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Enhancing
Productivity.
Enabling
Success.        Sage CRM
Over 70 countries worldwide use
                    our award winning Sage CRM
                    web-based customer relationship
                    management solution




sagecrm.com/trial
Sage CRM
Customer Relationship Management
Customer Relationship Management              More than 12,000 organisations in 70
(CRM) is far more than just a software        countries use our award-winning Sage
application. It is a business solution that   CRM software to manage their critical
gives you the ability to connect with and     sales, marketing and customer service
understand real people covering every         activities every day.
interaction with valuable customers
across your entire business.                  With a choice of editions, and deployment
                                              options, Sage CRM has a solution that
Sage CRM enhances your customers’             can meet the individual needs of your
experience by doing so many things            business and accelerate your business
they never even see, for instance,            growth.
enabling improved business processes,
closer management of new and existing
customer relationships, increased
revenues and decreased inefficiencies.
Sage CRM provides management with
timely and reliable insight to guide
important business decisions.

As the leading supplier of business
management solutions to small and
medium-sized businesses, Sage has over
six million customers worldwide.




                                                                       Sage CRM
Sage CRM offers customers a
rapid route to success and value
with an easy to use and quick to
deploy solution, available anytime,
anywhere.




sagecrm.com/trial
Sage CRM
Rapid Route to Success & Value




                               Route to Succ
                          apid              es
                         R




                                                            s
                                        Ease-of-Use



                       Fast, Flexible                  Ease-of-
                       Deployment                     Anywhere
                                                       Access



                             Business           Ease-of-
                            Integration       Customisation


                         Ra
                              pid                      Va lue
                                    Route to


•	 Easy to use with simple navigation           •	 Available on-premise or in the cloud

•	 Access anywhere, anytime with rich           •	 Integrates with key Sage ERP
   CRM functionality across multiple               solutions for a complete view of your
   mobile platforms                                customers

•	 Highly customisable and scalable             •	 Rapid return on investment and low
   solution that grows as your needs               total cost of ownership
   develop




                                                                        Sage CRM
Sage CRM
Benefits Snapshot
•	 Ensures your sales, marketing and       •	 Enables you to leverage further
   customer service resources are being       revenue opportunities within your
   used to maximum effect                     current customer base

•	 Reduces your cost-of-sale               •	 Empowers your staff to provide
                                              exceptional service to your customers
•	 Reduces the cost of your marketing
   leads                                   •	 Reduces your opportunity cost

•	 Ensures you meet customer service       •	 Boosts productivity and enables staff
   level agreements                           to accomplish more in their working
                                              day
•	 Minimises administration costs
                                           •	 Maximises customer communications
•	 Protects and grows your revenue            and interactions through integrated
                                              social media channels
•	 Ensures that your investments are all
   aligned to revenue development

•	 Enables you to pinpoint underlying
   issues and take corrective action
   accordingly

•	 Reduces the potential for customer
   attrition




Reduces costs, increases
productivity while increasing
customer satisfaction




sagecrm.com/trial
Sage CRM
Delivering an Enhanced User Experience Everytime
Sage CRM is optimised specifically for           Plus, it can be easily adapted by you to
small and medium-sized businesses.               make it fit how you work, saving you time
Easy to use and quick to deploy in the           and money, both now and in the future.
cloud or on-premise, it delivers a rapid         In this way, we can help you get the most
return on investment so you see a positive       from your CRM investment and accelerate
impact on your business straight away.           your business growth.




           Watch our quick, two minute video and see for yourself how easy it is to
           use Sage CRM in your business
           bit.ly/sagecrmbenefits




                                                                                Sage CRM
Sage CRM
Features at a Glance
For all users                                   •	 Business Collaboration powered by
                                                   Yammer, a powerful tool that enables
•	 Easy to use interface with a fresh look         greater collaboration across teams
   and feel
                                                For IT Professionals
•	 Fully customisable interactive
   dashboard                                    •	 Out-of-the-box customisation

•	 End-user personalisation of interface        •	 Easy to install and quick to deploy
   design and content
                                                •	 Easy to integrate
•	 In-built user tutorials, user guide, quick
   tips and product videos                      •	 Flexible deployment options

•	 Relationship management graphs               •	 Advanced customisation capabilities

•	 Impactful visual charts and highly           •	 Single point of entry for Sage CRM
   graphical reports                               and MS Exchange integration for
                                                   ease-of-administration and rapid new
•	 Real-time synchronisation between               user setup
   Sage CRM and MS Exchange for
   seamless calendar management                 Integration Capabilities
•	 Dynamic linking of multiple information      •	 Sage ERP integration
   sources on a single dashboard screen
                                                •	 MS Exchange integration
•	 Centralised meeting management
                                                •	 MS Outlook integration
•	 Full calendar response management
                                                •	 Social media integration
•	 Fully customisable graphical workflow
                                                •	 Web self-service
•	 Access Sage CRM across all modern
   internet browsers with cross-browser
   compatability

•	 Mobile CRM access on the latest
   smartphone and tablet devices




sagecrm.com/trial
Sage CRM
Sage CRM
Empowers Sales Teams to Sell Effectively
Sage CRM directs your sales efforts           Easy to use analytical tools help your
towards the most profitable, most             sales team to identify latent sales
winnable deals, and helps you make            opportunities which exist within your
the most of cross-selling and up-selling      customer database, and then create
opportunities. With instant access to         cross-sell and up-sell propositions
pipelines, calendars, sales reports,          accordingly. Automated workflow
contacts, and much more, your sales           and pipeline management eliminate
people are freed up to focus all their        unnecessary paperwork and ensure that
efforts on selling.                           sales teams are optimising their sales
                                              processes and adhering to company-
With Sage CRM, the sales team can             specific sales stages. This means that
manage and action all their activities from   opportunities will be progressed as quickly
the interactive dashboard. This intuitive     and efficiently as possible.
and interactive workspace enables the
sales team to monitor their opportunities
and pipeline, manage their calendar and
tasks, and identify powerful networking
opportunities from LinkedIn®, all from this
customisable workspace.




