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WHAT IS THE ELEMENT OF FASHION?
• The components and elements in any apparel
which gives a fashion look to that are
elements of fashions.
• Like in shirt the elements of fashions are
• French for “Fine Tailoring”
• Design that predominated until the
• Made for the individual customer,
look and fit take priority over the cost
of materials and the time it takes to
• The most costly garments, ranging
• High price guarantees you have a
one of a kind outfit or gown that fits
you perfectly and has been designed
with you in mind.
• A cross between couture and
• Not made for individual
customers, but great care is taken
in the choice and cut of the fabric.
• These clothes are made with high
quality materials and mass
produced only in small quantities
to guarantee exclusivity.
• They are costly.
• Examples: Donna Karan, Yves St
• Clothes to cater to a wide range of
customers, producing ready-to-wear
clothes in large quantities and
• Less costly materials and
construction techniques, creatively
used, produce affordable high street
• Standardized sizing is used, trims
and notions are scaled down but still
try to keep the look of Designer or
• Other names for mass market: ready-
to-wear, off-the rack
• Examples: Old Navy, Gap,
Abercrombie and Fitch, H&M
A FASHION YEAR
• A Mood Board is a summary of your collection’s
inspiration and theme.
• It’s a design tool that will help you remain focused
and consistent as your line develops.
• It’s also a great communication aid when explaining
your vision to others (retailers, media etc.).
• Magazine tears, fabric swatches, old photos, buttons,
ribbons; basically any visual reference you desire are
mounted onto a hard board. Be sure to give your
story board a title, like a book or film”.
WHAT IS MOOD BOARD
1. Research: Go to galleries, exhibition, watch the music videos,
the latest fashion show, street fashion, specialty magazines from
different part of the world (fashion, architecture, design…), go to
HOW TO MAKE MOOD BOARD
2. Take pictures of objects, scene and store front. Create a “mise
en scene” related to your theme.
3. Write down a few thematic keywords you want to have in your
4. Combine two theme to create something new. Example: Punk
and Aristocrat, Urban and Cosmic…
5. The presentation must be strongly themed, capturing the mood
in a nut shell and should always be accompanied by a title. This
can be determined by the fabrics: Natural Linens, the season:
Summer Blues, or the merchandise: Metamorphosis…
HOW TO MAKE MOOD BOARD
6. Cut out pictures that inspired you. Use anything you can find
from magazines, your pc or mac, tissue paper, feathers, foil,
string, fabric etc., books (not just fashion), your own photographs
and collect fabric and paint swatches. But DONT go overboard,
this can look messy.
7. Use a large sized board ( example 24”x18”) to lay out your
images, your color swatches, fabrics and buttons…. This allow
you to show a complete idea.
HOW TO MAKE MOOD BOARD
8. Extract from the large board the essence of your theme. At this
point usually use Photoshop + scanning and a smaller board.
9. Take a step back and critically look at what you’ve created to
see if it matches your keywords and theme you defined earlier.
10. Show your mood board to 2 other people (from different
social circles (two friend might give the same answers, but a
friend and a peer might come up with totally different critiques).
• After the groundwork is completed for the nature of the
collection, the designer must decide how many and what
types of garments should be included in the collection.
• Usually, they have a three month period to design, produce
and publicize the collection in time for their fashion show.
• Press and buyers get their first look at the collection at the
• Designers work differently to put the design ideas together:
some sketch, drape fabric on a dress stand, or use patterns
from previous seasons
• Create a paper pattern
• Make a muslin sample
• Try it on (a dress stand or live model) adjustments are made
When fit is right, a professional pattern cutter makes an
• A sample item is made in the fashion fabric, then produced
in various colors
• Fashion show: reveals the finished designs in their most