Introduction : Local Search Marketing
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Introduction to local search marketing. Explains the reasons why it is a important online marketing tool
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Introduction : Local Search Marketing
- 1. Local Search MARKETING Is it really important for local businesses? www.list-of-companies.org
- 2. What is Local Search Marketing? www.list-of-companies.org
- 4. 43% of search engine users are seeking a local merchant to buy something offline. Source: comScore Networks
- 5. 54% of search users have substituted Internet/search for the phone book. Source: comScore Networks
- 6. The Kelsey Group reports that 74 % of Internet users perform local searcheswww.list-of-companies.org
- 8. Small Business Search Marketing Survey Results www.list-of-companies.org
- 9. What Statistics Tell You…… More people search internet for local goods and services Traditional marketing methods don’t work now! Importance of creating an web presence Can establish a formidable competitive advantage www.list-of-companies.org
- 10. Benefits of Local Search Marketing Enhance Your Online Visibility Target the Customers in Your Locality Acquire New Clients More Sales Increase Your ROI Develop An Online Brand Image www.list-of-companies.org
- 11. Where to Start? www.list-of-companies.org
- 12. Start Building An Online Presence By Creating a Business Website By Claiming Business Listings in Business Directories By Involving in Niche Online Social Networks www.list-of-companies.org
- 13. Types Of Local Search Sites These are sites which people use online to find local business Search Engine Maps (Google, Bing and Yahoo) Review Sites (Yelp, Tripadvisor, Zagat) Business Directories (InfoUSA, Acxiom) Yellow Page Directories (Yellowpages.com, Superpages) Local Directories (CitySearch, Localeze) Niche, Industry Specific Directories (Health Grades) www.list-of-companies.org
- 14. The Three Most Important Get Listed In Search Engine Maps Google Places (Google Maps) Yahoo Local Bing Business Portal www.list-of-companies.org
- 15. What does Local Search Marketing include? Claim and Verify Local Listings Managing Listings for Several Locations Optimize Local Listings for Increased Local SEO Traffic Help You Monitor Customer Reviews and Feedbacks Submit Your Business to Other Local Business Directories Setup Traffic Analytics Properly to Track Local Activity Promote Your Local Listings www.list-of-companies.org
- 16. Local search marketing can be used by all local businesses and service providers to increase their customer footfall. www.list-of-companies.org
- 17. As the famous Golf player,Ben Hogan, once said "Placing the ball in the right position for the next shot is eighty percent of winning golf". www.list-of-companies.org
- 18. Place yourself where your target audience Is! www.list-of-companies.org