                                              “In the sales
                                          department, Sage
                                    CRM is the tool that we use
                                    all day long. It is vital in fact,
                                  because we log all our customer
                                  contact in Sage CRM and all our
                                  opportunities are tracked in Sage
                                   CRM. We would actually lose
                                     sight of our opportunities if
                                       we didn’t have a system             Aine
                                           like Sage CRM.”              O’Mahony,
                                                                         Business
                                                                       Development
                                                                       Team Leader,
                                                                        CarTrawler




sagecrm.com/trial
Sage CRM
Empower Sales Teams
Benefits of Sage CRM to the Sales              Sage CRM provides the sales team with
Team                                           the ability to work from a mobile device
                                               regardless of where they are located. This
Maximise the value of every sales              ensures that they have fast, up-to-date
opportunity in your pipeline                   access to critical customer data especially
                                               for those that are often out on the road.
•	 Create accurate Quotes and Orders in
   a couple of clicks                          Sage CRM enables mobile sales
                                               teams access their important customer
•	 Manage collaboration and team selling       information from the latest mobile devices.
   across your department with ease            Additionally, Sage CRM’s native apps
                                               for the iPhone and Windows 8 devices
•	 Eliminate guesswork; make decisions         provide mobile sales teams with real-time
   based on accurate, real-time                data to help them manage their business
   information                                 relationships wherever they are, even
                                               when out of coverage.
•	 Empower your team and boost
   productivity with a single view of leads,
   opportunities, tasks and activities

•	 Enables quarterly sales performance
   monitoring, improving consistency
   across the sales organisation

•	 Maximises cross- and up-sell
   opportunities

•	 Great user experience on any browser
   with cross-browser compatibility

•	 Leverages financial information from
   the back-office system

•	 Reduces time spent in the office on
   sales administration (more time on
   sales calls)

•	 Enable sales teams to work effectively
   regardless of their location with Sage
   CRM mobile solutions


                                                                         Sage CRM
Sage CRM
Execute Effective Marketing Campaigns Quickly and Easily
An invaluable tool for marketers, Sage                Marketing analytics and reporting ensure
CRM helps you to plan, execute, and                   absolute accountability at all stages in
measure the success of every marketing                the cycle, which means that return on
campaign. It becomes much easier to get               investment can be calculated with ease
the right messages to the right people at             and the marketing budget is optimised
the right time, eliminating guesswork, and            at all times. This information can be
making the best use of your marketing                 displayed on the interactive dashboard for
resources. Marketing campaign workflows               ease of reference.
can be easily customised so they are
structured for consistent execution and for
maximum reach and impact. Users can
clone campaigns allowing them to create
and share campaigns quickly and easily.

Sage E-marketing for Sage CRM* is a
fully integrated email marketing solution
which includes attention-grabbing
e-marketing templates, smart-sending
features, automated drip marketing
campaigns and the ability to track open,
click and bounce rates from within Sage
CRM.




* Sage E-marketing for Sage CRM requires an additional subscription


sagecrm.com/trial
Manage your critical Sales,
Marketing and Customer Service
activities everyday with Sage CRM




                                    Sage CRM
Sage CRM
Empower Marketing Teams
Benefits of Sage CRM to the Marketing        •	 Tracks all e-marketing email
Team                                            interactions including open, click and
                                                bounce rates automatically through
•	 Create, track and manage dynamic             Sage CRM
   marketing campaigns that really deliver
                                             •	 Maximises customer communications
•	 Plan and track activities, tasks,            and interactions through integrated
   budgets and details for each marketing       social media channels
   activity
                                             •	 Great user experience on any browser
•	 Produce highly targeted customer             with cross-browser compatibility
   communications with improved
   response rates                            •	 Social CRM solutions for LinkedIn®,
                                                Facebook and Twitter extends
•	 Real-time marketing performance              conversations and collaboration with
   analysis and pinpoint budget                 prospects and customers to social
   management                                   media channels

•	 Fully customisable marketing workflow
   out-of-the-box for rapid campaign
   execution
                                                                       Tom
•	 Includes Sage E-marketing for Sage                                Matheny
   CRM* with pre-designed email                                 Database Marketing
   templates that cover all communication                            Manager
   needs                                                          Buffalo Sabres
                                                   “Sage CRM
                                              adds a new level of
                                             professionalism to our
                                        direct mail, telemarketing and
                                        email campaigns. The detailed
                                          reports we generate give us
                                         immediate results, so we can
                                         tweak a campaign for greater
                                        effectiveness. Our campaigns
                                          are at least 20 percent more
                                            successful due to Sage
                                                      CRM.”



