SlideShare una empresa de Scribd logo
1 de 28
Descargar para leer sin conexión
Enhancing your Academic online presence
using
SueBeckingham @suebecks SheffieldHallamUniversity
“Social Media gives more
people a voice and provides
a powerful tool for value
creation and competitive
differentiation”
Advanced Human Technologies 2010
We need to be seen as role
models for our students
Our students returning from
placement and graduates can also be
role models
http://www.slideshare.net/suebeckingham/social-media-for-placement-networking
Our students need to be
prepared for 'social recruitment'
Social media screening, Skype interviews and online CVs
• 42% of companies are now using video interviews to recruit roles
• 45% of employers now use social media to screen job candidates
• 34% of Jobseekers are using online profiles and using Twitter to make
first contact with employers
Guardian Careers 2015
http://www.theguardian.com/careers/2015/nov/22/social-media-skype-and-online-cvs-new-ways-to-get-a-job-live-chat
https://press.linkedin.com/about-linkedin
build
connections
group
discussions
collaboration
opportunities
share your
expertise
Why LinkedIn?
https://blogs.shu.ac.uk/profiles/cases-2/
This project has developed a toolkit of resources to support the effective use of
LinkedIn by staff and students made up of artefacts in multiple media, including:
• Video ‘talking heads’ of employers describing how they scrutinise LinkedIn
profiles, and other social media, as part of their recruitment strategies;
• Short video case studies featuring alumni and how they understand the
importance of social media in relation to getting a job;
• Case studies from students and advisors describing their use of LinkedIn and
how this has helped them, especially in becoming confident, networked
professionals;
• Leading academics talking about the importance of maintaining a
professional network.
The interface keeps changing so do
refer to the up to date resources
provided by LinkedIn
https://help.linkedin.com/app/home
LinkedIn Help
Questions to consider
Who will look at your online profile?
 What do people want to know about you?
 Where will they use this information?
 Why is your profile important?
 When and how often do you update it?
 How will you use your profile to your advantage?
Shining the spotlight
on LinkedIn
MAKING
CONNECTIONS
SKILLS AND
ENDORSEMENTS
RECOMMENDATIONS
SEARCH GROUPS
DIGITAL
SCHOLARSHIP
Expand your network
Image source: Noah Sussman
3
1
2
Building a
valuable network
Weak Ties
Strong Ties
YOU
Strong Ties
Friends or Peers
are less likely to
be able to
provide new
information or
connections
Weak Ties
May be able to
introduce you to
new people
with potential
company
information and
potential job
offerings
The power of online connections
• recruitment/job seeking
• develop a personal brand
• opportunity to learn and share
• global connections
• maintain connections
• ongoing 24/7 networking
• ability to be known and found
• 6 degrees of separation
4.74*
* Facebook study
Understand your audience
The way you tell your story will depend on whose attention
you’re trying to attract. Whether it’s peers in your professional
network, potential research or business partners, or other useful
business contacts, understanding your audience will help you
tailor your LinkedIn profile to speak directly to them.
Complete your profile
Put a face to your name
First impressions count. Including a professional photo in your
profile brings your story to life and attracts more attention on
LinkedIn. LinkedIn state that members with profile photos
receive 14x more profile views than those without.
Create a headline that
reflects your skills/interests
Along with your photo, your headline is the first thing people
see on your LinkedIn profile. Use this area to speak directly to
your target audience, including phrases or keywords they might
be using to find you.
Tell your professional story
Demonstrate your expertise.
Use the Summary and Experience sections of your profile to
showcase your career and experience – and show others why
you’re someone worth knowing.
Be sure to include keywords and phrases that highlight your
best skills and improve your visibility in LinkedIn and Google
search results.
Let your network speak for you
Get recommendations and endorsements of your skills from
colleagues, employers, and professionals who can speak to your
abilities and contributions. Having personal advocates will give
you even more credibility.
Leadership
Team working
Digital
Literacy
Problem
Solving
Negotiation
and persuasion
Communication
Organisation
Emotional
Intelligence
Showcase your work
Nothing shows your quality of work to contacts better than rich,
tangible examples. Upload or link to previous work, such as blog
posts, presentations, images, and websites, and give people a
reason to engage with you.
You may also link your SlideShare presentations and auto upload
them to your profile in your Summary section.
SlideShare
http://www.slideshare.net/suebeckingham
Showcase conference presentations
SlideShare analytics
Showcase your publications
Make yourself easy to find
Your LinkedIn profile tells your professional story and can help
cement new relationships. Make sure people are seeing it.
Customise your public profile URL to increase your chances of
appearing in search results and make it easy for people to find
you. Add to business cards, website/blog, email signature.
Updating your profile
On your profile page you can
turn updates off whilst you are
making edits
When adding new publications also consider adding to:
• LinkedIn profile
• SHURA Sheffield Hallam Research Archive
(or your institution's equivalent)
• Academia.edu
• ResearchGate
• Mendeley
Using social media to remain
in good standing
Middleton and Beckingham 2015
“Your brand isn’t what you say, it is,
it’s what Google says it is…”
It has the power to influence people
to invest (or divest) in you.
(Joel 2009)
Remember....
Senior Lecturer in Information Systems and Educational Developer with a
research interest in the use of social media in education.
Blog: http://socialmediaforlearning.com/
LinkedIn: linkedin.com/in/suebeckingham
Sue Beckingham | @suebecks

