Growth Of Yamaha

Biography of Motorbikes Presented By: Sunny Bakshi

What did we do? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Still Evolving.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Off Road Motorcycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dual – Sport Motorcycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Finally Our Topic: PLC ,[object Object],[object Object],[object Object],[object Object]

PLC For Bike Industry in Indian Market 1995-2000,Bajaj CD-100 Launched,High Oil Prices need for fuel efficent bikes Market In Growth Phase –Robust Growth of 12-15% Transition only from Introduction to Growth Phase

Driving Factors Changing Perception of Consumer bikes as style icons Growing working population. Fast paced urbanisation Govt.Policies facilitating Growth Increase in Purchasing Power in Rural Sector Saturation in the Developed nations making India the 2 nd Largest Market http://www.surfindia.com/automobile/industry-growth.html

PLC of Yamaha R series Became popular with Market Share attained by the Company of 7.5% Saturation point of R series RD-250 launched in 1986(Introductory Phase) 2-stroke to 4 Stroke,Govt.Mkt Policy set back for Company Current Market share -2.6%,Innovation Carried out, R15 launched

Share in the pie! ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.livemint.com/Google_Search.aspx?qs=bike%20industry%20major%20players

Two Stroke goes Four! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Features & Fashion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Government Hand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Study of Indian Consumer Behavior ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What else did we learn? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thus... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where did we get all this? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Growth Of Yamaha

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