sagecrm.com/trial
Sage CRM
Ensure Customer Satisfaction & Loyalty
Keeping customers loyal and providing          Benefits of Sage CRM to the Customer
them with a satisfying and consistent          Services Team
customer experience can be hard
to perfect. Sage CRM enables your              •	 Manage your customer accounts with
company to roll out web-based customer            insight and collaboration
self-service quickly and cost effectively.
From here, users can service their own         •	 Respond to customer cases quickly,
information needs, track data and update          reducing response times to customer
the system without the requirement for            service requests
customer service assistance and at the
time and place of their choice.                •	 Enable agents to quickly and
                                                  accurately find the right answer the
Additionally, you can maximise the                first time
synchronisation between your service
agents and your customers, ensuring            •	 Enables customer satisfaction
that cases are progressed in a timely             measurement and benchmarking
manner and in accordance with service
level agreements (SLA). All cases can          •	 Increases productivity of customer
be managed directly from the interactive          support representatives
dashboard removing the need to
switch between screens, maximising             •	 Provides self-service facility to
the productivity of agents. Knowledge             customers around common issues
management capabilities make it easier
to capture remedies related to specific        •	 Enables customer issues to be tracked
issues which may recur over time, making          and responded to, regardless of who
sure that agents are not duplicating effort.      answers the phone or receives the
                                                  email




                                                                         Sage CRM
Sage CRM
Interactive Dashboard & Cross-Browser Compatibility
Interactive Dashboard                           Cross-browser Compatibility

The Sage CRM interactive dashboard              Sage CRM provides end users with the
revolutionises the way you manage               ability to access their solution across
your business and how your employees            all modern internet browsers and work
manage their day. The interactive               efficiently through the modern, intuitive
dashboard delivers a rich and                   interface. Supported browsers include
personalised user experience that boosts        Internet Explorer (versions 7, 8 and 9) and
productivity and helps drive user adoption      the latest versions of Firefox, Chrome and
across the business.                            Safari.

With the Sage CRM interactive
dashboard, users can manage all their
activity from one place. This includes
their calendar, their tasks, their lists and
web and RSS feeds, driving productivity
throughout your organisation and enabling
your staff to accomplish more from a
tailored workspace that combines the
information they use every day.

Using innovative drag and drop
functionality, users can re-size and
re-position gadgets, enabling them to
personalise the data they see and how
it is presented to them. This delivers
an intuitive and convenient way to view        Access your personalised interactive dashboard
                                               from the browser of your choice with cross-browser
and action items, reducing the need to         compatability.
switch between screens. A number of
pre-installed role-based dashboards
are available out-of-the-box for sales,
marketing, customer service and
management. Users can also create
bespoke company dashboards for key
accounts ensuring that relevant content is
available for maximum efficiency.




sagecrm.com/trial
“The Sage
          CRM for iPhone
    add-on is great. It’s clean
  and crisp and very readable
- I love the use of the spinners
 for the select lists! It gives my
  users the ability to get basic
   information while out in the
      field and for a service
      company that’s huge.”
                               Karen Snyder,
                                   CIO,
                               American Pool


                                               Sage CRM
Sage CRM
Sage CRM Mobile Solutions
Mobile CRM is rapidly becoming a               Sage CRM mobile solutions are an
must-have for field sales and customer         important asset to your sales team
service teams, enabling them to access         enabling users to quickly search and
critical customer information in real-time,    update contacts, opportunities, leads and
increasing sales and service effectiveness     cases and to run and view reports on the
at every stage of the customer                 move.
relationship cycle.

With this in mind Sage CRM has
developed a complete mobile solution
that equips your mobile workforce with the
necessary tools to enable them to do their
job effectively.




             Watch this short video and discover the latest trends in mobile
             technology and see how Sage CRM mobile solutions can benefit your
             business.
             bit.ly/sagecrmismobile



sagecrm.com/trial
Sage CRM
Sage CRM Social CRM Solutions




Sage CRM integrates with key social media applications such as Twitter, LinkedIn® & Facebook providing new
ways to connect and interact with customers and prospects.