Más contenido relacionado

La actualidad más candente

Information Security (Digital Signatures)
Information Security (Digital Signatures)Information Security (Digital Signatures)
Information Security (Digital Signatures)Zara Nawaz
 
Integrated service digital network
Integrated service digital networkIntegrated service digital network
Integrated service digital networkRahul Karn
 
Transport layer security (tls)
Transport layer security (tls)Transport layer security (tls)
Transport layer security (tls)Kalpesh Kalekar
 
File Transfer Protocol(FTP)
File Transfer Protocol(FTP)File Transfer Protocol(FTP)
File Transfer Protocol(FTP)Varnit Yadav
 

La actualidad más candente (7)

Node-Red
Node-RedNode-Red
Node-Red
 
01 Node-RED Basic
01 Node-RED Basic01 Node-RED Basic
01 Node-RED Basic
 
Information Security (Digital Signatures)
Information Security (Digital Signatures)Information Security (Digital Signatures)
Information Security (Digital Signatures)
 
Integrated service digital network
Integrated service digital networkIntegrated service digital network
Integrated service digital network
 
Transport layer security (tls)
Transport layer security (tls)Transport layer security (tls)
Transport layer security (tls)
 
VPN
VPNVPN
VPN
 
File Transfer Protocol(FTP)
File Transfer Protocol(FTP)File Transfer Protocol(FTP)
File Transfer Protocol(FTP)
 

Similar a Enhancing your Academic online presence using LinkedIn

Enhancing your Academic online presence using LinkedIn
Enhancing your Academic online presence using LinkedInEnhancing your Academic online presence using LinkedIn
Enhancing your Academic online presence using LinkedInSue Beckingham
 
Digital Footprints to Career Pathways - Building a Strong Professional Online...
Digital Footprints to Career Pathways - Building a Strong Professional Online...Digital Footprints to Career Pathways - Building a Strong Professional Online...
Digital Footprints to Career Pathways - Building a Strong Professional Online...Sue Beckingham
 
LinkedIn + Networking PPT.pptx
LinkedIn + Networking PPT.pptxLinkedIn + Networking PPT.pptx
LinkedIn + Networking PPT.pptxFahmiTounsiBakri
 
So what is the absolute value of social media for maths graduates?
So what is the absolute value of social media for maths graduates? So what is the absolute value of social media for maths graduates?
So what is the absolute value of social media for maths graduates? Sue Beckingham
 
Leukeamia - Build a linkedIn Profile
Leukeamia - Build a linkedIn ProfileLeukeamia - Build a linkedIn Profile
Leukeamia - Build a linkedIn ProfileRalph Meyer
 
Why engineering graduates need a professional online presence
Why engineering graduates need a professional online presence Why engineering graduates need a professional online presence
Why engineering graduates need a professional online presence Sue Beckingham
 
