Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

KFC Kentucky fried chicken

6.942 visualizaciones

Publicado el

Contains the details about KFC, how it expanded about its logo and marketing

  • Inicia sesión para ver los comentarios

KFC Kentucky fried chicken

  1. 1. Presentation on:Kentucky Fried Chicken<br />Strategic Brand Management<br />Chitkara Business School<br />
  2. 2. Founder Harland Sanders<br />Born in 1890<br />
  3. 3. TIMELINE<br />
  4. 4. 1930<br />Started with “Sanders Court & Cafe” at a gas station<br />
  5. 5. 1935<br />1937<br />The title of honorary <br />”Kentucky Colonel”<br />“Sanders Court & Cafe”<br /> expands the restaurant <br />
  6. 6. 1939 <br />Altered the cooking process to reduced cooking time<br />
  7. 7. 1940<br /><ul><li> Devised what came to be known as his “Original Recipe”
  8. 8. Contain 11 herbs and spices is still a trade secret </li></li></ul><li>1950<br />Shut down Sanders Cafe and Restaurant <br />Travels the U.S. to sell his chicken to restaurant owners <br />First to take franchise offer was Pete Harman<br />1952<br />
  9. 9. 1964<br /> First KFC outside North America<br />
  10. 10. 1971<br /> KFC was acquired by HeubleinInc.<br /><ul><li>Originally founded as a restaurant and hotel business in 1862 by Andrew Heublein
  11. 11. An American producer and distributor of alcoholic beverages and food throughout the 20th century. </li></ul>Andrew Heublein<br />
  12. 12. 1980<br />1980<br />First Television advertisement<br />Colonel Harland Sanders Passes away<br />
  13. 13. 1985<br />Chicken Little Sandwich<br />
  14. 14. 1990<br />1987<br />Entered Canada with brand name as “Poulet Frit Kentucky”<br />1995<br />Entry in India<br />
  15. 15. 1997<br />PepsiCo, Inc. announces the spin-off of its quick service restaurants <br />KFC, Taco Bell and Pizza Hut into Tricon Global Restaurants, Inc.<br />2002<br />Tricon changed it's corporation name to Yum! Brands, Inc <br />
  16. 16. 2003<br />2007 <br /> Start Marketing Chicken as Extra Crispy<br />PETA Protest <br />
  17. 17. About the Secret KFC Recipe?<br />
  18. 18. Packaging<br /> Paper packaging helps in keeping the chicken crisp by wicking away excess moisture.<br />
  19. 19. LOGO<br />
  20. 20. LOGO<br />
  21. 21. Creative Marketing<br />Filling potholes and stamping the fresh pavement with "Re-freshed by KFC”<br />
  22. 22. Change in Punch lines<br />Old Punch line:<br /> ‘Taste you'll just love to EAT‘<br />Have to drop the word “EAT”<br /> As "Finger licking’ is considered as unhygienic <br />
  23. 23. KFC Present Scenario <br />
  24. 24. Brands Under Yum!<br />
  25. 25. Submitted by: Sunil Rawal<br />

×