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Social Media and the Digital Scholar
Sue Beckingham | @suebecks
Sheffield Hallam University
Invited Speaker
Learning and Teaching Enhancement Unit and Research Office
University of Roehampton
http://www.briansolis.com/2013/07/the-2013-social-media-landscape-infographic/
Solis 2013
So much choice! Where to start?
Boyer (1990): Scholarship Reconsidered
• advancing/ applying
knowledge
• synthesising
knowledge
• advancing
knowledge
Discovery Integration
ApplicationTeaching
advancing/
applying
knowledge
about how to
teach/ promote
learning
Established 'sharing' mechanisms
LinkedIn
updates
Blog
comments
Blog
posts
Tweets
Slideshare
YouTube
& Vimeo
Newer digital mechanisms
include
Share
Engage
Learn
Wider reach AND opportunities
through openness
Crowd Learning
Involves harnessing the knowledge
and expertise of many people
in order to answer questions or address
immediate problems.
Sharples et al 2013 - Innovating Pedagogy Report
“A culture of learning
is composed of more than
classes, schools, and subjects
It is composed of the attitudes
and enquiries of a culture of
experimentation, curiosity and
quirkiness.”
Stephen Downes 2013 Keynote ALTC
Senior Researcher for Canada's National Research Council
 e-books, audio books and e-journals
 Public social bookmarking lists e.g.Diigo and
Delicious
 Blogs
 YouTube, Wikipedia, Slideshare, Scribd, Cloud
works as starting points
 His own blogs as both a 'scrapbook' and public
space to get feedback on ideas
 Twitter for feedback and suggestions;
seminars and conference backchannels
 Google Alerts - key phrases
Weller 2011
@mweller
Tools and resources used to write this book
(that differed to previous one in 2005)
Digital connectedness through the
development of a personal
learning network
AND to continue this
dialogue face to face
CREATORS
CURATORS
CRITICS
CONVERSATIONALISTS
COLLABORATORS
COMMUNICATORS
Social Media EMPOWERS
individuals to become digital:
Be aware however:
Your digital profile is your
online portfolio and your 'brand'
Amazon founder, Jeff Bezos once
described your brand as:
“What people say about you
when you’re not in the room.”
Hootsuite 2012
“The conversation is
happening about your brand
whether you’re a part of it or
not.”
Seth Godin.
What do people SEE when they Google
your name? What opinions do they form?
http://en.wikipedia.org/wiki/Google
1996
People searches every day
2013
Algorithms
It’s not what you know, it’s no
longer simply who you
know, its all about WHO
knows
Beware of your Digital Doppelgänger!
Musician
Filmmaker
Active
Listening
cannot be
over emphasised
enough
Second quarter results June 2013
1.15
billion
819
million
mobile
MAUs
Monthly
active users
(MAUs)
51% increase
year-over-year
For example SAGE: An opportunity to
pick up on featured books, journals and
news items.
SAGE Educational Research
SAGE Media and Communication
SAGE Sociology
SAGE Methods
Pages
http://socialmedia4us.wordpress.com/
http://uk.linkedin.com/in/suebeckingham
5.7 billion
professionally oriented
searches were carried out in
2012 on LinkedIn
11 thousand within 60
seconds
Twitter
200 million active users creating
over 400 million tweets each day
Interactive showing by
discipline number of
people and publications
uploaded
Education: 902,974
Social Sciences: 850,091
Medicine: 17,193,524
http://www.pinterest.com/suebecks/
Digital Curation
The
selection, preservation, maintena
nce, collection
and archiving of digital assets
Can be public or private
Paper.li
http://paper.li/suebecks/
Paste in url link
Auto populates
Option to add your
own insight/notes
Option to share via
social networks
Featured 'bundle'
Digital Bibliometrics:
Using social media to measure
scholarly impact
Using the Activity Stream to uncover
off-site engagement
Increasingly people engage with, share, and discuss
content on social networks.
Over 80% of interactions with content take place on sites
other than the content owner’s website.
So, it is likely that most people become aware of and
interact with your blog posts, videos, and articles on
websites other than your own.
Promote your
professional networks via
your email signature
and business cards
Leading by example
Students may be social
savvy but are often
impact naive..
The importance of getting the
'boundaries' balance right
integrator:
bridge builder
to over sharer
segmentor:
cautious to
unsearchable
Grant 2013
Social Media and the Digital Scholar
The exponential growth of social media and ubiquitous use of mobile
technology has changed the way we communicate both socially and for
many also professionally. It is therefore timely to consider how social media
can be used to develop personal learning networks and through open
sharing find opportunities to also develop our scholarly practice.
Sue Beckingham | @suebecks

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Scholarship and Social Media

Editor's Notes

  1. Image:http://www.flickr.com/photos/mkhmarketing/8540717756/in/photostream/
  2. https://depts.washington.edu/gs630/Spring/Boyer.pdf
  3. http://www.open.ac.uk/personalpages/mike.sharples/Reports/Innovating_Pedagogy_report_2013.pdf
  4. http://www.amazon.co.uk/The-Digital-Scholar-Transforming-ebook/dp/B005KYGS7K
  5. http://en.wikipedia.org/wiki/Jeff_Bezoshttp://blog.hootsuite.com/8-tips-for-social-business-3/
  6. http://blog.brandyourself.com/brand-yourselfcom/want-to-look-better-in-google-our-data-shows-you-the-best-ways-our-first-infographic/
  7. http://www.google.com/competition/howgooglesearchworks.html
  8. http://blog.brandyourself.com/brand-yourselfcom/want-to-look-better-in-google-our-data-shows-you-the-best-ways-our-first-infographic/
  9. http://www.prnewswire.com/news-releases/facebook-reports-second-quarter-2013-results-216805531.html
  10. https://blog.twitter.com/2013/celebrating-twitter7
  11. http://en.wikipedia.org/wiki/Digital_curation
  12. http://searchengineland.com/the-lost-art-of-social-button-sharing-163867
  13. http://www.google.com/analytics/features/social-sharing.html
  14. http://roehamptonresearchblog.wordpress.com/
  15. http://www.psychologytoday.com/blog/give-and-take/201309/why-some-people-have-no-boundaries-online