Haven’t you heard? Facebook purchased Instagram! The important take-away here for small businesses: you need to be sharing photos! Facebook snapped up the hugely popular app Monday (April 9, 2012), for roughly $1 billion in a combination of cash and stock. Facebook CEO Mark Zuckerberg announced the acquisition in a post on his Facebook Timeline.

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4. What is Instagram?
Many people will tell you that their first weapon of
choice for photo-sharing on their iPhone is Instagram.
No wonder why. This free app contains 15 different
digital filters that can spice up your dreariest pictures,
and you can easily share them on Twitter, Flickr,
Facebook etc on the go.
More on the tutorial later, first we want to share some
news about another social media giant- Facebook.
Huh? I thought this was about Instagram? Keep
reading!

5. Facebook & Instagram
Haven‟t you heard? Facebook purchased Instagram!
The important take-away here for small businesses:
you need to be sharing photos!
Facebook snapped up the hugely popular app
Monday (April 9, 2012), for roughly $1 billion in a
combination of cash and stock. Facebook CEO Mark
Zuckerberg announced the acquisition in a post on
his Facebook Timeline.

6. Facebook & Instagram
A lot of people are wondering why a 15-month-old
photo-sharing app is worth so much money.
But the real value is the community Instagram
created in such a short time. It‟s now one of the
largest social networks with more than 30 million
registered users. More than 1 billion photos have
been downloaded, or about 5 million per day. The
amount of engagement is impressive too: the photos
generated more than 575 “likes” on Facebook per
second, and more than 81 comments.

7. Facebook & Instagram
Here is an excerpt from Mark‟s blog post:
“This is an important milestone for Facebook
because it‟s the first time we‟ve ever
acquired a product and company with so
many users. We don‟t plan on doing many
more of these, if any at all. But providing the
best photo sharing experience is one reason
why so many people love Facebook and we
knew it would be worth bringing these two
companies together”

8. Welcome
So you‟ve downloaded the Instagram app for
your iPhone from the app store, now what?
So let‟s assume you do not have an account
on Instagram and are opening it for the first
time.
This is what you will see:

9. Signup & Login
As you may have noticed at the
bottom of the last screenshot you
have the option to Signup or Login.
When signing up you will only be
asked for the basics- nice and
simple.
You will also be prompted to import
contacts or find friends from
contacts, Facebook or Twitter.
Additionally Instagram will suggest
people to follow.

10. Feed
Now that you‟ve signed up
and logged in, you will be
brought to your „Feed‟.
Your Feed is all the recent
activity of those you follow.
A post consists of: the
person‟s photo, name, the
post itself and the likes and
comments it receives.

11. Popular
Next to Feed on the bottom
navigation is „Popular‟. As you
would guess, this page is full of
popular photos on Instagram right
now. 25 of them to be exact. You
can refresh this page by clicking the
refresh button in the top right hand
corner.

12. Share
The big button on the bottom in the center is the
Share button. This is how you go about sharing
your photos with the Instagram world.
You can choose to share a photo taken at that
moment in time or you can choose one from your
Camera-roll. The button to take a photo is pretty
self-explanitory and placed right in the center at
the bottom. To pick one from your photos click
the bottom left button that looks like two
overlapping squares. The eye icon on the bottom
right brings up your filters.

13. Share
The top buttons are more customizable options.
Add a border around your photo.
Flash on/off toggle.
Flip between the two camera lenses on your iPhone.
Tilt Shift- This adds blur to certain areas of your photo.
The options here are linear and radial. After you take
the photo you can tap or drag to define the area.
Lastly- this cancel‟s your upload

14. Filters
One of the great features of Instagram is the ability to use filters. Here are the
filters that are available to you. Your best bet would be to check each one of these
out with your own photo‟s and see how they look.
Currently you can only add one filter to each photo but we found an article
explaining how to add multiple filters to one photo- how cool!

15. News
Once you‟ve uploaded your photo it will bring it up
on your feed and the feed of those who follow you.
Your feedback on the photo can be tracked through
the News button on the bottom navigation along
with any new followers and the time that has
elapsed since the event.
You can switch between your own news and the
news of those you are following at the top.
This page can be refreshed by hitting the refresh
button on the top right.

16. Profile
The last button on the bottom navigation is your Profile. Here you can find friends,
search Instagram, view your photos, photos you‟ve liked and edit your profile.

17. Profile
If you click Your Photos you will be brought to
the page people see when they click your
user name. It shows your profile photo, a
count of all your photos uploaded, how many
followers you have and how many you are
following. You can click the followers and
following buttons for a list of each. You can
also toggle your view at the top of the
screen. You can view grid style photos or
larger photos that you will have to scroll
through individually.

18. Edit Profile
Editing your profile is important.
(You can get to this screen by clicking the gear icon at
the top right of the „Your Photos‟ page or from the Profile
page under the Account header.)
You may have been prompted for this information at
signup but here is where you can edit it after the fact.
The first three fields would have been mandatory at
signup- first name, last name and username. Next is your
website- if applicable and your biography (max 150
characters), both of which will appear on your visible
profile.

19. Connecting Instagram & Facebook
When you choose to share Instagram photos to Facebook, your
images will automatically be added to an "Instagram Photos"
Facebook album visible to your Facebook friends.
To set this up go to Edit Sharing Settings under the profile tab.
This will bring up a page with the option to link to several different
social media sites.

20. Connecting Instagram & Facebook
Click „Facebook‟ and it will open the Facebook app on your
iPhone and you will see this page:
Once you click allow your all done! You can now adjust where
you want the photo‟s to post to- Wall is default.
The photos will appear full-sized in the News Feed along with the
caption that you've added to the Instagram photo, and a link to
the image's public URL. This change will also display your
Instagram photos beautifully in your timeline!

21. Liking & Commenting
You can go about liking a photo in a couple of
ways. The easiest is to double tap the photo (a
heart will appear over the photo for a second once
you‟ve done so) but you can also click Like
underneath the photo & comments. Conveniently,
this is where you will find the comment button.

22. Instagram Tips
• Get to the top of your Feed fast- Tap the status bar at the top of your screen (where the time and
battery level are displayed) to automatically scroll to the top of the feed.
• Export your photos to your computer- If you haven't been saving your photos to your device and
now want an easy way to export your Instagram photos and save them to your computer, check
out this tool-- it's a simple way to export or backup your Instagram photos: http://instaport.me/
• Get more followers with Hastags- Adding tags to your photos is a great way to find new
followers and share your photos with more people. But hashtags can be tricky. To get the most
out of them, you‟ll want to keep a few things in mind- be specific (Choosing specific tags will
help you connect with other like-minded people on Instagram), be relevant (Relevant tags will
help you attract new followers who will take a genuine interest in your photos), and be
observant (Pay attention to the other hashtags used on photos that use the same tag as yours.
You may discover a popular hashtag you hadn‟t thought of on your own. )

23. Dive into the Instagram World
Now that you got the scoop on
Instagram you have no excuse for not
giving it a try if you haven‟t already.
Now good luck and happy snappin'...
See you in the Instagram Feeds.

24. Our Services
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array of services at Supernova Media but
here‟s what we do best:
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We know that your success is our success.
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25. About Nancy Bain
Nancy is a business owner, educator, and business strategist
with more than 20 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
Find Nancy online:
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