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OpenStack Cloud for SMB
21st November 2011
OSI Days -2011



Divyanshu Verma
Engg Manager, Linux Server Development, Dell RnD
Divyanshu_verma@dell.com
                                                   Dell India R&D Centre
Cloud – How Big is Cloud (The Business Horizon)

                       ●   Zettabyte (10^21)
                             –   1,000 Exabytes
                                     ●  1,000,000 Petabytes
                                            ●   1,000,000,000 Terabytes
                       ●   All of the data on Earth today
                       ●   (150GB of data per person).
                       ●   2% OF THE DATA ON EARTH IN 2020
                           Item                           Monthly Cost

                           ENTERPRISE AVGERAGE            $1.98 PER GIGABYTE
                           STORAGE COST
                           WORLD GDP                      $5.13 TRILLION
                           COST TO STORE A ZETTABYTE      $1.98 TRILLION



 ➔   Amounts for 38.5% of world GDP
 ➔( Based 0n 2010 IEEE Cloudcom conference)




                                                                               Dell India R&D Centre
Cloud Business - Interesting Numbers
    Source              Data
    IDC Cloud search    >$16 Billion .. Predicted to grow at CAGR
                        27.4%
    AWS Revenue Growth @50% YoY Growth for past 5 years
                       Current earnings ~ $500 Million

    Rack Space Cloud    Cloud product sales rose 85 per cent in
    Earning             the quarter, air-kissing $43m ( Aug 2011)




             The Growing Cloud………………………………..




                                                         Dell India R&D Centre
Growth of Rackspace Cloud Business

  Quarters             RackSpace Cloud Earning            QoQ Growth %              YoY %

              Sep-10                         26,763,000
              Dec-10                         31,415,000                        17
             Mar-11                          37,107,000                        18
              Jun-11                         42,954,000                        16
              Sep-11                         50,673,000                        18                  89
                                           RackSpace Cloud Earning
       60,000,000

       50,000,000

       40,000,000

       30,000,000

       20,000,000                                                               RackSpace Cloud Earning

       10,000,000

               0




                                                                         http://ir.rackspace.com/phoenix.zhtml?c=221673&p
                                                                         =irol-calendarpast


                                                                                     Dell India R&D Centre
Big bang :-History and Timeline of Open Stack




   July 2010     July 2010       Nov 2010        Oct 2011


                   OpenStack                   OpenStack Conference
                               First public    & OpenStack Essex
                   launches
                               Design          Design Summit Fall 2011
                   with 25+
                               Summit in San
                   partners
                               Antonio




                                                      Dell India R&D Centre
OpenStack Ecosystem




            At present there are about 140 Organization in
        Ecosystem(http://openstack.org/community/companies)




                                                              Dell India R&D Centre
In Summary

             IaaS cloud computing
             software to build public
             and private clouds.

             More than 140 companies
             are part including
             Dell, AMD, HP, CISCO

             All code will be released
             under the Apache License

             Development based on a
             design summit every 6
             months.

             Publicly available source
             code.




                                         Dell India R&D Centre
System Architecture




                      Dell India R&D Centre
SMB –IT Based Costs



                                     Real State

                                  Human Resource

                                  Licensing Issues




                                                        Profit
            IT Cost Pressure



                                       AMC


                                     Software


                               Thermo Static expenses
                                                                   Revenue
                                       Power



                                                                 Dell India R&D Centre
Cloud Fabric…




                                         Profit
                                                    Revenue




                                           Avail Best of
Custom                      Minimal        H/W, Analyti
tailored                   Operational     cs, Web 2.0
                           Challenges           etc


                                                  Dell India R&D Centre
USECASES




           Dell India R&D Centre
HI End
                            S/W, VLSI
                               etc
                                           IT-
                                        Manpower
                                                   Computing Lab
          Admin e-
      forms, admissions (
             APP)




     E-                                            Lectures, videos
  Library                                               ( APP)

  ( APP)




AF1                               AF2                      AFn


                                                                      Dell India R&D Centre
IT-
                                         HI End
                   S/W, VLS
                     I etc
                               Manpo     Computing Lab
      Admin e-                  wer
   forms, admiss
     ions ( APP)



                                       Lectures, vide
E-Library ( APP)                         os ( APP)




                                                         External I/F



                    IaaS/PaaS/SaaS




AF1                      AF2                   AFn


                                                        Dell India R&D Centre
Business Decisions to go for Cloud

  ●   Resizing of computational resource based on real time
      requirement
  ●   Choices for the type of Platforms-Operating System etc.
  ●   Pay for what was used
  ●   Concept for pre booking and spot pricing makes non-critical
      tasks very affordable




                                                          Dell India R&D Centre
Dell OpenStack Cloud Solution




                          SW
                SW                “Crowbar”
                        OPS OPS    CloudOps
                HW                 Software