Social CRM provides new ways for                      about customers and prospects. Sage
businesses to interact with and get closer            CRM for Twitter enables companies
to customers. Integrating social media                to manage their communications with
activity with CRM can further harness                 prospects and customers directly from
the power of communication with your                  within Sage CRM. Sage CRM for Twitter
customers and prospects, creating a                   enables users to post or reply directly to
meaningful community and building strong              a tweet from within Sage CRM. Not only
mutually-rewarding relationships.                     this but users can view Twitter feeds for
                                                      specific companies and people and can
Sage CRM integrates with key social                   then save the contents of the Tweet to a
media applications such as LinkedIn®,                 note within Sage CRM.
Facebook and Twitter to enable users to
engage with prospects and customers in a              Sage CRM for Facebook enables users
collaborative manner. This enables teams              to gain customer insights from Facebook,
to generate leads, foster loyalty, build              giving them a a complete picture of
customer retention and increase revenue.              customer and prospect interactions,
                                                      without leaving Sage CRM. In addition
Key integrations with LinkedIn®, Twitter              to these key social CRM integrations,
and Facebook enable your marketing                    a website gadget on the Sage CRM
teams to extend conversations and                     interactive dashboard allows users to
collaboration with prospects and                      browse social media sites from within
customers to social media channels.                   Sage CRM, removing the need for them
By engaging with LinkedIn® members                    to switch between applications.
through Sage CRM for LinkedIn®, users
can tap into the endless possibilities of
social networking for instant knowledge
                                                                                     Sage CRM
Sage CRM
Sage E-Marketing for Sage CRM
Sage E-marketing for Sage CRM* is a                   Responses can be analysed in real-
fully integrated email marketing solution             time and campaigns can be tweaked
which includes attention-grabbing                     continuously to ensure that companies get
e-marketing templates, smart-sending                  the maximum return on investment from
features, automated drip marketing                    each and every campaign.
campaigns and the ability to track open,
click and bounce rates all from within                From open rates to click and bounce
Sage CRM.                                             tracking rate, this easy-to-use feature will
                                                      not only help quantify the success of an
Sage E-marketing for Sage CRM delivers                e-marketing campaign but will allow users
all the power of e-marketing software                 to pinpoint exactly how they can improve
directly through Sage CRM for end-to-                 their communications and keep customers
end marketing campaign management.                    and prospects engaged.
With a library of over 90 highly designed
templates, users can execute targeted
email marketing campaigns and drip
marketing campaigns to the right people
at the right time for maximum impact.




                Users can benefit from a simple three-step wizard to easily create new
                e-marketing campaigns with a choice of over 90 templates to get started
                immediately.


* Sage E-marketing for Sage CRM requires an additional subscription


sagecrm.com/trial
Sage CRM
Business Collaboration Powered by Yammer
Business collaboration across teams               What’s more, Yammer feeds available
using Sage CRM is made possible                   in the Company’s screen in Sage CRM
through social-style collaboration powered        enable employees to stay on top of
by Yammer.                                        relevant conversations happening across
                                                  the business. These Yammer feeds
Employees can now collaborate with                allow employees to quickly engage in
Yammer Groups and across records                  conversations and loop relevant team
and discuss and collaborate on                    members into a discussion.
these records. This makes business
conversations concerning opportunities,
leads and support cases more social and
transparent, providing greater visibility for
all employees.




                    Enable employees to stay on top of relevant conversations
                    happening across the business with Business
                    Collaboration powered by Yammer




                                                                                Sage CRM
Sage CRM
Make Informed Business Decisions
Having a detailed knowledge of your               Real-time visibility on revenue and budget
business performance and a deep                   variance ensures that decisions are based
understanding of your customers is critical       on accurate information, and corrective
for senior management. Sage CRM                   action can be taken earlier in the cycle
provides extensive central control over           when it has maximum impact.
operations and budgets, helping senior
management to control these areas more
effectively.

Highly visual reports and graphical charts
which are displayed for ease-of-reference
on the interactive dashboard provide
at-a-glance insight into business and
employee performance across multiple
criteria, facilitating informed business
decisions.

With Sage CRM, senior managers have
the ability to validate forecast data with full                   “Sage
drill-down to the underlying opportunities.                  CRM is going to
                                                          allow me to continue
                                                         to grow the efficiencies
                                                           within the company
                                                          without increasing the
                                                         overhead which is very
                                                                important.”
                                              Penelope
                                               Pearce,
                                              Controller,
                                              EcoWater




sagecrm.com/trial
Sage CRM
Integrate Your Sage CRM & Sage ERP Solutions
Integrated with your Sage ERP               ERP integration ensures your sales teams
applications, Sage CRM provides a           are equipped with the most accurate
complete view of the business and           and up-to-date information regardless
streamlined end-to-end business             of where that information is located.
management capabilities.                    Operations are optimised as a result
                                            and there is less potential for delay,
Staying connected, linked in and            misunderstanding and error.
accessible are fundamental requirements
for every fast-paced small and medium-      In a similar way, marketing staff can
sized business – which is why Sage CRM      leverage account information, enabling
has a range of inclusive solutions for      them to identify buying trends or suitable
better business integration.                target segments.

Integration with leading Sage ERP           Access to financial information on
systems gives your employees access         customers, provides the marketing team
to all the customer data they need for      with the ability to create marketing lists
a complete view of every customer;          based on financial profiles and target
making every customer interaction           customers with good credit ratings and
more informative and effective. These       purchase histories.
integration capabilities give everyone in
your business access to financial and       Customer Service agents can access
transactional customer data in addition     crucial data to give accurate information
to CRM data for a true single view of the   to customers without delays, thereby
customer.                                   improving customer service and driving
                                            customer loyalty. Information from the
                                            Sage ERP system can be displayed
                  “We believe               directly on the interactive dashboard for
             that we’re now one             quick and easy access.
             of the leaders in the
         industry in providing critical
       information to clients, instantly
          accessible whenever they
           want it. This helps us to
            win new business and
           enhance our service to
               existing clients.”    Simon Adcock,
                                  Managing Director,
                                   ATEC Security
                                      Limited


                                                                       Sage CRM
Our flexible, low-cost solution is
                    available on-premise or in the
                    cloud.




sagecrm.com/trial
Sage CRM
Flexible Deployment Options, On-Premise or in the Cloud
With Sage CRM, you have the freedom         Our Sage CRM on-premise solution offers
to choose a solution that best fits your    users deeper customisation capabilities
unique business requirements. You           and powerful integration options with
can choose from flexible deployment         other Sage products. Automated
methods on-premise, or in the cloud, with   process workflows, mobile solutions,
confidence, knowing that Sage CRM will      web self-service and more help improve
grow with you as your business needs        productivity and empower your staff to
evolve.                                     communicate more effectively with your
                                            customers through Sage CRM.
Our cloud-based solution provides
business with immediate access to a
powerful CRM solution at a low monthly
cost. The web-based Sage CRM
infrastructure and intuitive browser
interface ensure you’ll be up and running
– and productive – quickly, without
burdening your IT staff.




