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Project on leading laptop brands new

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Project on leading laptop brands new

  1. 1. PROJECT ON QUALITATIVE & QUANTATIVE ANALYSIS ON LEADING LAPTOP BRANDS AMONG YOUTH By - Swati Badge Prathamesh Fadnavis Saket Chauhan Abhinav Singh Chandan Kumar 1
  2. 2. OBJECTIVE  To find out the leading laptop brand among youth in PUNE CITY.  Comparative study of all the leading laptop brands based on certain criteria like Performance, Features, Battery Backup, etc.  To find out the Price Range preferred by youth regarding purchase of their laptop.  Comparative study between Intel & AMD Processor. 2
  3. 3. AGENDA  Area Under Survey.  Brand wise Distribution.  Purpose for buying Laptop.  Price Range  Leading Processor.  Brand wise Ratings.  Leading Laptop Brand.  Youth POLL for Laptop Brand.  Suggestions regarding Brand.  Project Estimation.  Summary. 3
  4. 4. LEADING LAPTOP BRANDS  LENOVO  HP  ACER  SONY  DELL  OTHERS 4
  5. 5. AREA UNDER SURVEY  MIT , KOTHRUD  COEP  INDIRA COLLEGE  DYPIET , PIMPRI  SIOM  SCOE  SCOP  SCOA  SKNCOE 5
  6. 6. BRANDWISE DISTRIBUTION 6 Sales DELL LENOVO SONY HP ACER OTHERS 31% 19% 15% 10% 9% 16%
  7. 7. PURPOSE OF BUYING LAPTOP EDUCATION ONLY ENTERTAINMENT ONLY FOR BOTH PURPOSE 23% 15% 62% 7
  8. 8. PRICE RANGE BRAND S/RANG E 20-25K 25-30K 30-35K 35-40K 40-45K 45 ONWAR DS DELL - 1 7 8 9 7 LENOV O - - 7 6 2 4 ACER 1 2 1 3 2 - HP - 3 3 2 4 3 SONY - - 2 2 7 5 OTHER - 1 1 1 4 2 TOTAL 1 7 21 23 28 21 8
  9. 9. LEADING PROCESSOR INTEL AMD 96% 4% 9
  10. 10. WHY INTEL ???  INTEL is works faster than AMD  INTEL processors don’t die generally… ie – hard drive does not fails.  INTEL processors consume less Power than AMD.  CPUs with INTEL are much more efficient.  INTEL supports almost all Softwares. 10
  11. 11. BRANDWISE RATINGS DELL 11 Criteria/ Rating Excellent Good Average Bad Value for money 11 20 - - Performance 12 20 1 - Features 12 15 4 - Service 14 15 7 - Battery Backup 2 17 11 - User Interface(Fri endly) 9 20 1 -
  12. 12. SONY 12 Criteria/ Rating Excellent Good Average Bad Value for money 5 9 2 - Performanc e 6 8 2 -- Features 6 7 3 - Service 11 5 - - Battery Backup 4 8 3 1 User Interface(Fr iendly) 4 10 2 --
  13. 13. HP 13 Criteria /Rating Excellent Good Average Bad Value for money 9 7 - 1 Performanc e 4 9 2 - Features 7 2 5 - Service 4 6 4 1 Battery Backup 6 7 2 - User Interface(Fr iendly) 7 7 - -
  14. 14. ACER 14 Criteria /Rating Excelle nt Good Averag e Bad Value for money 3 6 1 - Performan ce 1 4 4 - Features 2 5 2 - Service - 4 5 - Battery Backup 1 6 2 - User Interface(F riendly) 1 6 2 -
  15. 15. LENOVO 15 Criteria/ Rating Excellent Good Average Bad Value for money 7 11 2 - Performance 7 12 1 - Features 6 11 3 - Service 6 7 5 1 Battery Backup 3 9 8 - User Interface(Fri endly) 7 8 5 -
  16. 16. LEADING LAPTOP BRAND 16
  17. 17. WHY DELL ???  Available in variable Affordable Prices.  Recognized as the Most Trusted Brand.  Value for Money.  Good Performance.  Great Features.  Customer Satisfaction.  Good Service.  User Friendly. 17
  18. 18. YOUTH POLL FOR LAPTOP BRAND DELL SONY ACER LENOVO APPLE OTHERS 44% 2%10% 13% 20% 18 4%
  19. 19. SUGGESTIONS FROM YOUTH REGARDING BRAND 19
  20. 20. SUMMARY  DELL & SONY are leading through front occupying I & II position respectively in LAPTOP Market.  Youths mostly prefers laptops which range between 40- 45 K.  Near about 44% youth recommends DELL BRAND.  Almost all laptops contains INTEL processor. 20
  21. 21. 21 Any Question ???
  22. 22. 22 Thank you…..

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