1. Social Media 101: Getting Started
Everyone’s doing it, but where do I start?

2. The Fundamentals of Social Media
 Who is using social media?
 Why is social media an important part of your
marketing strategy?
 What are the most commonly used outlets?
 Which platforms are best for you?

3. @NikkiSunstrum
• B.S. in Political Science & M.A. in
Education
• Skilled in making dull things interesting
& teaching complicated stuff in ways
everyone can understand
• Master manipulator of content & small
children
• Throws parades for fun

4. Defined
Internet-based applications that build on the ideological and technological
foundations, which allow the creation and exchange of user-generated
content.
www.wikipedia.com

7. The Stats on Social Media
 1 in 4 people use social
networking sites
 Globally there are over 1.73
Billion registered users
 73% of adults identify as
using social media, 56% in
America
 43% of Senior Citizens in the
U.S. now use social

8. The Stats on Social Media
 90% of marketers use social
media for business
 58% of SM users follow or
“like” a brand anticipating
exclusive content or
discounts
 There are now more smart
devices, than people
 Nearly two-thirds of
American sleep with their cell
phones

9. Why should I care about your
cats, bacon & breakfast?
 Outreach
 Information
 Clarification
 Resources
 Customers

10. Know before you go…
• Why do I want to engage in social media
• What do I hope to accomplish?
• Who is my target audience?
• Where do I belong?

11.  Worldwide there are over 1.5 Billion active users
 699 Million people log into Facebook daily
 5 new profiles are created every second
 Time spent/person/month on Facebook = ~8hours
 54% of monthly Facebook users (901M) access via mobile
 Single largest photo repository with over a quarter of a Trillion
images
 14.58 million photo uploads per hour.
“Like” Me.

12.  554,750,000 registered users
 135,000 people sign up for twitter each day
 400Million tweets happen each day, 9,100 per second
 2.1 Billion search inquires occur on Twitter every day
 400 Million in projected advertising revenue in 2013
 Average user spends 170 minutes each month on Twitter
 12 Million Vine videos uploaded to Twitter daily
Short, sweet & to the point

13.  Launched in 2010
 Purchased by Facebook in 2013 for $1 Billion, 13 employees
 150 Million monthly active users
 60% of Instagram users are outside the United States
 16 Billion photos shared
 1.2 Billion “Likes” each day, 8,500 per second
 55 Million photos uploaded on average each day
 5 Million videos posted within 24 hours of feature launch
Say cheese, with a filter

14.  More than 1 billion unique users each month
 Over 6 billion hours of video are watched each month—almost
an hour for every person on Earth, a 50% increase over last year
 100 hours of video are uploaded to YouTube every minute
 70% of YouTube traffic comes from outside the US
 YouTube is in 56 countries and 61 languages
 YouTube reaches more US adults ages 18-34 than any cable
network
The Value of Going Viral

15. Ready, Set, Go
 Get Started
 Identify Yourself
 Find your audience
 Be Unique
 www.facebook.com/pages
 Store hours, info, staff
 Spread the word! Rubber
stamps, flyers, postcards,
bag stuffers, receipts
 Vanity URL, branded
welcome page

16. +
Leveraging connections
Make friends
80-20 rule
Shared stories
Recommendations
Advocates

17. Start Simple
 Shared stories
 Mentions and collaboration
 Support promotional efforts across multiple channels
 Create a buzz….decorate for season
 Social plug-ins
 Facebook advertisements

18. It’s not just what you say,
but how you say it
 Visual
 Engage
 Show personality
 Provide exclusivity
 Build an expectation
 Analyze

19. Content: Diversification, Strategy and ROI
• Photos, Videos, Questions, Polls, etc.
• Gift registries, holiday countdowns, pricing alerts, store events
and exclusive promotions via social media
• Update consumers about local events, extended store hours,
price changes
• Friday Fun Facts, Deal of the Week, Wacky Wednesday
Contest, Logo usage and Foursquare
• Take the time to analyze critical response patterns and build
your social posts accordingly.

20. Rules of Engagement
 Policy
 Style, images, content, disclaimers
 There is no expectation of privacy
 Confidential information, defamatory or derogatory
postings
 Reinforce proper usage, activities,
professionalism, no advertising

21. www.facebook.com/nikki.sunstrum
sunstrumn@gmail.com
@nikkisunstrum