                                                                   Sage CRM
About Sage CRM
Sage CRM is used by over 12,000 organisations in 70 countries worldwide to manage their critical sales, marketing and customer service activities every
day. Award-winning Sage CRM equips businesses with the tools they need to find new customers, close sales faster and build lasting, more profitable
relationships across all channels. Regardless of how, when or where customers, partners and prospects choose to interact with your business, Sage
CRM provides a decisive advantage by delivering a comprehensive, easy-to-use system to successfully manage these relationships. Thanks to its ERP
integration capabilities, the Sage CRM front-office is powered by data from the back-office to give sales, marketing, customer service and other front-office
staff a true 360 degree view of customers across front- and back-office functions, differentiating it from many other CRM solutions in the market today.

See for yourself the difference that Sage CRM could make to your business. Visit www.sagecrm.com and start your free 30 day trial of Sage CRM now.




                                                                                                                    Get social with Sage CRM
                                                                                                                          and stay up to date




© 2013 Sage Group Plc.                                  sagecrm.com/trial                                                      Sage CRM

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  • 3. Sage CRM Customer Relationship Management Customer Relationship Management More than 12,000 organisations in 70 (CRM) is far more than just a software countries use our award-winning Sage application. It is a business solution that CRM software to manage their critical gives you the ability to connect with and sales, marketing and customer service understand real people covering every activities every day. interaction with valuable customers across your entire business. With a choice of editions, and deployment options, Sage CRM has a solution that Sage CRM enhances your customers’ can meet the individual needs of your experience by doing so many things business and accelerate your business they never even see, for instance, growth. enabling improved business processes, closer management of new and existing customer relationships, increased revenues and decreased inefficiencies. Sage CRM provides management with timely and reliable insight to guide important business decisions. As the leading supplier of business management solutions to small and medium-sized businesses, Sage has over six million customers worldwide. Sage CRM
  • 4. Sage CRM offers customers a rapid route to success and value with an easy to use and quick to deploy solution, available anytime, anywhere. sagecrm.com/trial
  • 5. Sage CRM Rapid Route to Success & Value Route to Succ apid es R s Ease-of-Use Fast, Flexible Ease-of- Deployment Anywhere Access Business Ease-of- Integration Customisation Ra pid Va lue Route to • Easy to use with simple navigation • Available on-premise or in the cloud • Access anywhere, anytime with rich • Integrates with key Sage ERP CRM functionality across multiple solutions for a complete view of your mobile platforms customers • Highly customisable and scalable • Rapid return on investment and low solution that grows as your needs total cost of ownership develop Sage CRM
  • 6. Sage CRM Benefits Snapshot • Ensures your sales, marketing and • Enables you to leverage further customer service resources are being revenue opportunities within your used to maximum effect current customer base • Reduces your cost-of-sale • Empowers your staff to provide exceptional service to your customers • Reduces the cost of your marketing leads • Reduces your opportunity cost • Ensures you meet customer service • Boosts productivity and enables staff level agreements to accomplish more in their working day • Minimises administration costs • Maximises customer communications • Protects and grows your revenue and interactions through integrated social media channels • Ensures that your investments are all aligned to revenue development • Enables you to pinpoint underlying issues and take corrective action accordingly • Reduces the potential for customer attrition Reduces costs, increases productivity while increasing customer satisfaction sagecrm.com/trial
  • 7. Sage CRM Delivering an Enhanced User Experience Everytime Sage CRM is optimised specifically for Plus, it can be easily adapted by you to small and medium-sized businesses. make it fit how you work, saving you time Easy to use and quick to deploy in the and money, both now and in the future. cloud or on-premise, it delivers a rapid In this way, we can help you get the most return on investment so you see a positive from your CRM investment and accelerate impact on your business straight away. your business growth. Watch our quick, two minute video and see for yourself how easy it is to use Sage CRM in your business bit.ly/sagecrmbenefits Sage CRM
  • 8. Sage CRM Features at a Glance For all users • Business Collaboration powered by Yammer, a powerful tool that enables • Easy to use interface with a fresh look greater collaboration across teams and feel For IT Professionals • Fully customisable interactive dashboard • Out-of-the-box customisation • End-user personalisation of interface • Easy to install and quick to deploy design and content • Easy to integrate • In-built user tutorials, user guide, quick tips and product videos • Flexible deployment options • Relationship management graphs • Advanced customisation capabilities • Impactful visual charts and highly • Single point of entry for Sage CRM graphical reports and MS Exchange integration for ease-of-administration and rapid new • Real-time synchronisation between user setup Sage CRM and MS Exchange for seamless calendar management Integration Capabilities • Dynamic linking of multiple information • Sage ERP integration sources on a single dashboard screen • MS Exchange integration • Centralised meeting management • MS Outlook integration • Full calendar response management • Social media integration • Fully customisable graphical workflow • Web self-service • Access Sage CRM across all modern internet browsers with cross-browser compatability • Mobile CRM access on the latest smartphone and tablet devices sagecrm.com/trial
