Learn how you can automate business process integration between Sugar and third-party applications using the pre-built library of application and protocol adapters in the Magic xpi Integration Platform. Explore specific business process flows such as opportunity to order conversion between Sugar and third-party ERP systems. Discover the benefits of integration monitoring, synchronization, enterprise mobile mash-ups and more.
1. TOP TEN INTEGRATION TARGETS FOR
SUGAR
Glenn Johnson
Senior Vice President
Magic Software Americas
@glenn4pr @MagicSoftware#SugarCon
2. CRM Profit Cycle
2
360 View
Cost
reduction
Better
Customer
Service
Enhanced
Customer
Experience
Increased
Customer
Satisfaction
Better
Customer
Retention
Loyal
customers
More repeat
business
More new
business
More Profit!
3. Integration Enhances CRM Profit Cycle
3
Integrated
CRM
Benefits
360 View
Data
Integration
NetworkedCustom
Business
Process
Orchestration
4. 6 of top 10 Integration Touchpoints are
to ERP Systems
4
Financial
Management
• General Accounting
• Accounts Payable
• 1-Accounts
Receivable
• Fixed Assets
• 2-Address Book /
Communications
Distribution
Management
• Procurement
Management
• 3-Sales Order
Management
• 4-Inventory /
Warehouse
Management
Human Capital
Management
• Human Resources
• Benefits
Administration
• 5-Payroll
Manufacturing
Management
• Manufacturing
Accounting
• Plant and
Equipment
Maintenance
Management
• 6-Product Data
Management
• Shop Floor
Management
5. #1 Opportunity to Order Conversion
5
Lead
Opportunity
Account
Contact
ERP Sales Order
6. #2 Address Book Integration
6
CRM
ERP
address book integration
14. #10 Mobile Integration & Apps
• Composite CRM, ERP and other
systems
– data mash-ups
– process orchestration
• Online and Offline apps
• Location and Context Sensitive
– process specific
– industry and business specific
– location aware
– device enhanced features
• barcode
• photo attachments
• etc.
14
16. Smarter Technology
Magic xpi Studio
Flow Editor
Data
Mapper
Checker Debugger
Topology
Editor
Business
Process
Editor
Magic xpi
Monitor
Dashboard Log
Magic
xpi
Server
with
In-
Memory
Data Grid
Technology
20. About Sennheiser:
Turnover: € 584.4 million (2012)
Number of employees: 2,329 people worldwide (2012 average), 1,226 (53 %) in
Germany and 1,103 (47 %) abroad
Manufacturing plants:
Germany (microphones, headphones, wireless microphone and monitoring systems,
conference and information systems, aviation headsets)
Ireland (headphones, audiology products, monitor loudspeakers, integrated systems
products)
USA (wireless microphone and monitoring systems)
Sales subsidiaries
France, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein,
Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China,
Canada, Mexico and the USA
21. 21
Sennheiser Selects Magic for Central Integration Plattform
Sennheiser automatesbusinessprocessesacrossSugarCRMand Oracle JD
Edwards; The firstofmanyintegrationprojectsplannedwithawardwinning Magic xpi
Integration Platform.
The Challenge
• Central Integration Platformtointegrate ERP from Oracle JD Edwards with CRM
fromSugarCRMandothersystemsof a heterogenous IT landscape (IBM Content Manager
ECM, ProductLabeling System PLM (CIM Database), Lotus Notes, Microstrategy etc.
• Platformneededtobe flexible, scalable, easy touseandmaintain
The Solution
• Magic xpi`s standard adapter for JD Edwards and SugarCRM made lengthy
programming of interfaces unnecessary
• Flexible andstable Central Integration Platform in a hub-and-spokearchitecture
• Process Automation with synchronization of account data, sales information, vendor and
invoice data
22. 22
Sennheiser Selects Magic for Central Integration Plattform
The Benefits
• Standard adaptermadeintegration quick and easy toimplement
• Future integration projects, changes or reacting to business requirements can also be
performed quickly and easily
• Integration Platform provides a clear architecture for efficient maintenance and prevents
Spaghetti Code
• Nodatasilosbyintegratingthewhole IT landscape
• Automation ofbusinessprocessesincreasesproductivity
• In-Memory Computing Architecturefor high availability, elasticscalabilityand 24/7
businesscontinuity
25. Magic Software Enterprises empowers customers
around the globe with smarter technology that
delivers a multichannel user experience for
enterprise processes and business logic and data
26. A global provider of application
development and business integration
platforms
Focused on
business
needs
Innovative
technology
Proven
experience
Who We Are
Hiererklärenwo Magic xpi imspeziellenimKontextmit SFDC zusehenist :Magic xpi ist die Schnittstellezwischen ALLEN SFDC Plattformen und Dienstenhinzu den unterschiedlichenBackendsystemenSales cloud = unser CRMService cloud = Remedy Force (Remedy in Salesforce)Custom cloud = eigeneAnwendungen auf force.com odereigeneAnwendung in salesforce.comDatabase.com läuftauchunter Custom cloud (Unterstützung per WebServiceoder REST ist da, unklar, obüberunseren SFDC Konnektor)Heroku – Cloud Anbieterfür Ruby, Java, Node.js, Clojure, Python, ScalaChatter wirdrudimentärunterstützt, Feed, Links, Dokumentekönnenangelegtwerden, abernichtgelesenwerden, abernicht die Chatter API direktHiererklärenwo Magic xpi imspeziellenimKontextmit SFDC zusehenist :Magic xpi ist die Schnittstellezwischen ALLEN SFDC Plattformen und Dienstenhinzu den unterschiedlichenBackendsystemenWirunterstützenalleStandartobjecte + Customobject und Änderungen an diesen.SalesCloud2: klassiche CRMServiceCloud2: Remedi Force (helpdesk), BMC RemediCustomCloud2: EigeneAnwendungen (basis salesforce.com) schreiben… überAppaxchange an andereKundenvertrieben (Möglichauch auf force.com)DataBase.com: technischmöglichüberWebservices, RestservicesHeroku.com: rubi,java,node.js in der Cloud programieren.Redy&six: wirdnichtsupportetChatter: Wirdrodimentärunterstütz. An Account legenoderlesenwir feeds an. Abernicht an der Rodimentären Chatter API. Chatter nur in verbindungmit CRM.