Managing your online profile
Managing your online profileManaging your online profile
Managing your online profileSue Beckingham
 
How to build a strong brand on linkedin
How to build a strong brand on linkedinHow to build a strong brand on linkedin
How to build a strong brand on linkedinPearl Omotoyinbo
 
Phillip Smith Social Media[1]
Phillip Smith Social Media[1]Phillip Smith Social Media[1]
Phillip Smith Social Media[1]pasmith3
 
Who do you think you are? UCISA keynote #udigcap
Who do you think you are? UCISA keynote #udigcapWho do you think you are? UCISA keynote #udigcap
Who do you think you are? UCISA keynote #udigcapSue Beckingham
 
How to build a strong brand on LinkedIn
How to build a strong brand on LinkedInHow to build a strong brand on LinkedIn
How to build a strong brand on LinkedInRuth Kusemiju
 
LinkedIn Training Seminar - Vorian Agency - Bunbury, August 2014
LinkedIn Training Seminar - Vorian Agency - Bunbury, August 2014LinkedIn Training Seminar - Vorian Agency - Bunbury, August 2014
LinkedIn Training Seminar - Vorian Agency - Bunbury, August 2014Vorian Agency
 
Looking beyond the CV: Developing a LinkedIn Profile
Looking beyond the CV: Developing a LinkedIn ProfileLooking beyond the CV: Developing a LinkedIn Profile
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
 
Developing a Professional Online Presence as a Graduate
Developing a Professional Online Presence as a GraduateDeveloping a Professional Online Presence as a Graduate
Developing a Professional Online Presence as a GraduateSue Beckingham
 

Similar a Enhancing your Academic online presence using LinkedIn (20)

Enhancing your Academic online presence using LinkedIn
Enhancing your Academic online presence using LinkedInEnhancing your Academic online presence using LinkedIn
Enhancing your Academic online presence using LinkedIn
 
Digital Footprints to Career Pathways - Building a Strong Professional Online...
Digital Footprints to Career Pathways - Building a Strong Professional Online...Digital Footprints to Career Pathways - Building a Strong Professional Online...
Digital Footprints to Career Pathways - Building a Strong Professional Online...
 
Using LinkedIn
Using LinkedInUsing LinkedIn
Using LinkedIn
 
LinkedIn + Networking PPT.pptx
LinkedIn + Networking PPT.pptxLinkedIn + Networking PPT.pptx
LinkedIn + Networking PPT.pptx
 
She Blogs Linked In July 7 2010
She Blogs Linked In July 7 2010She Blogs Linked In July 7 2010
She Blogs Linked In July 7 2010
 
Waynesboro CTS Linked In
Waynesboro CTS Linked InWaynesboro CTS Linked In
Waynesboro CTS Linked In
 
Linked In For Job Seekers
Linked In For Job SeekersLinked In For Job Seekers
Linked In For Job Seekers
 
So what is the absolute value of social media for maths graduates?
So what is the absolute value of social media for maths graduates? So what is the absolute value of social media for maths graduates?
So what is the absolute value of social media for maths graduates?
 
Leukeamia - Build a linkedIn Profile
Leukeamia - Build a linkedIn ProfileLeukeamia - Build a linkedIn Profile
Leukeamia - Build a linkedIn Profile
 
Why engineering graduates need a professional online presence
Why engineering graduates need a professional online presence Why engineering graduates need a professional online presence
Why engineering graduates need a professional online presence
 
Managing your online profile
Managing your online profileManaging your online profile
Managing your online profile
 
How to build a strong brand on linkedin
How to build a strong brand on linkedinHow to build a strong brand on linkedin
How to build a strong brand on linkedin
 
LinkedIn Basics for Charlottesville
LinkedIn Basics for CharlottesvilleLinkedIn Basics for Charlottesville
LinkedIn Basics for Charlottesville
 
Phillip Smith Social Media[1]
Phillip Smith Social Media[1]Phillip Smith Social Media[1]
Phillip Smith Social Media[1]
 
Linked In For Ceia
Linked In For CeiaLinked In For Ceia
Linked In For Ceia
 
Who do you think you are? UCISA keynote #udigcap
Who do you think you are? UCISA keynote #udigcapWho do you think you are? UCISA keynote #udigcap
Who do you think you are? UCISA keynote #udigcap
 