  • 10. Sage CRM Empowers Sales Teams to Sell Effectively Sage CRM directs your sales efforts Easy to use analytical tools help your towards the most profitable, most sales team to identify latent sales winnable deals, and helps you make opportunities which exist within your the most of cross-selling and up-selling customer database, and then create opportunities. With instant access to cross-sell and up-sell propositions pipelines, calendars, sales reports, accordingly. Automated workflow contacts, and much more, your sales and pipeline management eliminate people are freed up to focus all their unnecessary paperwork and ensure that efforts on selling. sales teams are optimising their sales processes and adhering to company- With Sage CRM, the sales team can specific sales stages. This means that manage and action all their activities from opportunities will be progressed as quickly the interactive dashboard. This intuitive and efficiently as possible. and interactive workspace enables the sales team to monitor their opportunities and pipeline, manage their calendar and tasks, and identify powerful networking opportunities from LinkedIn®, all from this customisable workspace. “In the sales department, Sage CRM is the tool that we use all day long. It is vital in fact, because we log all our customer contact in Sage CRM and all our opportunities are tracked in Sage CRM. We would actually lose sight of our opportunities if we didn’t have a system Aine like Sage CRM.” O’Mahony, Business Development Team Leader, CarTrawler sagecrm.com/trial
  • 11. Sage CRM Empower Sales Teams Benefits of Sage CRM to the Sales Sage CRM provides the sales team with Team the ability to work from a mobile device regardless of where they are located. This Maximise the value of every sales ensures that they have fast, up-to-date opportunity in your pipeline access to critical customer data especially for those that are often out on the road. • Create accurate Quotes and Orders in a couple of clicks Sage CRM enables mobile sales teams access their important customer • Manage collaboration and team selling information from the latest mobile devices. across your department with ease Additionally, Sage CRM’s native apps for the iPhone and Windows 8 devices • Eliminate guesswork; make decisions provide mobile sales teams with real-time based on accurate, real-time data to help them manage their business information relationships wherever they are, even when out of coverage. • Empower your team and boost productivity with a single view of leads, opportunities, tasks and activities • Enables quarterly sales performance monitoring, improving consistency across the sales organisation • Maximises cross- and up-sell opportunities • Great user experience on any browser with cross-browser compatibility • Leverages financial information from the back-office system • Reduces time spent in the office on sales administration (more time on sales calls) • Enable sales teams to work effectively regardless of their location with Sage CRM mobile solutions Sage CRM
  • 12. Sage CRM Execute Effective Marketing Campaigns Quickly and Easily An invaluable tool for marketers, Sage Marketing analytics and reporting ensure CRM helps you to plan, execute, and absolute accountability at all stages in measure the success of every marketing the cycle, which means that return on campaign. It becomes much easier to get investment can be calculated with ease the right messages to the right people at and the marketing budget is optimised the right time, eliminating guesswork, and at all times. This information can be making the best use of your marketing displayed on the interactive dashboard for resources. Marketing campaign workflows ease of reference. can be easily customised so they are structured for consistent execution and for maximum reach and impact. Users can clone campaigns allowing them to create and share campaigns quickly and easily. Sage E-marketing for Sage CRM* is a fully integrated email marketing solution which includes attention-grabbing e-marketing templates, smart-sending features, automated drip marketing campaigns and the ability to track open, click and bounce rates from within Sage CRM. * Sage E-marketing for Sage CRM requires an additional subscription sagecrm.com/trial
  • 13. Manage your critical Sales, Marketing and Customer Service activities everyday with Sage CRM Sage CRM
  • 14. Sage CRM Empower Marketing Teams Benefits of Sage CRM to the Marketing • Tracks all e-marketing email Team interactions including open, click and bounce rates automatically through • Create, track and manage dynamic Sage CRM marketing campaigns that really deliver • Maximises customer communications • Plan and track activities, tasks, and interactions through integrated budgets and details for each marketing social media channels activity • Great user experience on any browser • Produce highly targeted customer with cross-browser compatibility communications with improved response rates • Social CRM solutions for LinkedIn®, Facebook and Twitter extends • Real-time marketing performance conversations and collaboration with analysis and pinpoint budget prospects and customers to social management media channels • Fully customisable marketing workflow out-of-the-box for rapid campaign execution Tom • Includes Sage E-marketing for Sage Matheny CRM* with pre-designed email Database Marketing templates that cover all communication Manager needs Buffalo Sabres “Sage CRM adds a new level of professionalism to our direct mail, telemarketing and email campaigns. The detailed reports we generate give us immediate results, so we can tweak a campaign for greater effectiveness. Our campaigns are at least 20 percent more successful due to Sage CRM.” sagecrm.com/trial
  • 15. Sage CRM Ensure Customer Satisfaction & Loyalty Keeping customers loyal and providing Benefits of Sage CRM to the Customer them with a satisfying and consistent Services Team customer experience can be hard to perfect. Sage CRM enables your • Manage your customer accounts with company to roll out web-based customer insight and collaboration self-service quickly and cost effectively. From here, users can service their own • Respond to customer cases quickly, information needs, track data and update reducing response times to customer the system without the requirement for service requests customer service assistance and at the time and place of their choice. • Enable agents to quickly and accurately find the right answer the Additionally, you can maximise the first time synchronisation between your service agents and your customers, ensuring • Enables customer satisfaction that cases are progressed in a timely measurement and benchmarking manner and in accordance with service level agreements (SLA). All cases can • Increases productivity of customer be managed directly from the interactive support representatives dashboard removing the need to switch between screens, maximising • Provides self-service facility to the productivity of agents. Knowledge customers around common issues management capabilities make it easier to capture remedies related to specific • Enables customer issues to be tracked issues which may recur over time, making and responded to, regardless of who sure that agents are not duplicating effort. answers the phone or receives the email Sage CRM
