17. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
18. BECAUSE VISITING SOCIAL SITES IS NOW THE 4 th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009
117. Sue Anstiss - 01628 630363 email: sue@promotepr.com twitter: @sueanstiss linkedin: uk.linkedin.com/in/sueanstiss web: www.promotepr.com This presentation: www.slideshare.net
Notas del editor
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Thanks Well Katie has talked about how you get the most from communicating with staff and members within the club and I am going to look at how you can make the most of the tools now available to reach members when they are not in the club. One of the things that operators have talked about for many years is trying to extend clubs outside the physical walls of a club to create more of a community. The incredible growth in social media in recent years means there are now incredible opportunities for clubs to engage with their members on a regular basis creating Valuable relationships that will ultimately create long term memberships. With so many hundreds of social networking applications now available its simply a matter of your choosing how you want to communicate with your members. In this part of the session I am going to explore how you might use Web 2.0 and the area of social networking to communicate with your members and potential members. Clearly, in the 30 minutes I have left it would not be possible to examine the massive range of tools that exist, but what I plan to do is to highlight why you should be using social networking if you’re not already, give you some tips for getting started and some golden rules to follow to ensure you get the most from this opportunity. April 5th 2011 Step into Social Media
To understand the context for social media you need to understand that there has been a big change in the way businesses market themselves. Many of you may have just seen Seth Godin’s presentation. He coined the phrase ‘interruption marketing’ for the way in which in the past companies have tried to reach their customers by interrupting what they are watching or listening to and blasting a message at them. The way in which companies will communicate with their customers in the coming years has completely changed. Now longer will it be a matter of ‘pushing’ information out to people. It’s now a matter of ‘pulling’ them to you. And you do this by sharing information. April 5th 2011 Step into Social Media
Research shows that on average person is subject to some 3,000 essentially random pitches per day. Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.” April 5th 2011 Step into Social Media
You share and create relationship and dialogue with your customers April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
There are a whole range of tools available to clubs to help maximise this opportunity. April 5th 2011 Step into Social Media
There are a whole range of tools available to clubs to help maximise this opportunity. April 5th 2011 Step into Social Media
There are a whole range of tools available to clubs to help maximise this opportunity. April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
The fact that EasyJet has a Facebook page probably isn’t surprising but earlier this year the company took things one step further and developed a system that allows customers to make a purchase without leaving the site. They can complete the entire transaction on Facebook. This is the future. So, while we are all still busy spending our marketing budgets on updating our websites, we need to ask the question – how long will this investment be of relevance? Should we at least be investigating opportunities to develop better functionality on our Facebook pages?
There are a whole range of tools available to clubs to help maximise this opportunity. April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Powerful tools like ‘Twitter Search’ mean you can simply April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
The key is to share a lot and when you think you have then share some more. That might be on your site or on Facebook etc April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control. April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD. April 5th 2011 Step into Social Media
When 18-24 year old Brits were asked how they would spend 15 minutes of free time, 45% claimed they would check out their favourite social networks… Facebook says that 28 million pieces of content are uploaded every month And 18 million users update their profile at least once a day There are issues around control here. How do you stop people from coming into a group and being negative about your club? Again, it’s a case of letting go and understanding that you can’t control what everyone says. How many of your have networks on LinkedIn for your members? Eg of the IOD. April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." April 5th 2011 Step into Social Media
And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." April 5th 2011 Step into Social Media
And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
83% of those using the internet have watched video clips April 5th 2011 Step into Social Media
83% of those using the internet have watched video clips April 5th 2011 Step into Social Media
And 57% have joined a social network. Hope you like my Facebook photo! Now one out of every eleven minutes spent online worldwide is spent on an online community or social network. In the UK, this figure is one out of every six minutes spent online. For instance, Nielsen's latest research notes that a whopping forty-seven per cent of people who are online in the UK now use Facebook. Furthermore, the report notes that, if recent trends were to continue, "by mid-June 2009 there would be as many 35-49 year olds on Facebook as 18-34 year olds." April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and April 5th 2011 Step into Social Media
55% have used sites like Fllickr and Picasso to upload photos April 5th 2011 Step into Social Media
Creating a Flickr group for your staff and members is a great way to create a community that shares photography at your club. Create a group in Flickr and April 5th 2011 Step into Social Media
There are currently over 200 million blogs in existence. In the US and the UK around 25% of the population using the internet have blogs, in Asia it’s much higher – in xxx the number is over 70% April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Research from Universal McCann shows that of those using the internet 73% have read a blog April 5th 2011 Step into Social Media
April 5th 2011 Step into Social Media
Even your congress is now on YouTube April 5th 2011 Step into Social Media
Even your congress is now on YouTube April 5th 2011 Step into Social Media