Mobile, Content and Collaboration In Enterprises… Sudhakar Kanakaraj Portal & Content Management Capability India Delivery Center

Few Questions Before We Start… Who is the biggest rival CNN thinks in US?...

Few Questions Before We Start… Who is the biggest rival CNN thinks in US?...

Evolution of Communication Channels…

Collaboration Eco System… KNOW Discussions Documents Blogs Preview Categories Polls Status Profile Projects Rich Media Security Bookmarks Search Groups Dashboard Tags Spaces Process Content People

Key Drivers of Collaboration, Content & Mobile Shift in Consumer Behavior and Perceived Value Participation The future is a world where individuals create content and share it with each other without the need for traditional broadcasters and distribution channels Mobility The future is a world where individuals access information and services on multiple types of devices from anywhere Control The future is a world where the media that people consume is control by the individual . Scheduling of media will be driven by the consumer Quality The future is a world where all the media produced can be cinema quality – where the output from consumer devices approach that of the professional

The Twitter-mania… YOU’RE KIDDING I PREDICT THAT IN 170 YEARS WE’LL BE ABLE TO SEND 140 CHARACTERS AT A TIME 1836: FIRST TELEGRAPH WAS INVENTED The History Of Communication WHY?

Zappos - Mobile, Content & Collaboration in Retail 1999 Almost Nothing 2000 $1.6 Million 2001 $8.6 Million 2002 $32 Million 2003 $70 Million 2004 $184 Million 2005 $370 Million 2006 $587 Million 2007 $840 Million 2008 $1 Billion Zero to $1 Billion in 10 Years Company Profile Founded June 1, 1999 Headquarters Las Vegas Business Online Retailing Main Product Shoes Channels Twitter, Facebook, YouTube, Emails, Blogs Streaming Video, Telephone

Drives Innovation & Accelerates New Market Opportunities for Enterprises…

Web 2.0 - Increased Ways to User Generated Contents (UGC) Blog Weblog; website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video Collaborative Filtering determination of the relevance or importance of information based on statistical experience CSS Cascading Style Sheets; describe the presentation of a document written in a markup language (e.g. HTML) Folksonomy practice of arranging information based on tags defined by many users Mash-Up merge of public or private data, content and applications from different owners or providers in order to create or enhance a new information and communication service (e.g. iGoogle, Google Maps ...) Podcast series of digital media files which are distributed over the Internet RIA Rich Internet Applications; web applications that have the features and functionality of traditional desktop applications based on e.g. Adobe Flash, Java ... RSS Really Simple Syndication; family of web feed formats used to publish frequently updated content such as blog entries or news headlines in a standardized format Social Bookmarking Depositing, tagging, categorizing and sharing of favourites in the web (world-wide access, sharing = social) SNS Social Networking Sites; e.g. Facebook, LinkedIn, XING Taxonomy practice and science of arranging information by classification, frequently in a hierarchical structure, typically related by parent-child relationships Wiki collection of web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language Discovery Major Web 2.0 Functionalities Lead to More & More Content Generation… Personalization Knowledge Management Content Management Distribution Net-working Collaboration Publishing Blogs Wikis RSS SNS Podcasting Forums Web Portal 2.0 Taxonomy Search Folk- sonomy Collaborative Filtering RIAs Social Book-marking Mash-Ups Web 2.0 Technologies

Collaboration - Major Players Gartner Magic Quadrant (2007 – 2009) - Team Collaboration and Social Software 1 [1] Source: “Magic Quadrant for Team Collaboration and Social Software”, Gartner, 2009 [2] Source: Accenture analysis, November 2007. [3] Source: “34 More Ways to Build Your Own Social Network”, TechCrunch, 14 August 2007. Key Observations: [1] Total software revenue for the Web-conferencing, teaming and social-software marketplace in 2008 was approximately $2 billion worldwide, a growth rate of approximately 20% from 2007; the growth rate for 2007 was 23% [2] A recent inventory found 56 distinct vendors claiming to offer white label social networking services [3] TechCrunch recently presented a high-level inventory of 34 vendors offering social networking software to enterprises

FourSquare - Mobile Collaboration Platform For Business… 1,000,000 Active Users GROWING 60% Month Over Month How Many People are checking into your establishment? Where Were these people before? Where Do They go after your establishment? What Does The cycle of traffic look like? How Is The cycle of traffic affected by check-in promotions?

Business to Customers (B2C) Portals & Mobile Opportunities © Copyright Forrester Research, Inc. Source: February 2009 “The Emerging Opportunity In Mobile Commerce”

Business Processes, Orchestrated in a BPM Engine and SOA layer Pre-Existing Systems CRM Billing ERP Business Services Exposed on an ESB S S S S S S S S S S System X Composite Solutions Assembled in a Portal Server, Rendered for various devices RIA Portlet Portlet Remote Portlet Remote Portlet Portlet “ Widget” Next Generation Web Architecture Mobile Portal Applications Mobile Portal Applications are a significant part of the future portal strategy to reach Mobile Workers. Seventy-five percent (75%) of all Mobile Workers are located in emerging markets. B. P. B. P.

Architectural Considerations in Portal & ECM – Capturing, Managing & Publishing Collaborative Contents Challenges Recommendations Content Explosion - Enormous amount of content creation and management Automatic categorization, Auto Archival & Develop acceptable content creation & publishing rules Need For Large Scale Hardware Cloud Infrastructure & Plan Upfront Larger Hardware Content Indexing & Searching Automatic Categorization For Indexing & Search Engine Optimization Techniques Content Monitoring Implement Auto-filters for irrelevant contents, Business Process Monitoring Techniques Performance Cloud Computing, Event Generated Caching, Content Acceleration, Content Delivery Networks (CDN) Usability Provide in-context help to use Web 2.0 features

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