Since the 1450s, we have been improving the reading experience. In a comparative instance, all of that work is seemingly discarded by the process of digital content creation and distribution. Is it possible to apply that history when we work with markup languages and distribute the same content over so many channels? Does the medium even matter anymore? In this session, you will hear an old take on a new problem. While there is some history, you will also be presented with possible solutions to problems of comprehension, retention, readability, and overall user experience from content.