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Patrick Irwin – Senior Product Marketing Manager
Several forces are driving BYO
Devices   People   Places
TREND
Devices
          “Consumerization”
Consumerization
The Present   The Past


                  #@!*$
42%
 “How many different
   computing devices
                                               34%
     do you use on a
                                                                       16%
        daily basis?”
                                                                                6%
                                        2%
                  Family PC | Work PC
Personal Laptop | Tablet | Smartphone   1       2           3          4        5+
                                        Worldwide Survey of Corporate Employees
                                                February 2011, Citrix Systems
Don’t fight it. Feature it.
TREND
People   Three generations of employees
Understand the employee
• Companies can have up to 3 generations of employees
 • Baby Boomers (1946 ~ 1964)
 • Generation X (1965 ~ 1979)
 • Echo Generation (1980 ~ 1990)
• Work habits have shifted from generation to generation
Understand the employee
• Companies can have up to 3 generations of employees
 • Baby Boomers (1946 ~ 1964)
 • Generation X (1965 ~ 1979)
 • Echo Generation (1980 ~ 1990)
• Work habits have shifted from generation to generation
Baby Boomers           Generation X              Echo
                         (1946 ~ 1964)          (1965 ~ 1980)         (1980 ~ 1990)


Instant messaging    Another distraction   A good, quick way to Like breathing – I can
is…                  popping up on my         get things done       carry on seven
                          screen                                conversations at once

Text messaging is…    For “techie” kids      Good for short     What I do all day long
                                               messages




                                                                  Source: CoreNet Global
Baby Boomers        Generation X             Echo
                  (1946 ~ 1964)       (1965 ~ 1980)        (1980 ~ 1990)


PowerPoint is…   Effective and      My right arm      Pretty boring and hard
                 professional                          to make interesting



Face to face         Vital        Key, I need to know Uncomfortable, confro
meetings are…                           people to      ntational and overly
                                  understand what’s           formal
                                       important


                                                       Source: CoreNet Global
• Born between 1980 ~ 1990
• New to the workforce
• They prefer BYO
• Self service is expected
• On demand is the norm
• They have been consuming info from the internet… for years
• IM, Text Messaging, Video – primary form of communication
• They work a “little differently” than previous generations…
TREND
Places   The “Everywhere Employee”
“How many days a       0                      21%

week on average do    1-2                                       52%
  you work outside
                      3-4                  15%
       the office?”
                        5                 12%

                      Worldwide Survey of Corporate Employees
                              February 2011, Citrix Systems
Devices   People   Places
How can I embrace these
                      3
trends and support BYO-C?
How can I do this and…
        Be secure
   Simplify things for IT
Bring value to the company?
Management   Devices   Security   Network   Servers




Users                                                         IT
Receiver   Receiver                      Controller
                                           Controller




                      Delivery Network
                       Delivery
                                                    Data
                      Network                      Center
Citrix Receiver              XenDesktop




                  Delivery            Data
                  Network            Center
IT as an On-demand Service

                          productivity
           flexibility                   velocity
mobility                                            security
Informal BYO
    Or
Formal BYO?
Survey Your   Stipend   Corporate   Security   Program Rules
Employees                Policies
1   2   3   4   5




   Employees were enthused
     IT was also enthused
Reduce dependency on what IT offered
Their choice was outsideIT to procure and
manage laptops the added responsibility
Willing to take on
Believed we would savemore productive
Believed they would be both time
and expense
and also happier
Felt it was important to keep it simple and
provide it as self service
1   2   3   4   5




1. Review your existing cost
2. Identify your existing costs
3. Define the cost savings target
4. Offer a stipend that motivates
   employees                        Three Year Cost:
                                     $2,100 Stipend
5. Align the duration of the        $2,500 ~ $2,600
   program
6. Define proration policy if
   someone leaves
1   2   3   4   5




Do your existing policies apply ?
  – Our focus was to keep the rules
    the same for all
  – Policies are in effect for managed
    and BYOC devices



                            We Found That All Existing Policies Did
                             In Fact, Apply to BYOC Participants
1   2   3   4   5




               Citrix                   Access Gateway
              Receiver                     SSL VPN                           XenDesktop



                                           Network
                                                                                        Data Center


                                          Perimeter Firewall
Antivirus                   Intrusion Detection and Prevention (IDS / IPS)                        SSO
Two-factor Authentication                   Web Filtering                            Active Directory
                                         Threat Management                          App Virtualization
1   2     3   4   5




1. Manager’s approval                 6. Antivirus required on all
2. $2,100 stipend for a laptop and        BYOC laptops
   3 year maintenance                 7. Remote connection through the
3. If you leave the company               Receiver™/ Access Gateway
   before 3 years, we will pro-rate   8. All apps delivered (online and
   the stipend                            offline) from the datacenter
4. Return your managed laptop to      9. Provision your apps
   your manager to create a               through Citrix Receiver
   loaner program                     10. All existing corporate
5. BYOC hardware issues are               policies apply
   addressed by the vendor
XEN App

