This content will be beneficial for all who deals with communication

1. BASICS OF
COMMUNICATION
By,
Dr. Subin K.Mohan, MVSc, PGD, PhD
Assistant Professor
Department of Vety. & AH Extension
COVAS, Mannuthy, Thrissur, Kerala-680651
subinkmohan@gmail.com

2. HEARTY
WELCOME

3. EVOLUTION OF COMMUNICATION

4. What is communication?
Definitions:
Process of sharing our ideas, thoughts,
impressions and feelings in ways that gains a
common understanding of the meaning, intent
and use of messages( J.P. Leagans, 1961)
J P Leagans

5. Contd.
• All the procedures by which one mind can affect another
(Weaver, 1964)
• Process by which messages are transferred from a source to
receiver. (Everett M. Rogers & Shoemaker, F. F., 1971)
• Imparting or exchanging of information by speaking, writing,
or using some other medium (Oxford Dictionary meaning)

6. In brief
Process of sharing/ imparting/ exchanging –
 Information, Ideas, Thoughts, Feelings, Impressions, Emotions, Messages
By-
 Source to Receiver
Through –
 Speech, Signals, Writing, Behavior or some other medium
That gains-
 a common understanding of the meaning, intent and use of messages
Contd.

7. Functions of Communication
• Information
• Instructive
• Influence
• Integrative

8. Models of Communication

10. Leagans Model (1961)

11. Frank Dance (1967)

12. Joseph Luft and Harry Ingham, 1955

13. Types of communication based on the
communication channels used are –
Verbal Communication
Nonverbal Communication

14. Verbal Communication
Message is transmitted verbally.
Communication is done by word of mouth and a piece of
writing.
In verbal communication remember the acronym “KISS”
Verbal Communication is divided into:
Oral Communication
Written Communication

15. Oral Communication
Spoken words are used.
Includes face-to-face conversations,
telephonic conversation, video, radio,
television, voice over internet.
Communication is influence by pitch,
volume, speed, clarity and order of
speaking.
Story Telling
Crucial Conversations

16. Advantages and Disadvantages

17. Written Communication
Written signs or symbols are used to
communicate.
Message can be transmitted via
email, letter, report, memo etc.
Written Communication is most
common form of communication
being used in business.

18. Advantages and Disadvantages
Advantages –
Messages can be edited and revised
Written communication provide record and backup.
A written message enables receiver to fully understand it and send
appropriate feedback.
Disadvantages –
Written communication doesn’t bring instant feedback.
It take more time in composing a written message as compared to
word-of-mouth and number of people struggles for writing ability.

19. Non Verbal Communication
• Sending or receiving of wordless messages.
Using
• gesture,
• body language,
• posture,
• tone of voice
• facial expressions
• It is all about the body language of speaker.

20. Levels of Communication
• Intrapersonal communication
• Interpersonal communication
• One to group communication
• Small group communication
• Mass communication

21. Intrapersonal communication
• Communication that occurs in your own mind.
• It is the basis of your feelings, biases, prejudices, and beliefs.

22. Interpersonal communication
• Communication between two
people but can involve more
in informal conversations.

23. One- to- Group Communication
This involves a speaker who seeks to inform,
persuade or motivate an audience.

24. Mass Communication
• It is the electronic or print transmission of messages to the general
public.

25. Barriers of effective communication

26. Environmental / physical barriers
• Time
• Place
• Space
• Climate
• Noise.

27. Semantic/ Language Barriers
• Connotation meanings of words
• Choose the correct and precise word
depending on context and the receiver’s
felicity in the use of language.

28. Cultural Barriers:
• Understand and accept the
cultural variations in
individuals and groups.
Appreciate them and adopt
your communication style to
them.

29. Psychological Barriers
• Try to understand the
receiver’s mental makeup and
attitudes.

30. Perception barriers
• Try to understand the different levels of
perceptions of a situation and an issue.
• Be open, flexible and transparent.

31. Organizational Barriers
Organizational Policies
Rules and Regulations
Status: The formal division of employees into categories
Complexity in Organizational Structure: The greater number of managerial
levels, delay in communication and information gets changed before it reaches the
receiver
Organizational Facilities: Absence of sufficient facilities makes communication
meaningless.

32. Gender Barrier
Because
• Men and women have a different way
of communication
• Basic differences in communication
styles.

33. Medium of Communication – Wrong choice as
a barrier
.
A wrong medium or an
inappropriate medium chosen for
communicating a message will act
as a barrier to communication

34. Thank You
For patiently hearing my presentation