Growing Business Online | Fast Web Formula | Day 3
1. a y3
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Growing Business Online
Industry Leading Experts Share Top Success Tips
Produced by Suellen Hughes, Chief Kickstarter at http://thekickstartbiz.com
2. a y3
D
Growing Business Online
Industry Leading Experts Share Top Success Tips
Produced by Suellen Hughes, Chief Kickstarter at http://thekickstartbiz.com
3. Fast Web Formula 3
• Close to 200 people attended successful Internet Marketer James
Schramko's annual conference Fast Web Formula 3.
• Over 3 days, industry leaders shared their knowledge & tips on
how to build a successful business using online technologies.
• I was lucky enough to attend and am going to share the key tips I
learned that I think will help you to grow your business online.
• This is an interactive presentation with video and page links where
you can find more information - just click on the images and links
• All presentations at the conference were professionally recorded.
To order your copy of the videos and hear from the experts directly
visit FastWebFormula3
4. Video, The New Black
• YouTube gets a lot of viewers (traffic) with many more consumers
of video than producers. It is another channel to market.
• Get the right people to help you - e.g. star, videographer, script
writer, technician, admin
• Choose the right idea - based on who you want to attract, and
what value you can create for them
• Tap into trending mass desires such as health, ageing, weight
loss etc.
• Create a process to post video to YouTube, create audio file,
transcribe and post to blog and iTunes
• Traffic tips - use YouTube keyword tool, include website in
description, create intriguing thumbnails, leave comments on
other videos to build backlinks to your channel & build
relationships, run competitions, use same title tag on video & blog
post, upload a txt caption file transcription to get indexed Gideon Shalwick is a video blogger and
video marketing expert who teaches
people how to build business using
• Build relationship and trust & grow your list.
video.
• Recommended Reading: “Breakthrough Advertising” by Eugene
Schwartz
5. Affiliate Marketing,
Swiss Banker Style
• Ask yourself, how much daily income do I need to live a
comfortable lifestyle - that becomes your goal
• Find hungry markets with hungry buyers - the Big 4 -
Business & Money, Look & Feel Better, Dating &
Relationships, Passionate Hobbies (e.g. golf)
• Find popular products that sell - check eBay top searches,
Amazon top sellers, magazines, ads
• Create great content for your site. Think like a customer.
Connect with their problems. Review products.
• Focus content on customers at the review / buy stage, not
just those in the early browsing stages
Andy Grand is an ex Swiss Banker
• Make your site more appealing than other affiliate sites. turned Affiliate Marketer. He
applied systems & rigour to selling
Do split testing. Give a bonus offer if people buy from you. affiliate products online and is now
one of the world’s leading affiliate
• Learning is not enough. At some point you need to marketers
implement
6. Helping Local
Businesses to Grow
• Helping “local” or bricks & mortar businesses to grow their
business online
• Business owners are busy already and don’t have time
and /or expertise to learn the latest in internet marketing
• 50% of companies in Australia, still don’t have a website
• Create a USP or find a niche you’re interested in
• You don’t need to be a “techie” to be a local business
consultant, you need to have good people and marketing
skills
• Create packages that SMEs need to grow business online
• Develop systems to leverage your time so that you can Kyle Tully is a marketing
work with more customers consultant, copywriter and author.
His home study course Consulting
• Choose customers who are already advertising because Tycoon
they understand the value of what you have to offer
7. Success Mindset...Think
MUCH Bigger
• Figure out what you’re good at “your thing” and then
focus on that - outsource everything else. Practice
your thing over and over and over. Repetition is the
key.
• Get comfortable with failing. Get used to it and get
over it. “Fail forward”. Learn from your mistakes
• Overwhelm, confusion and frustration are just part of
the journey so get used to it!
• Your income will be directly correlated to the peer
group you associate with
• @PMarto: “Ed OKeefe is like Oprah on steroids - talk Ed O’Keefe is a self-taught, super-
about motivating” successful marketing expert who
focuses on the dental industry.
He’s also a man with a mission.
• Recommended: “Failure’s Not an Option, it’s a
Necessity!” Connie Lynne
8. Take Action
• Did you pick up any ideas from these internet
marketing experts?
• What action can you take to grow your
business online?
• What are the biggest challenges you’re
facing right now?
• Feeling overwhelmed, frustrated or not sure
whose advice to trust?
• If you are starting a business or looking to
grow your business online, I’m here to give
you the kickstart you need!
Suellen Hughes, Chief
• Visit my website or connect with me on Kickstarter at The Kickstart
Business
Twitter, Facebook or LinkedIn