  • 16. Sage CRM Interactive Dashboard & Cross-Browser Compatibility Interactive Dashboard Cross-browser Compatibility The Sage CRM interactive dashboard Sage CRM provides end users with the revolutionises the way you manage ability to access their solution across your business and how your employees all modern internet browsers and work manage their day. The interactive efficiently through the modern, intuitive dashboard delivers a rich and interface. Supported browsers include personalised user experience that boosts Internet Explorer (versions 7, 8 and 9) and productivity and helps drive user adoption the latest versions of Firefox, Chrome and across the business. Safari. With the Sage CRM interactive dashboard, users can manage all their activity from one place. This includes their calendar, their tasks, their lists and web and RSS feeds, driving productivity throughout your organisation and enabling your staff to accomplish more from a tailored workspace that combines the information they use every day. Using innovative drag and drop functionality, users can re-size and re-position gadgets, enabling them to personalise the data they see and how it is presented to them. This delivers an intuitive and convenient way to view Access your personalised interactive dashboard from the browser of your choice with cross-browser and action items, reducing the need to compatability. switch between screens. A number of pre-installed role-based dashboards are available out-of-the-box for sales, marketing, customer service and management. Users can also create bespoke company dashboards for key accounts ensuring that relevant content is available for maximum efficiency. sagecrm.com/trial
  • 17. “The Sage CRM for iPhone add-on is great. It’s clean and crisp and very readable - I love the use of the spinners for the select lists! It gives my users the ability to get basic information while out in the field and for a service company that’s huge.” Karen Snyder, CIO, American Pool Sage CRM
  • 18. Sage CRM Sage CRM Mobile Solutions Mobile CRM is rapidly becoming a Sage CRM mobile solutions are an must-have for field sales and customer important asset to your sales team service teams, enabling them to access enabling users to quickly search and critical customer information in real-time, update contacts, opportunities, leads and increasing sales and service effectiveness cases and to run and view reports on the at every stage of the customer move. relationship cycle. With this in mind Sage CRM has developed a complete mobile solution that equips your mobile workforce with the necessary tools to enable them to do their job effectively. Watch this short video and discover the latest trends in mobile technology and see how Sage CRM mobile solutions can benefit your business. bit.ly/sagecrmismobile sagecrm.com/trial
  • 19. Sage CRM Sage CRM Social CRM Solutions Sage CRM integrates with key social media applications such as Twitter, LinkedIn® & Facebook providing new ways to connect and interact with customers and prospects. Social CRM provides new ways for about customers and prospects. Sage businesses to interact with and get closer CRM for Twitter enables companies to customers. Integrating social media to manage their communications with activity with CRM can further harness prospects and customers directly from the power of communication with your within Sage CRM. Sage CRM for Twitter customers and prospects, creating a enables users to post or reply directly to meaningful community and building strong a tweet from within Sage CRM. Not only mutually-rewarding relationships. this but users can view Twitter feeds for specific companies and people and can Sage CRM integrates with key social then save the contents of the Tweet to a media applications such as LinkedIn®, note within Sage CRM. Facebook and Twitter to enable users to engage with prospects and customers in a Sage CRM for Facebook enables users collaborative manner. This enables teams to gain customer insights from Facebook, to generate leads, foster loyalty, build giving them a a complete picture of customer retention and increase revenue. customer and prospect interactions, without leaving Sage CRM. In addition Key integrations with LinkedIn®, Twitter to these key social CRM integrations, and Facebook enable your marketing a website gadget on the Sage CRM teams to extend conversations and interactive dashboard allows users to collaboration with prospects and browse social media sites from within customers to social media channels. Sage CRM, removing the need for them By engaging with LinkedIn® members to switch between applications. through Sage CRM for LinkedIn®, users can tap into the endless possibilities of social networking for instant knowledge Sage CRM
  • 20. Sage CRM Sage E-Marketing for Sage CRM Sage E-marketing for Sage CRM* is a Responses can be analysed in real- fully integrated email marketing solution time and campaigns can be tweaked which includes attention-grabbing continuously to ensure that companies get e-marketing templates, smart-sending the maximum return on investment from features, automated drip marketing each and every campaign. campaigns and the ability to track open, click and bounce rates all from within From open rates to click and bounce Sage CRM. tracking rate, this easy-to-use feature will not only help quantify the success of an Sage E-marketing for Sage CRM delivers e-marketing campaign but will allow users all the power of e-marketing software to pinpoint exactly how they can improve directly through Sage CRM for end-to- their communications and keep customers end marketing campaign management. and prospects engaged. With a library of over 90 highly designed templates, users can execute targeted email marketing campaigns and drip marketing campaigns to the right people at the right time for maximum impact. Users can benefit from a simple three-step wizard to easily create new e-marketing campaigns with a choice of over 90 templates to get started immediately. * Sage E-marketing for Sage CRM requires an additional subscription sagecrm.com/trial
