The document discusses how businesses can promote themselves via the internet. It notes that millions of potential clients are online and businesses can connect with the world. It emphasizes learning about social media marketing (SMM), search engine optimization (SEO), using blogs, and creating websites. Statistics show the large number of people online and spending on digital advertising. The document also provides an example of a successful promotional campaign by OfficeMax using social media. It invites the reader to an international summer school in Ekaterinburg, Russia to learn about online business promotion through lectures, projects, and language classes.
2. How to spend less money
and get more clients?
Everyone who starts his business wants to find an
answer to this question.
And there is only one way to do it right now – Internet.
Millions of your potential clients are connected by
world wide web and they can easily tell each other
about you!
Remember, that your competitors are already there,
but they probably don’t know some features…
Be the first!
3. Why Internet is important
for your business?
Do you know…
what does SMM mean?
what is SEO?
how to use blogs for promotion?
how to create your website?
and why do you have to know it today?
Because you can communicate
with the whole world!
4. Here’s some statistics:
2,27 billion people use Internet today
Facebook is one of the most popular websites
483 minutes a month young people spend in
social sites
$ 29 billion were spent on online advertising in
Europe
½ of advertising budget comes to SEO
9 of 10 marketing managers use Facebook for
their company
6. This company
had amazing
result:
OfficeMax company
started an ―Elf yourself‖
promo-campaign,
promoting it in social
media. They offered people
load their photos to make
an elf with their face.
As a result they had more
than 122 million people,
that means that their brand
became recognizable.
7. We can teach you how to
promote your business!
Turn the slide…
8. International Summer
School 2013
―Business promotion
via the Internet‖
Ekaterinburg, Russia
10. Our program contains:
Lectures and practical classes in Business Internet
communications:
- bases of usability and website -
on-line community management -
business promotion via the Internet
- PR in blogosphere
- analysis of Business advertising via the
Internet messages
Work on the projects in large
metallurgical corporations, pharmaceutical
companies, telecommunication companies, energy
company, etc..
Russian language classes of different levels.
12. What is Ekaterinburg?
it’s one of the biggest cities in Russia, situated in
Urals, the geographical center of our country
also it’s a geographical boarder between Europe
and Asia
EXPO 2020 is going to be in Ekaterinburg
Forbes magazine called Ekaterinburg the most
attractive city for business in Russia
The last Russian emperor Nicholas II lived here
and was killed in Ekaterinburg
13. What to visit in
Ekaterinburg:
http://www.ekaterinburg.com/city/00
4/910/article_4910.html
14. Where to have a rest
in Ekaterinburg:
We have many cafes and Also you’ll find here mass-
restaurants which are well- market and luxury shops as:
known all over the world, for
example: Zara
TGI Fridays H&M
Mc Donald's Bershka
Burger King Stockmann
Subway Chanel
Ugly Coyote Dior
Hyatt Hotel Restaurants Louis Vuitton
15. More information
about Ekaterinburg
you’ll find here:
http://www.ekburg.ru/english_version/ - an official
website of the city, English version
http://en.wikipedia.org/wiki/Yekaterinburg - the city on
Wikipedia
http://www.ekaterinburg.com/city/004/910/article_4910.h
tml - nonofficial English website about Ekaterinburg
http://www.expo2020.ru/en/ - an official website of EXPO
2020 in Ekaterinburg, English version
http://www.ekburg.ru/aboutcity/pano/2012/#12=-
40=14.985215598305638=41.38326925339442 - a gig
pixel panorama of the city
16. Don’t miss your chance to
study and explore
the world!
Visit our website
http://uralsummer.ru/