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Ect 1-assign3

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Ect 1-assign3

  1. 1. Sunday, May 12, 13
  2. 2. VALUE Were reframing Gum as an Agent of Good. Our aim is to raise awareness about sustainabilityand human rights in the Gum industry and offer"Good Gum" solutions for these campaigns.Created by:: Lorie Bacon, Chalon Bridges, Kristen Debler,Susan Fine, Kim Jacobson, Margi Power, Zachary Towne-SmithE D U - C R E A - T E A M - 1Sunday, May 12, 13
  3. 3. It starts in classrooms where childrenlisten, learn and begin to question.They learn about child slave labor,about natural resources,about pollution,about rights and voting and government...and they hear about gun violence.Sunday, May 12, 13
  4. 4. They are sending the world a message.GUM FOR GOODOne bubble at a time!And they want to do something,they want to be part of change!Sunday, May 12, 13
  5. 5. We should start with a campaign against gun violence.Sunday, May 12, 13
  6. 6. Gum upthose guns!Sunday, May 12, 13
  7. 7. Gum Not GunsTee-shirtsGum Not GunsHeroes!Celebrity Bubble-Bursting ActivismGum Not GunsNRA posterSunday, May 12, 13
  8. 8. Gum Not Guns:Gabby Gifford,spokespersonSunday, May 12, 13
  9. 9. Gum for GoodEssay ContestGum for GoodPoster ContestKids spreading GoodPeace First Prizeis part of a peace making strategythat empowers and values kidsand youth as peacemakersSunday, May 12, 13
  10. 10. Gum Disposal For GoodPromoting anti-violence zone on every street cornerConsciousness-Raising Gum ArtGum Art: Litter Awareness Gum Art: Chicle BeautyGum Art: Tiny Recycled Street ArtSpeak out against with your gum!Sunday, May 12, 13
  11. 11. Spread the Gum for Good messagewith fun gum wrappers with messagesthat can cover existing wrappers (usegum to stick them on). Make atemplate for others to create their gumwrappers with messages (like is donewith chocolate today). They would beordered through cafe press or... Wework with wrigley et al to do a Gum forGood campaign.Gum for GoodGum WrappersGum for GoodMessageSunday, May 12, 13
  12. 12. Gum for GoodSocial MediaGum for GoodGoes Viral!Gum for Goodis Trending!Sunday, May 12, 13
  13. 13. Gum 4 Guns:Any school that wants toparticipate can start a Gum notGuns project such that hopefullywithin one year every state wouldhave at least one communityparticipating.double click to watchanimation aboveGum 4 Guns Art ProjectGun ArtMozambiqueSunday, May 12, 13
  14. 14. Create and market a sustainable gum that raisesawareness to ingredients and labor issues.•source of chewing gum for thousands of years.  •part of the natural ecology of the rain forest. •harvested sustainably by cooperativesThe Chico Zapote TreeMORESunday, May 12, 13
  15. 15. Opportunity: There is more capacity than is being producedand purchased by Japan. Instead forests arebeing slashed and burned to plant african palm inorder to sell biofuel. An Ecological DISASTERGum naturally is an opportunity for sustainablemaintenance and recuperation of megadiversewildlife structures, all the while supporting a localpopulation through permaculture.The Chico Zapote TreeSunday, May 12, 13
  16. 16. One Bubble at a TimeMake Your Chewing MatterThink Super-BubbleSunday, May 12, 13