How to build a strong brand on LinkedIn
How to build a strong brand on LinkedInHow to build a strong brand on LinkedIn
How to build a strong brand on LinkedIn
 
LinkedIn Training Seminar - Vorian Agency - Bunbury, August 2014
LinkedIn Training Seminar - Vorian Agency - Bunbury, August 2014LinkedIn Training Seminar - Vorian Agency - Bunbury, August 2014
LinkedIn Training Seminar - Vorian Agency - Bunbury, August 2014
 
Looking beyond the CV: Developing a LinkedIn Profile
Looking beyond the CV: Developing a LinkedIn ProfileLooking beyond the CV: Developing a LinkedIn Profile
Looking beyond the CV: Developing a LinkedIn Profile
 
Developing a Professional Online Presence as a Graduate
Developing a Professional Online Presence as a GraduateDeveloping a Professional Online Presence as a Graduate
Developing a Professional Online Presence as a Graduate
 

Más de Sue Beckingham

Scaffolding the Effective use of EdTech for Group Assessments.pptx
Scaffolding the Effective use of EdTech for Group Assessments.pptxScaffolding the Effective use of EdTech for Group Assessments.pptx
Scaffolding the Effective use of EdTech for Group Assessments.pptxSue Beckingham
 
Using social media safely and appropriately in higher education - A reflectio...
Using social media safely and appropriately in higher education - A reflectio...Using social media safely and appropriately in higher education - A reflectio...
Using social media safely and appropriately in higher education - A reflectio...Sue Beckingham
 
From monologue to dialogue - Scaffolding multi-perspective and co-constructed...
From monologue to dialogue - Scaffolding multi-perspective and co-constructed...From monologue to dialogue - Scaffolding multi-perspective and co-constructed...
From monologue to dialogue - Scaffolding multi-perspective and co-constructed...Sue Beckingham
 
Students' use of social media for academic studies - The connecting bridge be...
Students' use of social media for academic studies - The connecting bridge be...Students' use of social media for academic studies - The connecting bridge be...
Students' use of social media for academic studies - The connecting bridge be...Sue Beckingham
 
How should our higher education institutions respond to innovations in new AI...
How should our higher education institutions respond to innovations in new AI...How should our higher education institutions respond to innovations in new AI...
How should our higher education institutions respond to innovations in new AI...Sue Beckingham
 
Exploring modality in the context of blended and hybrid education.pptx
Exploring modality in the context of blended and hybrid education.pptxExploring modality in the context of blended and hybrid education.pptx
Exploring modality in the context of blended and hybrid education.pptxSue Beckingham
 
Mattering, meaning making and motivation - Building trust and respect through...
Mattering, meaning making and motivation - Building trust and respect through...Mattering, meaning making and motivation - Building trust and respect through...
Mattering, meaning making and motivation - Building trust and respect through...Sue Beckingham
 
A practical approach to amplifying scholarly practice through digital technol...
A practical approach to amplifying scholarly practice through digital technol...A practical approach to amplifying scholarly practice through digital technol...
A practical approach to amplifying scholarly practice through digital technol...Sue Beckingham
 
The updated non-technical introduction to ChatGPT SEDA March 2023.pptx
The updated non-technical introduction to ChatGPT SEDA March 2023.pptxThe updated non-technical introduction to ChatGPT SEDA March 2023.pptx
The updated non-technical introduction to ChatGPT SEDA March 2023.pptxSue Beckingham
 
A non-technical introduction to ChatGPT - SEDA.pptx
A non-technical introduction to ChatGPT - SEDA.pptxA non-technical introduction to ChatGPT - SEDA.pptx
A non-technical introduction to ChatGPT - SEDA.pptxSue Beckingham
 
Using social media safely and appropriately in higher education.pptx
Using social media safely and appropriately in higher education.pptxUsing social media safely and appropriately in higher education.pptx
Using social media safely and appropriately in higher education.pptxSue Beckingham
 
