Dennis Pham & Scot A. Laudicina", Pitney Bowes Let Pitney Bowes bring data management and spatial intelligence, down from the cloud and into your CRM. Pitney Bowes produces actionable insight for organizations looking to become customer-focused in their interactions with their customers across all channels by combining disciplines of data quality, data integration and master data management with spatial, social and predictive analytics as part of a comprehensive solution delivered in real-time or batch. Pitney Bowes makes it easy for distinct functional areas to work in concert to improve customer relationship management, financial reporting and compliance.

1. Data Management & Spatial Intelligence
from the Cumulus Clouds to your CRM
Dennis Pham, Principal Solutions Engineer
Scot A. Laudicina – Director, Strategic Alliances

2. So why is data management important?
• Data is the raw material of information
• Accurate information underpins good business decisions and smooth
running processes
• Existing data is often reused to fulfill new business requirements

3. Business Operations
…Information & Insight is based on Data
Decisions are based on Information and Insight

4. Business Challenges
Why do we have so
much returned mail?
Our services response
units are inneficient
Who is the
customer on
the phone?
Why are we getting
audited?
I cannot get a
single view of my
customers
The data in our
Data Warehouse
is not reliable
My response rate is
less than 1%, why?
…it affects every department
Why are we
getting duplicate
statements?
Bad Data leads to bad decisions
Bad data in one system is like a virus….
…. It spreads to the other databases

5. Name
John Smith
Henry R. White
Dr. Andy Brown
Steve D. Brook, Jr.
Title First Middle Last Suffix
John Smith
Henry R. White
Dr. Andy Brown
Steven D. Brook Jr.
City
Ny
New York
N.Y.
NY
City
New York
New York
New York
New York
Normalization

6. Normalization: Benefits
• Standardize data for a uniform customer experience
• Generate consistent communications
• Pre-populated industry terms makes it easier to set rules
• Consolidates standards and dictionaries into a single platform
• Creates structured data which enhances identity resolution

7. Global Name Recognition

8. Global Name Recognition: Benefits
• Recognize name elements across cultures
• Enhance customer experience
• Improve identity resolution and de-duplication
• Improve target marketing with gender and ethnicity identifiers
• Improve collections and searches through name variation
generator

9. Global Address Verification
Pitney Bowes
4200 Parlament
Lanham MD
Marcus Enger
21 Mainzer Street
Koeln, Germany
Japan〒192-0993東京都八
王子市6-11子安町
Pitney Bowes
4200 Parliament Pl, Ste 600
Lanham, MD, 20706-1852
Marcus Enger
Mainzer Str. 21
50678 Köln, DE
6-11 SHIMOHONDA
KOYASU-CHO
HACHIOJI-SHI, TOKYO-TO
192-0993, JP

10. Global Address Verification: Benefits
• Increase customer satisfaction
• Faster, more accurate data capture
• Validate quality at the point of data entry
• Minimize errors and streamline downstream processes
• Improve deliverability of goods and communications
• Increase opportunity to match/enrich customer data

11. Data Matching
A B C DC
B A B A
D B B C A
A B
C D
Original Data Duplicates Removed
De-Duping

12. De-duping: Benefits
• Gain a single view of your customers, products and locations
• Consolidate records to eliminate duplicate efforts
• Synchronize data across disparate business units and
systems
• Improve business processes up-front
• Enhance customer experience
• Enable information sharing

13. Spatial Intelligence
690 Flatbush Ave,
West Hartford, CT
06110

14. Spatial Intelligence: Benefits
• Put relationships in context
• Establish a permanent location record
• Reduce risks and make better decisions
• Enable spatial analysis

15. Thank You
www.pb.com/software