 Reference
Architecture



                                         Dell India R&D Centre
A Practical Frame work


                         Cloud




                         Dell India R&D Centre
Demo Specification

                                     Private Cloud
                                     Private Cloud
                NOVA
              Controller                    VM2
                                            VM2                       VM3
                                                                      VM3     VM4
                                                                              VM4
                                                                                           NOVA
      NOVA              NOVA                OPEN                                          Compute
    Dashboard         Scheduler             STACK               C1             C2
                                                       NOVA
                                                      Compute
     Glance            NOVA                                          VM1
                                                                     VM1
     Server           Network
                                                          Crow Bar

                                                       NOVA
                                                      Compute
                                             C3                 C4             C5
                                   NOVA                                                  NOVA
                                  Compute      VM5
                                               VM5              VM6
                                                                VM6         VM7
                                                                            VM7         Compute


                                                        Virtual Box

                                                          Base OS
                                                        (Ubuntu 11.04)

                                                         Hardware
                                            (T710, Nehlam EP, 2.2Ghz, 8GB RAM, 3TB)


                                                                                    Dell India R&D Centre
OPENSTACK INTERNALS


Components of OpenStack



Nova:
          provides virtual servers upon demand. Similar to Amazon EC2.

Swift:
          provides object/blob storage. This is roughly analogous Amazon S3.

Glance:
          provides discovery, storage and retrieval of virtual machine images for OpenStack Nova.




                                                                               Dell India R&D Centre
Nova Diagrammatic Flow




                         Dell India R&D Centre
OPENSTACK INTERNALS




              GLANCE


                       Dell India R&D Centre
GLANCE PROJECT – Major Features


  ➔Uniquie URI “<Glance Server Location>/images/<ID>”


  ➔REST-like API specification can be used by Glance as a registry.


  ➔Multiple activity states for images


  ➔Extensive disk formats like raw, vhd, vmdk , vdi , iso , qcow2, aki, ari , ami


  ➔Various container formats like ovf, bare, aki, ari, ami




                                                                              Dell India R&D Centre
Generic Cloud Architecture




                             Dell India R&D Centre
OpenStack modular Architecture




                                 Dell India R&D Centre
One of the Fathers of Cloud Computing
“In retrospect I realize that in almost everything that we worked on together, we
were both amateurs... But the things that we studied were so new that no one
else knew exactly what they were doing either. It was amateurs who made the
progress.”
‐W. Daniel Hillis, on Richard Feynman
                                                                     Dell India R&D Centre
Resources to Play Around



Openstack download
http://www.openstack.org/

Dell Crowbar download
https://github.com/dellcloudedge/crowbar

Pre-requisites
1) For compute nodes ( Nova-compute) :- H/W virtualization support ( Intel-VT-D/AMD-VI)




                                                                     Dell India R&D Centre
Thank You


        Dell India R&D Centre

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Divyanshu open stack presentation -osi-ppt

