Best practices in creating a practice Facebook page; explaination of common settings; and tips on getting the most out of your page.

1. Facebook Page Creation, Settings and Tips (Tailored for healthcare practices) by David Sullivan David Sullivan http://davidsullivan.net

2. Facebook may change their services, settings and features at any time Neither Trapezio nor David Sullivan represent Facebook in any way Issues of publishing patient information online are solely the responsibility of the practice; see your state/government dental association for more information as it pertains to patient privacy laws in your area Disclaimer David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

3. More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook Average user is connected to 80 community pages, groups and events As of 4/5/2011 https://www.facebook.com/press/info.php?statistics Why Facebook? David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

4. Facebook Profile Designed for a person’s personal use Friends must request and be approved Profiles are or can be private Facebook Page Designed for businesses, organizations or causes Anyone can “Like” a page (old terminology was to “become a fan”) Pages are public and indexed by search engines Page .vs. Profile David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

5. Note: Proceed with caution! Read this before attempting http://mashable.com/2011/03/31/facebook-profile-migration-warning/ First download your content The migration only saves the profile picture and the friends www.facebook.com/download Second, use Facebook’s migration tool Converting changes friends into fans It is not reversible! www.facebook.com/pages/create.php?migrate Last, add back photos, etc., and edit settings Converting a Profile to a Page David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

6. The doctor needs a Facebook profile The doctor’s profile needs to be an Administrator of the practice’s Page Another staff may also be Administrators in order to do the posting and handle responses Doctor, Doctor David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

7. www.facebook.com/page/create.php Choose “Local Business or Place” Choose the “Health/Medical/Pharmacy” category Enter the Practice Name at “Business or Place” Choose carefully; you cannot change after 100 fans Enter the main office address & contact info Read and agree to Facebook’s terms Creating the Page David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

8. Edit Page David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

9. Keep “Page Visibility” box unchecked Keep “Wall Page Shows” set to “All Posts” Generally keep “Default Landing Page” set to “Wall” unless you have a custom content tab Under “Posting Ability” keep “Users can write or post content on the wall” checked Pictures and videos are up to your discretion Set “Profanity Blocklist” at your discretion Manage Permissions David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

10. The Username creates a short Facebook URL Choose carefully; it cannot be changed later Set office hours in “Hours” if you have same hours for all office locations The “About” text is displayed on the left column under the tab menu. Should be short. The “Description” text is displayed on the “Info” tab. This can contain more information. Multi-location practices can list all addresses here Basic Information David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

11. Will be displayed on all tabs of your page A square thumbnail of it will be used on all wall posts made by your page Currently uses a maximum image size of 180 pixels wide and 540 pixels high It will always be shrunk or stretched to 180 pixels wide Profile Picture David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

12. The doctor should always be an admin The primary admin is responsible for: Posting information Responding to comments and questions Editing settings Fewer is better Manage Admins David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

13. Post something at least one time per day Don’t do much self promotion Post orthodontic/dental content AAO public page facebook.com/AAOBraces TeleVoxfacebook.com/TelevoxOrthodontists Post what’s going on in the office “Sally just got engaged!” “We all started singing when the Journey song played” Tip: Content Is King David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

14. Ask for comments; ask questions Respond to everyone who comments Respond and answer questions promptly Deal with negative conversations offline Tip: Be Social David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

15. Facebook has strict rules for promotions Read www.facebook.com/promotions_guidelines.php Most applicable to orthodontic practices: Cannot be available for those under age 18 Cannot require posting on your wall You cannot contact winners through Facebook Use a 3rd party app like Wildfire or involver Facebook can disable your page if caught Tip: Practice Promotions David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

16. Shows 5 photos From photos posted to your wall, or From photos in which your page was Tagged Displayed as thumbnails 98px W by 68px H Display in random order You can choose to hide individual photos from displaying in the ribbon (click the X) Tip: Photo Ribbon David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

17. Let’s you see recent “fans” Comment on other pages AS your page “Like” other pages Tip: Browse As Page David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

18. Create a poll question on your wall Define your own answers Viewers can answer the poll and see results Tip: Question/Polls David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

19. For Facebook related questions, you may contact me through my blog: http://davidsullivan.net Thank you! David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips

20. David Sullivan http://davidsullivan.net Facebook Page Creation, Settings and Tips