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2. ATTITUDE
• Cognitive component • Changing his attitude
• Changing his behavior
• Affective component
• Developing a rationalization
• Behavioral component • Importance
• “attitude – as „ evaluative • Influence
statements either favorable or • Rewards
unfavorable- concerning :
objects, people or events. They  Importance
reflect how one feels about  Correspondence to behavior
something”  Accessibility
 Social pressures
 Direct experience

3. • Identity • Affective commitment
• Psychological empowerment • Continuance commitment
• Participation • Normative commitment
• High performance and low • Research on OC found that :
absenteeism  Higher productivity
 Lower absenteeism
 Affective commitment has
greater impact
 Cultural differences

4. • Give clear guidelines
• They consider the reward
• Allow control over performance
system in the organization to • Are consistent with their identity and
be fair. training
• Are meaningful
• They are allowed to participate • “ an individual‟s involvement with
in the decision making process satisfaction with and enthusiasm for the
work he or she does”.
and express their opinions and • Short term effects :
share their ideas  Involvement
 Effort
• The managers or immediate  Persistence
superior are thought of as • Long term effects :
supportive and understanding  Good physical & mental
 Heath & well being

5. • JOB PERFORMANCE
 When we do a good job, we feel good
intrinsically
 Besides high productivity results in greater
MEASURES : economic, sociological & psychological
Single global rating rewards in the form of pay raise, greater
recognition, promotion etc this in turn
Facet rating increases job satisfaction
DETERMINANTS : • CUSTOMER SATISFACTION
Work itself  Training employees
Pay  Rewarding employees
Personality  Creating a positive work environment
IMPACT :  Conducting regular employee satisfaction
Exit surveys.
• ABSENTEEISM
Voice
• EMPLOYEE TURNOVER
Loyalty
• WORK PLACE DEVIANCE
Neglect • ACROSS CULTURES