The document discusses experiential learning and bringing industry experience into the classroom. It advocates for internships to give students experience early in their studies. Specific examples provided include having social media marketing students manage actual social media accounts and having students start and run real businesses as part of their studies through an IBC (Innovation and Business Creation) program that includes courses in finance, marketing, and organizational effectiveness. The presentation encourages collaboration across departments and with industry partners to enhance experiential learning opportunities for students.

1. Experiential Learning:
Bringing the Industry Into the Classroom
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MATT MAROON
Professor at Brigham Young University - Idaho
@ matthew-

2. Today’s Agenda
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About me….

4. Why Experiential Learning?
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5. Why Experiential Learning?
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6. What is Experiential Learning?
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7. What is Experiential Learning?
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8. General Examples for Every Class
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9. Reading Trades
Creating best practices of
staying current
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10. Helpful Tools – Google/Bing Alerts
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11. Helpful Tools – WheelDecide
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12. Networking
Assignments
The Back Door=The Front Door
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13. Helpful Tools – LinkedIn Alumni
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14. Internships
Encouraging Freshmen and
Sophomores to do multiple
internships early on
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15. Internship Pipelines
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16. Classroom Specific Examples
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17. Social Media
Marketing
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IBC – What is it?
Student Created Business
● Ideate
● Innovate
● Incubate
● Initiate
● Shut down
Courses (9 total credits)
● Finance
● Marketing
● Organizational Effectiveness

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It takes a village…
Miscellaneous
● No pre-reqs
● Open to non-business majors
● Student led lessons
● Performance Reviews
Key Partners
● Administration
● Facilities
● Bookstore/Food Court
● Cross functional Departments
● University Marketing Department
● Registration

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31. Questions?
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