Using social media to create your own professional development and PLN.pptx
Using social media to create your own professional development and PLN.pptxUsing social media to create your own professional development and PLN.pptx
Using social media to create your own professional development and PLN.pptxSue Beckingham
 
Getting to know your students through storytelling.pptx
Getting to know your students through storytelling.pptxGetting to know your students through storytelling.pptx
Getting to know your students through storytelling.pptxSue Beckingham
 
Recommendations from the ground - Student led use of social media to foster i...
Recommendations from the ground - Student led use of social media to foster i...Recommendations from the ground - Student led use of social media to foster i...
Recommendations from the ground - Student led use of social media to foster i...Sue Beckingham
 
The complex web of social interaction - Expanding virtual and spatial multili...
The complex web of social interaction - Expanding virtual and spatial multili...The complex web of social interaction - Expanding virtual and spatial multili...
The complex web of social interaction - Expanding virtual and spatial multili...Sue Beckingham
 
Learning as a Partnership - The Building Blocks of Multimodal Learning Commun...
Learning as a Partnership - The Building Blocks of Multimodal Learning Commun...Learning as a Partnership - The Building Blocks of Multimodal Learning Commun...
Learning as a Partnership - The Building Blocks of Multimodal Learning Commun...Sue Beckingham
 
Modes of Learning in Higher Education
Modes of Learning in Higher EducationModes of Learning in Higher Education
Modes of Learning in Higher EducationSue Beckingham
 
Building social learning communities
Building social learning communitiesBuilding social learning communities
Building social learning communitiesSue Beckingham
 
Recognising the value of interdependence through cooperative active learning
Recognising the value of interdependence through cooperative active learningRecognising the value of interdependence through cooperative active learning
Recognising the value of interdependence through cooperative active learningSue Beckingham
 
Students as partners co creating innovative scholarship - reflections on achi...
Students as partners co creating innovative scholarship - reflections on achi...Students as partners co creating innovative scholarship - reflections on achi...
Students as partners co creating innovative scholarship - reflections on achi...Sue Beckingham
 

Más de Sue Beckingham (20)

Scaffolding the Effective use of EdTech for Group Assessments.pptx
Scaffolding the Effective use of EdTech for Group Assessments.pptxScaffolding the Effective use of EdTech for Group Assessments.pptx
Scaffolding the Effective use of EdTech for Group Assessments.pptx
 
Using social media safely and appropriately in higher education - A reflectio...
Using social media safely and appropriately in higher education - A reflectio...Using social media safely and appropriately in higher education - A reflectio...
Using social media safely and appropriately in higher education - A reflectio...
 
From monologue to dialogue - Scaffolding multi-perspective and co-constructed...
From monologue to dialogue - Scaffolding multi-perspective and co-constructed...From monologue to dialogue - Scaffolding multi-perspective and co-constructed...
From monologue to dialogue - Scaffolding multi-perspective and co-constructed...
 
Students' use of social media for academic studies - The connecting bridge be...
Students' use of social media for academic studies - The connecting bridge be...Students' use of social media for academic studies - The connecting bridge be...
Students' use of social media for academic studies - The connecting bridge be...
 
How should our higher education institutions respond to innovations in new AI...
How should our higher education institutions respond to innovations in new AI...How should our higher education institutions respond to innovations in new AI...
How should our higher education institutions respond to innovations in new AI...
 
Exploring modality in the context of blended and hybrid education.pptx
Exploring modality in the context of blended and hybrid education.pptxExploring modality in the context of blended and hybrid education.pptx
Exploring modality in the context of blended and hybrid education.pptx
 
Mattering, meaning making and motivation - Building trust and respect through...
Mattering, meaning making and motivation - Building trust and respect through...Mattering, meaning making and motivation - Building trust and respect through...
Mattering, meaning making and motivation - Building trust and respect through...
 
A practical approach to amplifying scholarly practice through digital technol...
A practical approach to amplifying scholarly practice through digital technol...A practical approach to amplifying scholarly practice through digital technol...
A practical approach to amplifying scholarly practice through digital technol...
 