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XEN App

  • 1. Patrick Irwin – Senior Product Marketing Manager
  • 2. Several forces are driving BYO
  • 3. Devices People Places
  • 4. TREND Devices “Consumerization”
  • 6. The Present The Past #@!*$
  • 7. 42% “How many different computing devices 34% do you use on a 16% daily basis?” 6% 2% Family PC | Work PC Personal Laptop | Tablet | Smartphone 1 2 3 4 5+ Worldwide Survey of Corporate Employees February 2011, Citrix Systems
  • 8. Don’t fight it. Feature it.
  • 9. TREND People Three generations of employees
  • 10. Understand the employee • Companies can have up to 3 generations of employees • Baby Boomers (1946 ~ 1964) • Generation X (1965 ~ 1979) • Echo Generation (1980 ~ 1990) • Work habits have shifted from generation to generation
  • 11. Understand the employee • Companies can have up to 3 generations of employees • Baby Boomers (1946 ~ 1964) • Generation X (1965 ~ 1979) • Echo Generation (1980 ~ 1990) • Work habits have shifted from generation to generation
  • 12. Baby Boomers Generation X Echo (1946 ~ 1964) (1965 ~ 1980) (1980 ~ 1990) Instant messaging Another distraction A good, quick way to Like breathing – I can is… popping up on my get things done carry on seven screen conversations at once Text messaging is… For “techie” kids Good for short What I do all day long messages Source: CoreNet Global
  • 13. Baby Boomers Generation X Echo (1946 ~ 1964) (1965 ~ 1980) (1980 ~ 1990) PowerPoint is… Effective and My right arm Pretty boring and hard professional to make interesting Face to face Vital Key, I need to know Uncomfortable, confro meetings are… people to ntational and overly understand what’s formal important Source: CoreNet Global
  • 14. • Born between 1980 ~ 1990 • New to the workforce • They prefer BYO • Self service is expected • On demand is the norm • They have been consuming info from the internet… for years • IM, Text Messaging, Video – primary form of communication • They work a “little differently” than previous generations…
  • 15. TREND Places The “Everywhere Employee”
  • 16.
  • 17. “How many days a 0 21% week on average do 1-2 52% you work outside 3-4 15% the office?” 5 12% Worldwide Survey of Corporate Employees February 2011, Citrix Systems
  • 18. Devices People Places
  • 19. How can I embrace these 3 trends and support BYO-C?
  • 20. How can I do this and… Be secure Simplify things for IT Bring value to the company?
  • 21. Management Devices Security Network Servers Users IT
  • 22.
  • 23. Receiver Receiver Controller Controller Delivery Network Delivery Data Network Center
  • 24. Citrix Receiver XenDesktop Delivery Data Network Center
  • 25. IT as an On-demand Service productivity flexibility velocity mobility security
  • 26. Informal BYO Or Formal BYO?
  • 27. Survey Your Stipend Corporate Security Program Rules Employees Policies
  • 28. 1 2 3 4 5 Employees were enthused IT was also enthused Reduce dependency on what IT offered Their choice was outsideIT to procure and manage laptops the added responsibility Willing to take on Believed we would savemore productive Believed they would be both time and expense and also happier Felt it was important to keep it simple and provide it as self service
  • 29. 1 2 3 4 5 1. Review your existing cost 2. Identify your existing costs 3. Define the cost savings target 4. Offer a stipend that motivates employees Three Year Cost: $2,100 Stipend 5. Align the duration of the $2,500 ~ $2,600 program 6. Define proration policy if someone leaves
  • 30. 1 2 3 4 5 Do your existing policies apply ? – Our focus was to keep the rules the same for all – Policies are in effect for managed and BYOC devices We Found That All Existing Policies Did In Fact, Apply to BYOC Participants
  • 31. 1 2 3 4 5 Citrix Access Gateway Receiver SSL VPN XenDesktop Network Data Center Perimeter Firewall Antivirus Intrusion Detection and Prevention (IDS / IPS) SSO Two-factor Authentication Web Filtering Active Directory Threat Management App Virtualization
  • 32. 1 2 3 4 5 1. Manager’s approval 6. Antivirus required on all 2. $2,100 stipend for a laptop and BYOC laptops 3 year maintenance 7. Remote connection through the 3. If you leave the company Receiver™/ Access Gateway before 3 years, we will pro-rate 8. All apps delivered (online and the stipend offline) from the datacenter 4. Return your managed laptop to 9. Provision your apps your manager to create a through Citrix Receiver loaner program 10. All existing corporate 5. BYOC hardware issues are policies apply addressed by the vendor