Presentation Overview: - How data privacy has evolved from past to present day - Survey results on privacy insights from two age groups - What values millennials consider to be private information - Social media trend comparisons - How to effectively approach millennials for feedback The mobile technology frontier and our levels of comfort with technology have drastically changed over the last decade. Data that Internet users considered private information 10 years ago is now shared publicly and easily accessible to our friends, family, schools, employers, and more. Survey Analytics CEO Andrew Jeavons presented an educational webinar about data privacy and how it is now being redefined by "Generation Y" (The Millennial Generation) with the frontier of mobile technology, location sharing and more. Feel free to ask questions in the comments below or share this presentation.

1. THE EVOLUTION OF MILLENNIALS AND
DATA PRIVACY
August 1st, 2013
Thursday, August 8, 13

2. DID WE EVER HAVE PRIVACY?
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3. DID WE EVER HAVE PRIVACY?
Our conversations and transactions have
always been shared in one way or
another, even if we do not realize it
For some reason with the web, the panic
button on privacy became hot
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4. CONCEPTS OF PRIVACY
“Concepts of Privacy in a Post Human Age.”
Sebastian Sethe,
Journal of Personal Cyberconsciousness
“Thus in the future, we likely be discussing
privacy intrusions involving senses and types of
information which we haven’t conceived of yet.”
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5. CONCEPTS OF PRIVACY (CONTINUED)
Stop others from observing you Stop others from stalking you
Deceive others about your health
Avoid discrimination based on
superstitions about genes
Stop others from using information about
you without your consent
Stop others from using information about
you in a way that conflicts your values
Leave without a trace Leave your old life behind and begin afresh
Deprive the police of crime fighting tools Safeguard against dictatorship
Fool others about your true identity Wear different masks
What do we really want to protect?
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6. CONCEPTS OF PRIVACY (CONTINUED)
“Thus, is the abolition of privacy
the key to a truly integrated society?”
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7. PRIVACY SURVEY STUDY
Define the top 5 values you consider to be private information:
Social Security Numbers Social Security Numbers
Income Location
Location Income
Contact Information Contact Information
DNA DNA
Over 30Years Old Under 30Years Old
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8. MILLENNIAL DISSONANCE
More than 50% of Millennials
would give personal, private
information in exchange for
an incentive
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9. MILLENNIAL DISSONANCE (CONTINUED)
People over 30 were more
worried about their personal
information on the internet
becoming public
The over 30 group feels people
are sharing too much
information on the internet
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10. SOCIAL MEDIA
Millennials have much higher numbers of friends on social media profiles.
Q: How many friends do you have on Facebook?
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11. SOCIAL MEDIA (CONTINUED)
Millennials are more likely to delete social media profiles entirely.
Q: Have you ever removed your information and deleted a social media account?
Is this because of more expendable friends?
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12. LOCATION SHARING
Q: Do you share your location with your friends and family?
Millennials are more likely to share their location with friends and family.
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13. LOCATION SHARING (CONTINUED)
Q: Are you comfortable sharing your location with businesses and employers?
Millennials are less likely to share their location with businesses and employers.
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14. LOCATION SHARING DISSONANCE
Majority of both age groups have
geolocation services running on
their mobile devices, but have little to
no understanding of the technology
and what data is being shared.
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15. DATA PRIVACY IS CHANGING
Privacy Crossroads
Millennials are the first generation
to grow up surrounded by mobile
technology and social media.
Millennials live in the moment
and are always connected via mobile
devices and apps around the clock.
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16. TEENS ARE EVEN MORE MOBILE
75% of teens between the age of 12-17
are “mobile internet users.”
37% of teens age 12-17 own their
own smartphone, up from 23%
reported at the end of 2011.
One in four teens own tablet devices.
2013 Pew Internet Report
Teens and Technology
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17. THE MILLENNIAL RIFT
USC Annenberg Center
for the Digital Future
Survey in April 2013
“We are seeing a whole new set of
values driving Millennials in their
behavior online,” said Greg Bovitz,
president of Bovitz Inc.
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18. DO MILLENNIALS HAVE A CLUE?
Forbes on the USC Annenberg
Center for the Digital Future
Survey in April 2013
“They’re happy to give away their online
privacy but say they’re not.”
Jeffrey I. Cole, director of the USC
Annenberg Center for the Digital
Future, declares online privacy dead.
“This demonstrates a major shift in online
behavior — there’s no going back,” he
says.
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19. SOCIAL MEDIA PERCEPTION
Millennials “perceive social media as an
exchange or an economy of ideas, where
sharing involves participating in smart
ways.”
USC Annenberg Center for
the Digital Future Survey in
April 2013
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20. SOCIAL MEDIA PRIVACY
The Sad State of Social
Media Privacy by MDG
Advertising, 2013
“Nearly 2/3 of consumers don’t trust
online companies like Facebook, even
though we interact with them and
share our personal information with
them.”
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21. THE IMPACT ON BUSINESS
We must change the way we approach Millennials to collect
feedback and insights.
To keep growing, we must first focus on
keeping our customers and employees
happy. Rebuilding business credibility and
trust is crucial as Millennials are entering
the workforce.
We can start by listening.
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22. SURVEY ANALYTICS OVERVIEW
A suite of interconnected and easy-to-use
information collection and analysis tools,
including online surveys, mobile data collection,
advanced analytics and data visualization.
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23. SOME OF OUR CLIENTS
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24. ONLINE PANEL COMMUNITIES
A panel is custom branded
interactive online community
where you can reward your
customers and prospects for
sharing information and insights.
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25. MOBILE PANEL RESEARCH
1. Create a rewards driven mobile
panel community
2. Panelists download the app and
give their consent
3. Easily segment panel members
4. Send push notifications
5. Enable “geofencing” surveys
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26. PANEL MANAGEMENT SOFTWARE
Build, recruit and manage your own self-
service online and mobile panel communities
without hiring a third-party panel provider.
Easily segment panelists and analyze the
insights you gain with powerful panel
reporting tools.
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27. 1(800) 326-5570
E-mail:
sales-team@surveyanalytics.com
Online Inquiries:
www.surveyanalytics.com/contact
QUESTIONS?
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