  • 1. OpenStack Cloud for SMB 21st November 2011 OSI Days -2011 Divyanshu Verma Engg Manager, Linux Server Development, Dell RnD Divyanshu_verma@dell.com Dell India R&D Centre
  • 2. Cloud – How Big is Cloud (The Business Horizon) ● Zettabyte (10^21) – 1,000 Exabytes ● 1,000,000 Petabytes ● 1,000,000,000 Terabytes ● All of the data on Earth today ● (150GB of data per person). ● 2% OF THE DATA ON EARTH IN 2020 Item Monthly Cost ENTERPRISE AVGERAGE $1.98 PER GIGABYTE STORAGE COST WORLD GDP $5.13 TRILLION COST TO STORE A ZETTABYTE $1.98 TRILLION ➔ Amounts for 38.5% of world GDP ➔( Based 0n 2010 IEEE Cloudcom conference) Dell India R&D Centre
  • 3. Cloud Business - Interesting Numbers Source Data IDC Cloud search >$16 Billion .. Predicted to grow at CAGR 27.4% AWS Revenue Growth @50% YoY Growth for past 5 years Current earnings ~ $500 Million Rack Space Cloud Cloud product sales rose 85 per cent in Earning the quarter, air-kissing $43m ( Aug 2011) The Growing Cloud……………………………….. Dell India R&D Centre
  • 4. Growth of Rackspace Cloud Business Quarters RackSpace Cloud Earning QoQ Growth % YoY % Sep-10 26,763,000 Dec-10 31,415,000 17 Mar-11 37,107,000 18 Jun-11 42,954,000 16 Sep-11 50,673,000 18 89 RackSpace Cloud Earning 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 RackSpace Cloud Earning 10,000,000 0 http://ir.rackspace.com/phoenix.zhtml?c=221673&p =irol-calendarpast Dell India R&D Centre
  • 5. Big bang :-History and Timeline of Open Stack July 2010 July 2010 Nov 2010 Oct 2011 OpenStack OpenStack Conference First public & OpenStack Essex launches Design Design Summit Fall 2011 with 25+ Summit in San partners Antonio Dell India R&D Centre
  • 6. OpenStack Ecosystem At present there are about 140 Organization in Ecosystem(http://openstack.org/community/companies) Dell India R&D Centre
  • 7. In Summary IaaS cloud computing software to build public and private clouds. More than 140 companies are part including Dell, AMD, HP, CISCO All code will be released under the Apache License Development based on a design summit every 6 months. Publicly available source code. Dell India R&D Centre
  • 8. System Architecture Dell India R&D Centre
  • 9. SMB –IT Based Costs Real State Human Resource Licensing Issues Profit IT Cost Pressure AMC Software Thermo Static expenses Revenue Power Dell India R&D Centre
  • 10. Cloud Fabric… Profit Revenue Avail Best of Custom Minimal H/W, Analyti tailored Operational cs, Web 2.0 Challenges etc Dell India R&D Centre
  • 11. USECASES Dell India R&D Centre
  • 12. HI End S/W, VLSI etc IT- Manpower Computing Lab Admin e- forms, admissions ( APP) E- Lectures, videos Library ( APP) ( APP) AF1 AF2 AFn Dell India R&D Centre
  • 13. IT- HI End S/W, VLS I etc Manpo Computing Lab Admin e- wer forms, admiss ions ( APP) Lectures, vide E-Library ( APP) os ( APP) External I/F IaaS/PaaS/SaaS AF1 AF2 AFn Dell India R&D Centre
  • 14. Business Decisions to go for Cloud ● Resizing of computational resource based on real time requirement ● Choices for the type of Platforms-Operating System etc. ● Pay for what was used ● Concept for pre booking and spot pricing makes non-critical tasks very affordable Dell India R&D Centre
  • 15. Dell OpenStack Cloud Solution SW SW “Crowbar” OPS OPS CloudOps HW Software Reference Architecture Dell India R&D Centre
  • 16. A Practical Frame work Cloud Dell India R&D Centre
  • 17. Demo Specification Private Cloud Private Cloud NOVA Controller VM2 VM2 VM3 VM3 VM4 VM4 NOVA NOVA NOVA OPEN Compute Dashboard Scheduler STACK C1 C2 NOVA Compute Glance NOVA VM1 VM1 Server Network Crow Bar NOVA Compute C3 C4 C5 NOVA NOVA Compute VM5 VM5 VM6 VM6 VM7 VM7 Compute Virtual Box Base OS (Ubuntu 11.04) Hardware (T710, Nehlam EP, 2.2Ghz, 8GB RAM, 3TB) Dell India R&D Centre
  • 18. OPENSTACK INTERNALS Components of OpenStack Nova: provides virtual servers upon demand. Similar to Amazon EC2. Swift: provides object/blob storage. This is roughly analogous Amazon S3. Glance: provides discovery, storage and retrieval of virtual machine images for OpenStack Nova. Dell India R&D Centre
  • 19. Nova Diagrammatic Flow Dell India R&D Centre
  • 20. OPENSTACK INTERNALS GLANCE Dell India R&D Centre
  • 21. GLANCE PROJECT – Major Features ➔Uniquie URI “<Glance Server Location>/images/<ID>” ➔REST-like API specification can be used by Glance as a registry. ➔Multiple activity states for images ➔Extensive disk formats like raw, vhd, vmdk , vdi , iso , qcow2, aki, ari , ami ➔Various container formats like ovf, bare, aki, ari, ami Dell India R&D Centre
  • 22. Generic Cloud Architecture Dell India R&D Centre
  • 23. OpenStack modular Architecture Dell India R&D Centre
  • 24. One of the Fathers of Cloud Computing “In retrospect I realize that in almost everything that we worked on together, we were both amateurs... But the things that we studied were so new that no one else knew exactly what they were doing either. It was amateurs who made the progress.” ‐W. Daniel Hillis, on Richard Feynman Dell India R&D Centre
  • 25. Resources to Play Around Openstack download http://www.openstack.org/ Dell Crowbar download https://github.com/dellcloudedge/crowbar Pre-requisites 1) For compute nodes ( Nova-compute) :- H/W virtualization support ( Intel-VT-D/AMD-VI) Dell India R&D Centre
  • 26. Thank You Dell India R&D Centre

Editor's Notes

  1. One of the things we all generate everyday is heavy digital content- files, videos, etc.. Etc…As of 2011, no storage system has achieved one zettabyte of information…. The total space of all the hard drives in world ~ 160 ExabyteIn 2009 All the Internet was approximated at .5 ZettabyteNow come to cost :- 1 TB disk costs around 150 USD typically…But 1 GB ( 10^9)enterprise storage is ~ $2 !!! 150/1000 =.15 USD!!!
  2. Open Stack came out of
  3. Any SMB has to rely on IT/SW more than ever today.Somewhere after the initial leverage, IT investment starts to become linearly related to growth and impedes the profit marginAdds to Inventory cost- some s/w are only used on qtrly basisUpgrade and readiness mostly follows Murphy’s LawHype around the industry always makes one feel outdated and all investment gone down as sunk cost.
  4. In other words:- l substantial cost overhead can be avoided by subscribing to a cloud based IT implementation model and there can be a better linearity between revenue and profit ( of course with usual pressure from other costs such as marketing, administration etc.Lets dive little deep into a typical educational business and see how can we leverage cloud to avoid duplication of resources etc.
  5. Non Cloud scenario :-
  6. Non Cloud scenario :-
  7. Qcow:- copy on write