How Can Boost Your Brand
& Increase Traffic Carmine Media | Blogging | Social Media | Web Marketing

Background • Lead SM Strategist
R+L Carriers • Owner - Carmine Media • County Site Administrator

What started Pinterest? “We wanted
to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.” Evan Sharp Pinterest Designer and Co-Founder

Why is Pinterest Addicting? •
Simple design • Content hoarding • Image takes center stage • Easy to use • Interest rather than relationship based

What Can I do on
Pinterest? • Curate content • Share images • Bookmark articles and images • Organize what you love • Share pins on Facebook and Twitter • Comment on other pins • Follow other pinners • Follow other boards

Fastest Growth Ever Headline: Pinterest
Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever. Techcrunch.com

More referral traffic than… •
YouTube • Google+ • LinkedIn • Reddit Combined!

More referral traffic than…
Twitter!

Very Pintesting… • Average 1.36
million users daily • Over 1/5 Facebook connected users on daily • Majority are women – 68.2% • 28% have household income over $100k • Average time on site – 15.8 minutes • Third most visited social media site

How does Pinterest Work? •
Interest boards • Pinners can follow one another • Upload images • Pin images directly from websites • Pinmarklet • Repin other people’s content

Is Pinterest Right for Your
Brand? • Can you visually represent your brand? • Is your audience on Pinterest? • Is your website optimized for Pinterest? • Do you have someone that can create or manipulate images?

What can Pinterest do for
My Business? • Drive traffic to your website • Interact with customers/leads • Increase awareness about your brand • Make your brand interesting

Developing a Strategy • Define
your goals • Review your website • Consult with your web designer • Request an invite

Request an Invite

Logging In • Facebook •
Twitter • Email login

Profiles and Settings • Add
your profile picture • Add links to social networks • Add keywords to your bio • The top three people you repin appear on the top right

Pinterest Settings

Pinterest Profiles

Set Up Your Boards

Decide on Board Topics •
Use fun titles • Include keywords • Industry Best Practices • Include a board for clients • Include a board for inspiration • Your HQ location • Humor

Choose a board cover

Types of Boards

How to Pin • Upload
images from your computer • Add a pin directly from a URL • Use the Pin It Button from Pinterest.

Formatting Pins • Use creative
titles • Focus on lifestyle • Use keywords • Tag others with @ symbol • Add prices to products • Credit your sources • Ask questions to encourage comments

Adding links to Uploads

Types of Pins • Images
from your website/blog • Images from blogs you read • Images from customer sites • Photos • Infographics • Food and Fashion • Text slides • Videos

Industry Best Practices

Creative Images

Fashion

Your HQ Location

Humor

Set up a Pinning Strategy
• Topics • Photos • Video • Trusted feeds • OPC – Other People’s Content.

Housekeeping • Admin rights •
Artwork • Etiquette • Do more than self promote

Collaborating
• Group Boards

Building an Audience • Use
the find friend option – Facebook – Twitter – Gmail – Yahoo • Follow pinners posting relevant content • Cross connect accounts • Add a Follow or Pin it button

Marketing Strategies • As a
promotional tool • As a traffic driver • As a connection tool with other platforms • Hashtags • Commenting and @responsing

Copyright • TOS • Cite
your source • Pin from original source • Create your own content! • Check before repinning • Avoid embed

Measure and Track • Google
Analytics – tagged URLs – Direct traffic • Cross account engagement? • Repins • ReTweets

PinPals to Follow • Mashable
• Whole Foods • R+L Carriers • Fast Company • Check out pinnerstofollow.com

Don’t Give Up • Regular
posts • Leverage existing SM platforms • Spend the time • Relationships take time • Set aside time to follow new pinners • Pin daily

References • http://mashable.com/2012/02/25/pinterest-user-demographics/ • http://mashable.com/2012/03/20/why-is-pinterest-so-addictive/
• http://mashable.com/2011/12/16/pinterest-design/ • http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/ • http://techcrunch.com/2012/03/08/pinterest-now-generates-more-referral-traffic- than-twitter-study/ • http://blog.pinterest.com/post/21816641071/introducing-improved-group-boards • http://www.inc.com/john-brandon/9-tips-boost-your-business-pinterest.html • http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/ • http://www.socialmediaexaminer.com/26-tips-for-using-pinterest-for-business/ • http://pinterest.com/about/help/ • http://www.pcworld.com/businesscenter/article/250700/what_you_should_know _about_pinterest_and_copyright.html • http://realitybasedcommunity.net/archive/2012/03/332.php

Carmine Media | Blogging |
Social Media | Web Marketing Questions? Connect with me! Pinterest: Pinterest.com/carminemedia Facebook: facebook.com/carminemedia Web: Carminemedia.com Twitter: @suereynolds