The updated non-technical introduction to ChatGPT SEDA March 2023.pptx
The updated non-technical introduction to ChatGPT SEDA March 2023.pptxThe updated non-technical introduction to ChatGPT SEDA March 2023.pptx
The updated non-technical introduction to ChatGPT SEDA March 2023.pptx
 
A non-technical introduction to ChatGPT - SEDA.pptx
A non-technical introduction to ChatGPT - SEDA.pptxA non-technical introduction to ChatGPT - SEDA.pptx
A non-technical introduction to ChatGPT - SEDA.pptx
 
Using social media safely and appropriately in higher education.pptx
Using social media safely and appropriately in higher education.pptxUsing social media safely and appropriately in higher education.pptx
Using social media safely and appropriately in higher education.pptx
 
Using social media to create your own professional development and PLN.pptx
Using social media to create your own professional development and PLN.pptxUsing social media to create your own professional development and PLN.pptx
Using social media to create your own professional development and PLN.pptx
 
Getting to know your students through storytelling.pptx
Getting to know your students through storytelling.pptxGetting to know your students through storytelling.pptx
Getting to know your students through storytelling.pptx
 
Recommendations from the ground - Student led use of social media to foster i...
Recommendations from the ground - Student led use of social media to foster i...Recommendations from the ground - Student led use of social media to foster i...
Recommendations from the ground - Student led use of social media to foster i...
 
The complex web of social interaction - Expanding virtual and spatial multili...
The complex web of social interaction - Expanding virtual and spatial multili...The complex web of social interaction - Expanding virtual and spatial multili...
The complex web of social interaction - Expanding virtual and spatial multili...
 
Learning as a Partnership - The Building Blocks of Multimodal Learning Commun...
Learning as a Partnership - The Building Blocks of Multimodal Learning Commun...Learning as a Partnership - The Building Blocks of Multimodal Learning Commun...
Learning as a Partnership - The Building Blocks of Multimodal Learning Commun...
 
Modes of Learning in Higher Education
Modes of Learning in Higher EducationModes of Learning in Higher Education
Modes of Learning in Higher Education
 
Building social learning communities
Building social learning communitiesBuilding social learning communities
Building social learning communities
 
Recognising the value of interdependence through cooperative active learning
Recognising the value of interdependence through cooperative active learningRecognising the value of interdependence through cooperative active learning
Recognising the value of interdependence through cooperative active learning
 
Students as partners co creating innovative scholarship - reflections on achi...
Students as partners co creating innovative scholarship - reflections on achi...Students as partners co creating innovative scholarship - reflections on achi...
Students as partners co creating innovative scholarship - reflections on achi...
 

Último

How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 

Último (20)

Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 

Enhancing your Academic online presence using LinkedIn

  • 1. Enhancing your Academic online presence using SueBeckingham @suebecks SheffieldHallamUniversity
  • 2. “Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation” Advanced Human Technologies 2010
  • 3. We need to be seen as role models for our students Our students returning from placement and graduates can also be role models http://www.slideshare.net/suebeckingham/social-media-for-placement-networking
  • 4. Our students need to be prepared for 'social recruitment' Social media screening, Skype interviews and online CVs • 42% of companies are now using video interviews to recruit roles • 45% of employers now use social media to screen job candidates • 34% of Jobseekers are using online profiles and using Twitter to make first contact with employers Guardian Careers 2015 http://www.theguardian.com/careers/2015/nov/22/social-media-skype-and-online-cvs-new-ways-to-get-a-job-live-chat
  • 6. https://blogs.shu.ac.uk/profiles/cases-2/ This project has developed a toolkit of resources to support the effective use of LinkedIn by staff and students made up of artefacts in multiple media, including: • Video ‘talking heads’ of employers describing how they scrutinise LinkedIn profiles, and other social media, as part of their recruitment strategies; • Short video case studies featuring alumni and how they understand the importance of social media in relation to getting a job; • Case studies from students and advisors describing their use of LinkedIn and how this has helped them, especially in becoming confident, networked professionals; • Leading academics talking about the importance of maintaining a professional network.
  • 7. The interface keeps changing so do refer to the up to date resources provided by LinkedIn https://help.linkedin.com/app/home LinkedIn Help
  • 8. Questions to consider Who will look at your online profile?  What do people want to know about you?  Where will they use this information?  Why is your profile important?  When and how often do you update it?  How will you use your profile to your advantage?
  • 9. Shining the spotlight on LinkedIn MAKING CONNECTIONS SKILLS AND ENDORSEMENTS RECOMMENDATIONS SEARCH GROUPS DIGITAL SCHOLARSHIP
  • 11. Image source: Noah Sussman 3 1 2 Building a valuable network
  • 12. Weak Ties Strong Ties YOU Strong Ties Friends or Peers are less likely to be able to provide new information or connections Weak Ties May be able to introduce you to new people with potential company information and potential job offerings
  • 13. The power of online connections • recruitment/job seeking • develop a personal brand • opportunity to learn and share • global connections • maintain connections • ongoing 24/7 networking • ability to be known and found • 6 degrees of separation 4.74* * Facebook study
  • 14. Understand your audience The way you tell your story will depend on whose attention you’re trying to attract. Whether it’s peers in your professional network, potential research or business partners, or other useful business contacts, understanding your audience will help you tailor your LinkedIn profile to speak directly to them.
  • 16. Put a face to your name First impressions count. Including a professional photo in your profile brings your story to life and attracts more attention on LinkedIn. LinkedIn state that members with profile photos receive 14x more profile views than those without.
  • 17. Create a headline that reflects your skills/interests Along with your photo, your headline is the first thing people see on your LinkedIn profile. Use this area to speak directly to your target audience, including phrases or keywords they might be using to find you.
  • 18. Tell your professional story Demonstrate your expertise. Use the Summary and Experience sections of your profile to showcase your career and experience – and show others why you’re someone worth knowing. Be sure to include keywords and phrases that highlight your best skills and improve your visibility in LinkedIn and Google search results.
  • 19. Let your network speak for you Get recommendations and endorsements of your skills from colleagues, employers, and professionals who can speak to your abilities and contributions. Having personal advocates will give you even more credibility. Leadership Team working Digital Literacy Problem Solving Negotiation and persuasion Communication Organisation Emotional Intelligence
  • 20. Showcase your work Nothing shows your quality of work to contacts better than rich, tangible examples. Upload or link to previous work, such as blog posts, presentations, images, and websites, and give people a reason to engage with you. You may also link your SlideShare presentations and auto upload them to your profile in your Summary section.
  • 24. Make yourself easy to find Your LinkedIn profile tells your professional story and can help cement new relationships. Make sure people are seeing it. Customise your public profile URL to increase your chances of appearing in search results and make it easy for people to find you. Add to business cards, website/blog, email signature.
  • 25. Updating your profile On your profile page you can turn updates off whilst you are making edits When adding new publications also consider adding to: • LinkedIn profile • SHURA Sheffield Hallam Research Archive (or your institution's equivalent) • Academia.edu • ResearchGate • Mendeley
  • 26. Using social media to remain in good standing Middleton and Beckingham 2015
  • 27. “Your brand isn’t what you say, it is, it’s what Google says it is…” It has the power to influence people to invest (or divest) in you. (Joel 2009) Remember....
  • 28. Senior Lecturer in Information Systems and Educational Developer with a research interest in the use of social media in education. Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckingham Sue Beckingham | @suebecks

Notas del editor

  1. http://pixabay.com/en/people-character-faces-real-305836/
  2. http://ahtgroup.com/services/social-media-strategies
  3. https://press.linkedin.com/about-linkedin
  4. https://press.linkedin.com/about-linkedin
  5. http://pixabay.com/en/bulb-light-blue-idea-sketch-305162/
  6. Sadly LinkedIn maps are no longer available
  7. http://www.flickr.com/photos/thefangmonster/352439602/sizes/o/in/set-72157615109132005/
  8. Six degrees of separation - Stanley Milgram 1967 http://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859 http://www.nytimes.com/2011/11/22/technology/between-you-and-me-4-74-degrees.html?_r=2
  9. http://pixabay.com/en/female-portrait-avatar-face-head-306407/ http://pixabay.com/en/male-portrait-avatar-face-head-306408/
  10. Six Pixels of Separation - Mitch Joel