  • 21. Sage CRM Business Collaboration Powered by Yammer Business collaboration across teams What’s more, Yammer feeds available using Sage CRM is made possible in the Company’s screen in Sage CRM through social-style collaboration powered enable employees to stay on top of by Yammer. relevant conversations happening across the business. These Yammer feeds Employees can now collaborate with allow employees to quickly engage in Yammer Groups and across records conversations and loop relevant team and discuss and collaborate on members into a discussion. these records. This makes business conversations concerning opportunities, leads and support cases more social and transparent, providing greater visibility for all employees. Enable employees to stay on top of relevant conversations happening across the business with Business Collaboration powered by Yammer Sage CRM
  • 22. Sage CRM Make Informed Business Decisions Having a detailed knowledge of your Real-time visibility on revenue and budget business performance and a deep variance ensures that decisions are based understanding of your customers is critical on accurate information, and corrective for senior management. Sage CRM action can be taken earlier in the cycle provides extensive central control over when it has maximum impact. operations and budgets, helping senior management to control these areas more effectively. Highly visual reports and graphical charts which are displayed for ease-of-reference on the interactive dashboard provide at-a-glance insight into business and employee performance across multiple criteria, facilitating informed business decisions. With Sage CRM, senior managers have the ability to validate forecast data with full “Sage drill-down to the underlying opportunities. CRM is going to allow me to continue to grow the efficiencies within the company without increasing the overhead which is very important.” Penelope Pearce, Controller, EcoWater sagecrm.com/trial
  • 23. Sage CRM Integrate Your Sage CRM & Sage ERP Solutions Integrated with your Sage ERP ERP integration ensures your sales teams applications, Sage CRM provides a are equipped with the most accurate complete view of the business and and up-to-date information regardless streamlined end-to-end business of where that information is located. management capabilities. Operations are optimised as a result and there is less potential for delay, Staying connected, linked in and misunderstanding and error. accessible are fundamental requirements for every fast-paced small and medium- In a similar way, marketing staff can sized business – which is why Sage CRM leverage account information, enabling has a range of inclusive solutions for them to identify buying trends or suitable better business integration. target segments. Integration with leading Sage ERP Access to financial information on systems gives your employees access customers, provides the marketing team to all the customer data they need for with the ability to create marketing lists a complete view of every customer; based on financial profiles and target making every customer interaction customers with good credit ratings and more informative and effective. These purchase histories. integration capabilities give everyone in your business access to financial and Customer Service agents can access transactional customer data in addition crucial data to give accurate information to CRM data for a true single view of the to customers without delays, thereby customer. improving customer service and driving customer loyalty. Information from the Sage ERP system can be displayed “We believe directly on the interactive dashboard for that we’re now one quick and easy access. of the leaders in the industry in providing critical information to clients, instantly accessible whenever they want it. This helps us to win new business and enhance our service to existing clients.” Simon Adcock, Managing Director, ATEC Security Limited Sage CRM
  • 24. Our flexible, low-cost solution is available on-premise or in the cloud. sagecrm.com/trial
  • 25. Sage CRM Flexible Deployment Options, On-Premise or in the Cloud With Sage CRM, you have the freedom Our Sage CRM on-premise solution offers to choose a solution that best fits your users deeper customisation capabilities unique business requirements. You and powerful integration options with can choose from flexible deployment other Sage products. Automated methods on-premise, or in the cloud, with process workflows, mobile solutions, confidence, knowing that Sage CRM will web self-service and more help improve grow with you as your business needs productivity and empower your staff to evolve. communicate more effectively with your customers through Sage CRM. Our cloud-based solution provides business with immediate access to a powerful CRM solution at a low monthly cost. The web-based Sage CRM infrastructure and intuitive browser interface ensure you’ll be up and running – and productive – quickly, without burdening your IT staff. Sage CRM
  • 26. About Sage CRM Sage CRM is used by over 12,000 organisations in 70 countries worldwide to manage their critical sales, marketing and customer service activities every day. Award-winning Sage CRM equips businesses with the tools they need to find new customers, close sales faster and build lasting, more profitable relationships across all channels. Regardless of how, when or where customers, partners and prospects choose to interact with your business, Sage CRM provides a decisive advantage by delivering a comprehensive, easy-to-use system to successfully manage these relationships. Thanks to its ERP integration capabilities, the Sage CRM front-office is powered by data from the back-office to give sales, marketing, customer service and other front-office staff a true 360 degree view of customers across front- and back-office functions, differentiating it from many other CRM solutions in the market today. See for yourself the difference that Sage CRM could make to your business. Visit www.sagecrm.com and start your free 30 day trial of Sage CRM now. Get social with Sage CRM and stay up to date © 2013 Sage Group Plc. sagecrm.com/trial Sage CRM