one-inch margins on all sides; citations and references must

2. follow APA or school-specific format. Check with your professor for any additional
instructions.Include a cover page containing the title of the assignment, the student’s name,
the professor’s name, the course title, and the date. The cover page and the reference page
are not included in the required assignment page length.The specific course learning
outcomes associated with this assignment are:Explain the variety of leadership theories and
roles.Analyze the formation and dynamics of group behavior and work teams, including the
application of power in groups.Evaluate ways organizational culture can be managed and
promote ethics in an organizatione technology and information resources to research issues
in leadership and organizational behavior.Write clearly and concisely about leadership and
organizational behavior using proper writing mechanics.Click here to view the assignment
rubric.Grading for this assignment will be based on answer quality, logic / organization of
the paper, and language and writing skills, using the following rubric.Points:
240Assignment 3: Promotional and Advertising StrategiesCriteriaUnacceptableBelow 70%
FFair70-79% CProficient80-89% BExemplary90-100% A1. Compare and contrast the
promotional strategies used by two (2) different companies for a similar product within the
category that you selected.Weight: 10%Did not submit or incompletely compared and
contrasted the promotional strategies used by two (2) different companies for a similar
product within the category that you selected.Partially compared and contrasted the
promotional strategies used by two (2) different companies for a similar product within the
category that you selected.Satisfactorily compared and contrasted the promotional
strategies used by two (2) different companies for a similar product within the category
that you selected.Thoroughly compared and contrasted the promotional strategies used by
two (2) different companies for a similar product within the category that you selected.2.
Recommend two (2) ways in which a company within the selected product group could use
marketing information to differentiate itself in the marketplace to gain an advantage over
its competitors. Provide a rationale to your recommendations.Weight: 15%Did not submit
or incompletely recommended two (2) ways in which a company within the selected
product group could use marketing information to differentiate itself in the marketplace to
gain an advantage over its competitors. Did not submit or incompletely provided a rationale
to your recommendations.Partially recommended two (2) ways in which a company within
the selected product group could use marketing information to differentiate itself in the
marketplace to gain an advantage over its competitors. Partially provided a rationale to
your recommendations.Satisfactorily recommended two (2) ways in which a company
within the selected product group could use marketing information to differentiate itself in
the marketplace to gain an advantage over its competitors. Satisfactorily provided a
rationale to your recommendations.Thoroughly recommended two (2) ways in which a
company within the selected product group could use marketing information to
differentiate itself in the marketplace to gain an advantage over its competitors. Thoroughly
provided a rationale to your recommendations.3. Propose two (2) uses for consumer-
oriented promotions that could assist a company in both the short and long term for the
product group that you selected. Provide a rationale for your response.Weight: 15%Did not
submit or incompletely proposed two (2) uses for consumer-oriented promotions that
could assist a company in both the short and long term for the product group that you

3. selected. Did not submit or incompletely provided a rationale for your response.Partially
proposed two (2) uses for consumer-oriented promotions that could assist a company in
both the short and long term for the product group that you selected. Partially provided a
rationale for your response.Satisfactorily proposed two (2) uses for consumer-oriented
promotions that could assist a company in both the short and long term for the product
group that you selected. Satisfactorily provided a rationale for your response.Thoroughly
proposed two (2) uses for consumer-oriented promotions that could assist a company in
both the short and long term for the product group that you selected. Thoroughly provided
a rationale for your response.4. Analyze the strategic manner in which the leading company
in this product group has made its pricing decisions by using one or more of the four (4)
pricing objectives. Suggest two (2) actions that other companies within the same product
group may take in order to differentiate themselves and gain a competitive advantage.
Provide a rationale for your response.Weight: 20%Did not submit or incompletely analyzed
the strategic manner in which the leading company in this product group has made its
pricing decisions by using one or more of the four (4) pricing objectives. Did not submit or
incompletely suggested two (2) actions that other companies within the same product
group may take in order to differentiate themselves and gain a competitive advantage. Did
not submit or incompletely provided a rationale for your response.Partially analyzed the
strategic manner in which the leading company in this product group has made its pricing
decisions by using one or more of the four (4) pricing objectives. Partially suggested two (2)
actions that other companies within the same product group may take in order to
differentiate themselves and gain a competitive advantage. Partially provided a rationale for
your response.Satisfactorily analyzed the strategic manner in which the leading company in
this product group has made its pricing decisions by using one or more of the four (4)
pricing objectives. Satisfactorily suggested two (2) actions that other companies within the
same product group may take in order to differentiate themselves and gain a competitive
advantage. Satisfactorily provided a rationale for your response.Thoroughly analyzed the
strategic manner in which the leading company in this product group has made its pricing
decisions by using one or more of the four (4) pricing objectives. Thoroughly suggested two
(2) actions that other companies within the same product group may take in order to
differentiate themselves and gain a competitive advantage. Thoroughly provided a rationale
for your response.5. Determine the most effective advertising medium for a company in the
selected product category. your response with two (2) examples of the effectiveness of the
chosen medium.Weight: 15%Did not submit or incompletely determined the most effective
advertising medium for a company in the selected product category. Did not submit or
incompletely ed your response with two (2) examples of the effectiveness of the chosen
medium.Partially determined the most effective advertising medium for a company in the
selected product category. Partially ed your response with two (2) examples of the
effectiveness of the chosen medium.Satisfactorily determined the most effective advertising
medium for a company in the selected product category. Satisfactorily ed your response
with two (2) examples of the effectiveness of the chosen medium.Thoroughly determined
the most effective advertising medium for a company in the selected product category.
Thoroughly ed your response with two (2) examples of the effectiveness of the chosen

4. medium.6. 5 referencesWeight: 5%No references providedDoes not meet the required
number of references; some or all references poor quality choices.Meets number of
required references; all references high quality choices.Exceeds number of required
references; all references high quality choices.7. Writing Mechanics, Grammar, and
FormattingWeight: 5%Serious and persistent errors in grammar, spelling, punctuation, or
formatting.Partially free of errors in grammar, spelling, punctuation, or formatting.Mostly
free of errors in grammar, spelling, punctuation, or formatting.Error free or almost error
free grammar, spelling, punctuation, or formatting.8. Appropriate use of APA in-text
citations and reference sectionWeight: 5%Lack of in-text citations and / or lack of
reference section.In-text citations and references are provided, but they are only partially
formatted correctly in APA style.Most in-text citations and references are provided, and
they are generally formatted correctly in APA style.In-text citations and references are error
free or almost error free and consistently formatted correctly in APA style.9. Information
Literacy/Integration of SourcesWeight: 5%Serious errors in the integration of sources, such
as intentional or accidental plagiarism, or failure to use in-text citations.Sources are
partially integrated using effective techniques of quoting, paraphrasing, and
summarizing.Sources are mostly integrated using effective techniques of quoting,
paraphrasing, and summarizing.Sources are consistently integrated using effective
techniques of quoting, paraphrasing, and summarizing.10. Clarity and Coherence of
WritingWeight: 5%Information is confusing to the reader and fails to include reasons and
evidence that logically ideas.Information is partially clear with minimal reasons and
evidence that logically ideas.Information is mostly clear and generally ed with reasons and
evidence that logically ideas.Information is provided in a clear, coherent, and consistent
manner with reasons and evidence that logically ideas. Do you need a similar assignment
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